Airbnb Market Analytics, Statistics and Data in Roseville, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Roseville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Roseville:

Average Daily Rate
$186
Occupancy Rate
47.66%
Annual Revenue
$27,178
Revenue Growth YoY
11.09%
Best Month
June
Worst Month
January
Regulation
Low
Active Listings
187

How much do Airbnb hosts make on average per month in Roseville?

The short-term rental market in Roseville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

  • Typical properties (median) earn $2,367 per month
  • Strong performing properties (top 25%) make $4,245 or more
  • Best-in-class properties (top 10%) achieve $6,413+ monthly
  • Entry-level properties (bottom 25%) typically earn around $1,154

Revenue Variations by Month

Occupancy Rates Throughout the Year in Roseville

The market in Roseville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

  • Typical properties (median) maintain 47% occupancy rates
  • Strong performing properties (top 25%) achieve 69% or higher
  • Best-in-class properties (top 10%) reach 84%+occupancy
  • Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Roseville

Daily rates in Roseville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

  • Typical properties (median) generate $137 per night
  • Strong performing properties (top 25%) secure $220 or more
  • Best-in-class properties (top 10%) pull in $340+ per night
  • Entry-level properties (bottom 25%) earn around $83

Daily Rate Variations by Month

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Seasonality patterns in Roseville

Peak Season (June, April, May)
  • Revenue peaks at $3927.29 per month
  • Occupancy rates reach 54.56%
  • Daily rates average $192.06
Shoulder Season
  • Revenue averages $3079.12 per month
  • Occupancy maintains 47.21%
  • Daily rates hold at $175.58
Low Season (December, September, January)
  • Revenue drops to $1735.57 per month
  • Occupancy decreases to 34.40%
  • Daily rates adjust to $161.80

Is it still profitable to do Airbnb in Roseville in 2025?

Yes! Roseville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3079 and The market's 187 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy
  • Implement premium seasonal pricing strategies
  • Set longer minimum stay requirements during high-demand periods
  • Enforce stricter cancellation policies
Shoulder Season Strategy
  • Maintain competitive market-based pricing
  • Offer moderate-length stay incentives
  • Target a mix of leisure and business travelers with flexible booking terms
  • Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
  • Adjust pricing to remain competitive in the market
  • Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
  • Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Roseville

AreaWhy Choose This AreaKey Attractions
Downtown Roseville
A bustling area with a growing number of shops, restaurants, and entertainment options. Close to parks and ideal for both business travelers and families seeking activities.
Roseville Galleria, Old Town Roseville, Mahany Park, Fountains at Roseville, Placer County Fairgrounds
East Roseville Parkway
Features a variety of shopping and dining experiences, making it a convenient location for visitors. Good access to highway and nearby attractions.
Roseville Sports Center, Golfland Sunsplash, Shopping centers, Local parks
West Roseville
A newer development area with modern amenities and family-friendly neighborhoods, great for longer stays or family vacations.
Westfield Roseville, Local parks like Roseville City's Mahany Park, Nearby golf courses
Granite Bay
An affluent neighborhood known for its luxurious homes and proximity to Folsom Lake, ideal for outdoor enthusiasts and those seeking upscale accommodations.
Folsom Lake, Granite Bay Beach, Local wineries, Parks and nature trails
Rocklin
Adjacent to Roseville, this area offers a variety of parks and recreational opportunities, appealing to families and travelers looking for a suburban experience.
Rocklin Commons, Parks like Johnson-Springview Park, Rocklin History Museum, Local dining options
Del Webb at Granite Bay
A popular retirement community that attracts visitors looking for relaxing getaways in a serene environment, ideal for active adults.
Granite Bay Golf Club, Community events, Nature trails, Near Folsom Lake
Sun City Roseville
Another retirement community that offers various activities and is close to amenities, great for visitors seeking a quiet and community-focused experience.
Sun City Roseville Golf Club, Social clubs and activities, Recreation center
Roseville’s Historic District
Rich in history and charm, this area is appealing to those interested in the history and culture of Roseville. Quaint shops and dining options enhance the experience.
Historic Roseville downtown, Local boutiques, Restaurants with local cuisine, Placer County Museum

Do you need a license for Airbnb in Roseville?

We recommend checking directly with Roseville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.

Top Performing Airbnb Properties in Roseville

Roseville Resort w/ Salt Water Pool & Spa

Roseville Resort w/ Salt Water Pool & Spa

Entire Place • 5 bedrooms

$143,364
Revenue
44.0%
Occupancy
$710.15
Daily Rate
Private Oasis w/Salt water & Solar heated POOL/SPA

Private Oasis w/Salt water & Solar heated POOL/SPA

Entire Place • 4 bedrooms

$122,949
Revenue
49.8%
Occupancy
$731.14
Daily Rate
Christopher & Naike

Christopher & Naike

Entire Place • 5 bedrooms

$106,028
Revenue
45.6%
Occupancy
$423.77
Daily Rate
Luxurious Oasis with King Bed and Sparkling Pool

Luxurious Oasis with King Bed and Sparkling Pool

Entire Place • 4 bedrooms

$102,309
Revenue
69.3%
Occupancy
$337.71
Daily Rate
Historic Roseville Retreat with Hot Tub

