San Anselmo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in San Anselmo in 2025? Explore comprehensive Airbnb analytics for San Anselmo, California, United States to uncover income potential. This 2025 STR market report for San Anselmo, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 80 active listings.
Whether you're considering an Airbnb investment in San Anselmo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Anselmo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Anselmo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Anselmo (2025)
Understanding the monthly revenue variations for Airbnb listings in San Anselmo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Anselmo is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Anselmo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,861+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,883 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,451 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,014, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Anselmo
San Anselmo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Anselmo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Anselmo:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Anselmo
Average Daily Rate (ADR) Airbnb Trends in San Anselmo (2025)
Effective short term rental pricing strategy in San Anselmo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Anselmo typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $722+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $406 or more.
- Typical properties (Median) charge around $225 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in San Anselmo
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Airbnb Seasonality Analysis & Trends in San Anselmo (2025)
Peak Season (August, March, July)
- Revenue averages $4,927 per month
- Occupancy rates average 57.5%
- Daily rates average $329
Shoulder Season
- Revenue averages $4,324 per month
- Occupancy maintains around 50.8%
- Daily rates hold near $353
Low Season (June, September, November)
- Revenue drops to average $4,070 per month
- Occupancy decreases to average 50.0%
- Daily rates adjust to average $300
Seasonality Insights for San Anselmo
- The Airbnb seasonality in San Anselmo shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Anselmo's highest earning potential, with monthly revenues capable of climbing to $5,355, occupancy reaching a high of 63.9%, and ADRs peaking at $406.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,038, occupancy could drop to 46.3%, and ADRs may adjust down to $298.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Anselmo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Anselmo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Anselmo (2025)
Exploring the top neighborhoods for short-term rentals in San Anselmo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown San Anselmo | A central area with charming shops and eateries, appealing to visitors looking for a quaint town experience. Proximity to local attractions and easy access to transportation makes it a favorite for tourists. | San Anselmo Town Hall, The Marin History Museum, San Anselmo Memorial Park, Local boutiques and cafes, Recreation areas |
| Brookside | This residential neighborhood offers a suburban feel with access to parks and schools, making it appealing for families and travelers seeking quiet stays. | Brookside Park, Local hiking trails, Family-friendly dining options |
| San Anselmo Historic District | Rich in history and charm, this area attracts history buffs and those looking to enjoy a quaint, picturesque setting with unique architecture. | Historic buildings, Art galleries, Local events, San Anselmo Library |
| Red Hill | A quiet neighborhood with a relaxed vibe, Red Hill is perfect for nature lovers and those seeking peace, while still being close to the town's amenities. | Red Hill Park, Hiking trails, Scenic views of the surrounding hills |
| Sorich Ranch Park | Known for its natural beauty and outdoor activities, this area is ideal for active travelers who enjoy hiking and outdoor recreation. | Sorich Ranch Park hiking trails, Natural landscapes, Wildlife watching |
| San Anselmo Creek | A picturesque area along the creek, ideal for nature walks and enjoying the outdoors, great for families and relaxation seekers. | San Anselmo Creek, Walking paths, Picnic areas |
| Marin Country Mart | A popular shopping and dining destination with a range of upscale stores and restaurants, attracting both locals and visitors. | Shopping boutiques, Restaurants, Art installations, Events and markets |
| Nearby Mount Tamalpais | A short drive away, this natural landmark offers stunning views and hiking opportunities, attracting nature enthusiasts and outdoor adventurers. | Hiking trails, Scenic overlooks, Various outdoor activities |
Understanding Airbnb License Requirements & STR Laws in San Anselmo (2025)
While San Anselmo, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Anselmo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in San Anselmo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Anselmobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hill Top Spa Retreat
Entire Place • 3 bedrooms
Sun Fun San Anselmo Pool Bungalow 4 beds sleeps 8
Entire Place • 4 bedrooms
Family Oasis in Heart of Marin
Entire Place • 5 bedrooms
Charming Marin Guesthouse
Entire Place • 2 bedrooms
Magnificent Canyon View, Huge Deck, Outdoor Dining
Entire Place • 3 bedrooms
Scenic Sequoia: A Chic California Hillside Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Anselmo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Anselmo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 3 | $183,664 | 453 | 4.94/5.0 |
| Job | 1 | $160,540 | 28 | 5.00/5.0 |
| Robert And Anne | 3 | $147,169 | 207 | 4.86/5.0 |
| Steve | 1 | $135,790 | 13 | 5.00/5.0 |
| Alison | 2 | $127,961 | 182 | 4.99/5.0 |
| Ashwin | 1 | $118,467 | 13 | 5.00/5.0 |
| Amrit | 4 | $117,683 | 4 | 4.67/5.0 |
| Robb | 1 | $89,742 | 29 | 5.00/5.0 |
| Lee | 1 | $87,817 | 183 | 4.89/5.0 |
| Kathleen | 1 | $86,058 | 112 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Anselmo.
Dive Deeper: Advanced San Anselmo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Anselmo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Anselmo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Anselmo
- The San Anselmo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Anselmo, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- The presence of 16.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.3%) offer potential for unique stay experiences.
San Anselmo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Anselmo
- The dominant room capacity in San Anselmo is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in San Anselmo, indicating a high concentration in these sizes.
- A significant 31.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Anselmo.
San Anselmo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Anselmo
- The most common guest capacity trend in San Anselmo vacation rentals is listings accommodating 2 guests (33.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Anselmo STR market, accounting for 52.6% of listings.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Anselmo.
- On average, properties in San Anselmo are equipped to host 3.9 guests.
San Anselmo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Anselmo
- The most common availability pattern in San Anselmo falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in San Anselmo (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Anselmo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
17.7% of total
2 Nights
20 listings
25.3% of total
3 Nights
17 listings
21.5% of total
4-6 Nights
17 listings
21.5% of total
7-29 Nights
4 listings
5.1% of total
30+ Nights
7 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in San Anselmo is 2 Nights, adopted by 25.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.3% of San Anselmo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Anselmo.
San Anselmo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
12.3% of total
Moderate
28 listings
38.4% of total
Firm
17 listings
23.3% of total
Strict
19 listings
26% of total
Cancellation Policy Insights for San Anselmo
- The prevailing Airbnb cancellation policy trend in San Anselmo is Moderate, used by 38.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.7%) and stricter (49.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.4% market standard in San Anselmo.
- Regularly review your cancellation policy against competitors and market demand shifts in San Anselmo.
San Anselmo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Anselmo
- The overall average booking lead time for vacation rentals in San Anselmo is 44 days.
- Guests book furthest in advance for stays during June (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in San Anselmo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these San Anselmo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Anselmo (2025)
Amenity Prevalence
Amenity Insights for San Anselmo
- Essential amenities in San Anselmo that guests expect include: Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hangers, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Anselmo: Wifi, Heating, Smoke alarm, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Heating, Smoke alarm, Carbon monoxide alarm, Hot water.
- Consider adding popular differentiators like Essentials or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Anselmo to stay competitive.
San Anselmo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Anselmo
- The typical guest profile for Airbnb in San Anselmo consists of primarily domestic travelers (93%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and Canada (1.9%).
- Top languages spoken are English (62.5%) followed by Spanish (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Anselmo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $12,795 | $986.08 | 53% |
| Del Monte Forest | 109 | $9,020 | $912.62 | 46% |
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Carmel-by-the-Sea | 326 | $7,338 | $652.06 | 46% |
| Carmel | 34 | $7,087 | $544.74 | 49% |