Airbnb Market Analytics, Statistics and Data in Sacramento, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sacramento? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sacramento:

Average Daily Rate

$138

Occupancy Rate

47.33%

Annual Revenue

$21,067

Revenue Growth YoY

4.76%

Best Month

June

Worst Month

January

Regulation

High

Active Listings

1073

How much do Airbnb hosts make on average per month in Sacramento?

The short-term rental market in Sacramento shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,200 per month
Strong performing properties (top 25%) make $3,358 or more
Best-in-class properties (top 10%) achieve $4,760+ monthly
Entry-level properties (bottom 25%) typically earn around $1,096

Revenue Variations by Month

Occupancy Rates Throughout the Year in Sacramento

The market in Sacramento shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 52% occupancy rates
Strong performing properties (top 25%) achieve 72% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 29%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Sacramento

Daily rates in Sacramento vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $117 per night
Strong performing properties (top 25%) secure $170 or more
Best-in-class properties (top 10%) pull in $232+ per night
Entry-level properties (bottom 25%) earn around $75

Daily Rate Variations by Month

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Seasonality patterns in Sacramento

Peak Season (June, October, May)

Revenue peaks at $2982.60 per month
Occupancy rates reach 56.21%
Daily rates average $143.18

Shoulder Season

Revenue averages $2492.32 per month
Occupancy maintains 50.55%
Daily rates hold at $135.60

Low Season (August, December, January)

Revenue drops to $1878.88 per month
Occupancy decreases to 41.75%
Daily rates adjust to $126.90

Is it still profitable to do Airbnb in Sacramento in 2025?

Yes! Sacramento demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2492 and As a mature market with 1073 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Sacramento

Area	Why Choose This Area	Key Attractions
Downtown Sacramento	Vibrant urban area with a mix of history and modern amenities. It's close to the California State Capitol, restaurants, and nightlife, making it appealing to both business travelers and tourists.	California State Capitol, Old Sacramento, Sacramento Convention Center, Golden 1 Center, Crocker Art Museum
Midtown Sacramento	Known for its artsy vibe and a variety of restaurants, cafes, and shops. Midtown attracts young professionals and creatives, making it a desirable location for short-term rentals.	Midtown Farmers Market, The Sacramento Theatre Company, Sutter’s Fort State Historic Park, Local boutiques and art galleries
East Sacramento	Family-friendly neighborhood with beautiful parks and tree-lined streets. Popular among those looking for longer stays, such as families and professionals relocating to the area.	McKinley Park, Sacramento Zoo, Old Marshall School, East Sacramento's historic homes
West Sacramento	Growing area with access to the Sacramento Riverfront and improvements in infrastructure. It’s becoming increasingly popular for visitors looking for a quieter, more suburban feel.	Riverview Park, West Sacramento Farmers Market, Yolo Bypass Wildlife Area, Broderick Roadhouse
Land Park	Historic neighborhood known for its large homes and proximity to parks. This area attracts families and vacationers looking for a peaceful environment close to city amenities.	William Land Park, Sacramento Zoo, Fairytale Town, Funderland Amusement Park
Natomas	Developing suburban area with new developments and proximity to downtown Sacramento. Attractive for business travelers and families looking for an affordable yet convenient place to stay.	Natomas Park, North Natomas Regional Park, The Promenade at Natomas
South Sacramento	Diverse neighborhood with a mix of residential and commercial properties. Offers a culturally rich experience and attracts visitors looking for authentic local experiences.	Sierra 2 Center for the Arts, Local eateries and shops, South Sacramento cultural festivals
Arden-Arcade	Suburban area with a blend of residential communities and commercial districts. Close to shopping centers and recreational facilities, appealing to longer-term guests.	Arden Fair Mall, Carmichael Park, The American River Parkway

Do you need a license for Airbnb in Sacramento?