Historic Roseville Retreat with Hot Tub

Entire Place • 4 bedrooms

$99,888
Revenue
44.2%
Occupancy
$412.11
Daily Rate
Brand New 5BR Luxury Smart Home

Brand New 5BR Luxury Smart Home

Entire Place • 5 bedrooms

$92,628
Revenue
28.3%
Occupancy
$443.41
Daily Rate

Top Performing Professional Hosts in Roseville

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mariah6$287,6501914.10/5.0
Shu8$192,7842004.28/5.0
Ashley2$183,4361934.88/5.0
Joseph5$172,270292.93/5.0
Thai2$162,825984.85/5.0
Jeffery1$143,364234.83/5.0
Maria2$137,6061144.99/5.0
Anastasiya1$122,9491144.96/5.0
BookitBnB3$114,7501084.97/5.0
Chris1$106,028194.89/5.0

Additional analytics on vacation rental, real estate, short term rental data in Roseville

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Room Type Distribution

Property Type Distribution

Key Insights

  • Market dominated by entire home listings (78.1%), with house and apartment & condo properties comprising 86.1% of inventory
  • Untapped potential in boutique & hotels, outdoor & mobile segments (4.3% combined)

Room Capacity Distribution

Analysis of 187 properties in Roseville shows that 1 bedroom properties are most prevalent, making up 26.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 43.9% of all listings.

Key Insights

  • Most common: 1 bedroom (26.7%)
  • Least common: 5+ bedrooms (7%)
  • Market concentration: 43.9% in top 2 sizes
  • Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 187 properties in Roseville reveals that 6 guests properties dominate the market, representing 19.8% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 39.0% of the market.

Key Insights

  • Most common capacity: 6 guests (19.8% of market)
  • Least common capacity: 7 guests (2.7% of market)
  • Average guest capacity: 4.2 guests per property
  • Market concentration: 39.0% in top 2 capacity sizes
  • Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 187 properties in Roseville, the most common availability pattern is 271-366 days (34.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.3% of properties).

Key Insights

  • Most common availability window: 271-366 days (34.2%)
  • Most common booking duration: 181-270 days (28.3%)
  • Properties with high availability (180+ days): 59.4%
  • Properties with long-term bookings (180+ days): 42.8%

Minimum Stay Distributions

1 Night (31.3%)

1 Night

52 listings

31.3% of total

2 Nights (31.3%)

2 Nights

52 listings

31.3% of total

3 Nights (6%)

3 Nights

10 listings

6% of total

4-6 Nights (3.6%)

4-6 Nights

6 listings

3.6% of total

7-29 Nights (7.8%)

7-29 Nights

13 listings

7.8% of total

30+ Nights (19.9%)

30+ Nights

33 listings

19.9% of total

Key Insights

  • Short stays (1-2 nights) dominate the market at 62.6%
  • Mid-length stays (4-6 nights) represent 3.6% of listings
  • Monthly+ stays (19.9%) suggest a stable extended-stay market
  • High market flexibility with 68.6% accepting 3 nights or less

Recommendations

  • Set minimum stays between 2-3 nights to align with market standards
  • Adjust minimum stays seasonally based on demand patterns
  • Consider monthly stay discounts to capture the growing extended-stay market
  • Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (19.2%)

Flexible

30 listings

19.2% of total

Moderate (24.4%)

Moderate

38 listings

24.4% of total

Firm (20.5%)

Firm

32 listings

20.5% of total

Strict (35.9%)

Strict

56 listings

35.9% of total

Key Insights

  • Strict is the preferred policy at 35.9% of listings
  • The market shows a balanced distribution between guest-friendly (43.6%) and strict (56.4%) policies
  • Flexible policies are least common at 19.2% of listings

Recommendations

  • Market supports various policies - choose based on your property type and target guests
  • Diverse policy distribution indicates an opportunity to differentiate through policy choice

Booking Lead Time Trends

Key Insights

  • Peak booking lead times occur in Apr, May, Jun, averaging 45 days
  • Shortest booking windows are in Aug, Sep, Feb, averaging 27 days
  • Spring shows the longest average booking window at 42 days, while Winter has the shortest at 32 days

Recommendations

  • Implement dynamic pricing strategies for Spring bookings at least 42 days in advance
  • Consider early bird discounts during Winter to encourage longer lead times
  • Focus on last-minute booking promotions during Aug-Feb when lead times are shortest

Popular Airbnb Amenities in Roseville

Every property in Roseville comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Age Distribution

Key Insights

  • Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
  • Primary international markets: Canada (1.2%) and United Kingdom (0.4%)
  • English is the top language at 77.4%, followed by Spanish (16.1%)
  • Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%

Recommendations

  • Target marketing campaigns for Sacramento and San Jose markets
  • Develop localized content for Canada and United Kingdom
  • Prioritize English and Spanish language support
  • Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
  • Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Roseville. These nearby markets offer diverse opportunities for property investors and hosts:

MarketPropertiesMonthly RevenueDaily RateOccupancy
Sonoma226$9,950$763.7846%
Eldridge18$9,899$862.2144%
Glen Ellen79$9,092$738.0144%
Dillon Beach79$8,690$647.6544%
Moss Beach35$8,668$635.2351%
Kenwood55$8,081$707.3440%
Marshall19$7,915$521.9752%
St. Helena43$7,459$764.6239%
Montara24$7,170$423.8655%
Los Altos Hills35$6,996$454.6846%

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