$396.72

Daily Rate

Top Performing Professional Hosts in Sacramento

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Alfonso	18	$583,876	1772	4.65/5.0
Alex	25	$521,246	1305	4.50/5.0
Michael	19	$497,653	2835	4.82/5.0
Ryker	9	$402,919	636	4.84/5.0
Madison	5	$324,951	145	3.75/5.0
Vuja	16	$284,027	150	2.53/5.0
Teya	19	$281,654	703	3.72/5.0
Evolve	11	$275,011	213	3.87/5.0
Mesha & Chris	8	$270,827	706	4.89/5.0
Henry	9	$258,135	1036	4.83/5.0

Additional analytics on vacation rental, real estate, short term rental data in Sacramento

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (76.1%), with house and apartment & condo properties comprising 86.5% of inventory
Untapped potential in outdoor & mobile, unique stays segments (0.7% combined)

Room Capacity Distribution

Analysis of 1,073 properties in Sacramento shows that 1 bedroom properties are most prevalent, making up 31.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.9% of all listings.

Key Insights

Most common: 1 bedroom (31.4%)
Least common: 5+ bedrooms (2.1%)
Market concentration: 55.9% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,073 properties in Sacramento reveals that 4 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 41.2% of the market.

Key Insights

Most common capacity: 4 guests (21.2% of market)
Least common capacity: 7 guests (1.9% of market)
Average guest capacity: 3.5 guests per property
Market concentration: 41.2% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,073 properties in Sacramento, the most common availability pattern is 271-366 days (33.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.9% of properties).

Key Insights

Most common availability window: 271-366 days (33.6%)
Most common booking duration: 91-180 days (28.9%)
Properties with high availability (180+ days): 61.9%
Properties with long-term bookings (180+ days): 39.4%

Minimum Stay Distributions

1 Night (31.4%)

1 Night

303 listings

31.4% of total

2 Nights (26.5%)

2 Nights

255 listings

26.5% of total

3 Nights (6.7%)

3 Nights

65 listings

6.7% of total

4-6 Nights (4%)

4-6 Nights

39 listings

4% of total

7-29 Nights (5.3%)

7-29 Nights

51 listings

5.3% of total

30+ Nights (26%)

30+ Nights

251 listings

26% of total

Key Insights

Short stays (1-2 nights) dominate the market at 57.9%
Mid-length stays (4-6 nights) represent 4% of listings
Monthly+ stays (26%) suggest a stable extended-stay market
High market flexibility with 64.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.7%)

Super Strict 30 Days

6 listings

0.7% of total

Flexible (23.4%)

Flexible

212 listings

23.4% of total

Moderate (30.8%)

Moderate

279 listings

30.8% of total

Firm (17.9%)

Firm

162 listings

17.9% of total

Strict (27.3%)

Strict

247 listings

27.3% of total

Key Insights

Moderate is the preferred policy at 30.8% of listings
The market shows a balanced distribution between guest-friendly (54.2%) and strict (45.2%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.7% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Oct, May, Dec, averaging 47 days
Shortest booking windows are in Sep, Jan, Feb, averaging 28 days
Fall shows the longest average booking window at 43 days, while Winter has the shortest at 31 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 43 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Sep-Feb when lead times are shortest

Popular Airbnb Amenities in Sacramento

Below is the distribution of amenities across listings in Sacramento:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
Primary international markets: Canada (1.2%) and United Kingdom (0.7%)
English is the top language at 73.7%, followed by Spanish (19.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%

Recommendations

Target marketing campaigns for Sacramento and Los Angeles markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Sacramento. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sonoma	226	$9,950	$763.78	46%
Eldridge	18	$9,899	$862.21	44%
Glen Ellen	79	$9,092	$738.01	44%
Dillon Beach	79	$8,690	$647.65	44%
Moss Beach	35	$8,668	$635.23	51%
Kenwood	55	$8,081	$707.34	40%
Marshall	19	$7,915	$521.97	52%
St. Helena	43	$7,459	$764.62	39%
Montara	24	$7,170	$423.86	55%
Los Altos Hills	35	$6,996	$454.68	46%

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