Airbnb Market Analytics, Statistics and Data in Rio del Mar, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rio del Mar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rio del Mar:
How much do Airbnb hosts make on average per month in Rio del Mar?
The short-term rental market in Rio del Mar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,870 per month
- Strong performing properties (top 25%) make $7,963 or more
- Best-in-class properties (top 10%) achieve $11,870+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,631
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rio del Mar
The market in Rio del Mar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rio del Mar
Daily rates in Rio del Mar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $390 per night
- Strong performing properties (top 25%) secure $532 or more
- Best-in-class properties (top 10%) pull in $739+ per night
- Entry-level properties (bottom 25%) earn around $286
Daily Rate Variations by Month
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Seasonality patterns in Rio del Mar
Peak Season (July, June, August)
- Revenue peaks at $9497.13 per month
- Occupancy rates reach 62.93%
- Daily rates average $476.44
Shoulder Season
- Revenue averages $5932.36 per month
- Occupancy maintains 41.43%
- Daily rates hold at $442.03
Low Season (February, December, January)
- Revenue drops to $3223.05 per month
- Occupancy decreases to 27.19%
- Daily rates adjust to $415.95
Is it still profitable to do Airbnb in Rio del Mar in 2025?
Yes! Rio del Mar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $5932 and With 205 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rio del Mar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rio del Mar Beach | A beautiful beach area known for its scenic views and relaxed atmosphere. Popular among families and couples looking for a vacation spot with easy beach access. | Rio del Mar State Beach, Seascape Beach Resort, Golfing at Seascape, Nearby Aptos Village, Watsonville Slough Nature Area |
| Seascape | An upscale community located right on the coast, ideal for travelers looking for luxury rentals and beach access. Great for hosting weekend getaways and family trips. | Seascape Beach, Seascape Resort, Highlands County Park, Santa Cruz City Parks, World-class golf courses |
| Old Aptos Village | Charming area with a historic vibe, featuring local shops and restaurants. Attracts visitors looking for a quaint getaway with a vibrant local culture. | Aptos Village Park, Local wineries, Aptos History Museum, Nearby forest trails, Jazz in the Plaza events |
| Forest of Nisene Marks State Park | A stunning natural area offering visitors hiking trails and a chance to experience California's redwoods. Ideal for nature lovers and outdoor enthusiasts. | Hiking trails, Wildlife observation, Natural beauty, Picnic areas, Mountain biking |
| Santa Cruz | Nearby city known for its beaches, boardwalk, and funky culture. A great location for visitors wanting a mix of beach and city experiences. | Santa Cruz Beach Boardwalk, Downtown Santa Cruz, Natural Bridges State Beach, Seymour Marine Discovery Center, Mystery Spot |
| Capitola | A picturesque coastal village known for its colorful beachfront and vibrant atmosphere. Popular with tourists and perfect for Airbnb hosting. | Capitola Village, Capitola Beach, Capitola Wharf, Shopping and dining options, Annual Art & Wine Festival |
| Manresa State Beach | A less crowded beach area ideal for relaxation and nature appreciation. Attractive to visitors looking for less touristy options with scenic beauty. | Manresa State Beach, Nearby surfing spots, Beachcombing, Fishing opportunities, Hiking trails |
| Sandy Beach | A quieter beach area, perfect for families and those looking for a peaceful getaway. Great for visitors who want to enjoy the sun and surf without the crowds. | Sandy Beach, Picnic areas, Walking trails, Birdwatching, Surrounding natural reserves |
Do you need a license for Airbnb in Rio del Mar?
We recommend checking directly with Rio del Mar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rio del Mar
Beachfront Rio Del Mar Home - 5 bedrooms!
Entire Place • 5 bedrooms
🍀Escape - Brand New Modern Chic Coastal Retreat🍀
Entire Place • 4 bedrooms
Coastal Paradise
Entire Place • 3 bedrooms
Rare 3/3 Premier Unit at Seascape!
Entire Place • 3 bedrooms
Jaw-Dropping Beach-Front Retreat!
Entire Place • 4 bedrooms
Breathtaking Beach Front House - Steps to the Sand
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Rio del Mar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cheshire Rio Realty | 35 | $1,524,841 | 928 | 4.06/5.0 |
| Power West | 22 | $1,028,678 | 1583 | 4.83/5.0 |
| Lisa | 21 | $906,562 | 298 | 4.12/5.0 |
| Jaleh | 5 | $754,660 | 297 | 4.87/5.0 |
| Ovr | 3 | $574,127 | 422 | 4.81/5.0 |
| Crystal | 3 | $399,868 | 944 | 4.94/5.0 |
| Janiece | 4 | $258,882 | 389 | 4.87/5.0 |
| Surf City | 4 | $239,712 | 268 | 4.63/5.0 |
| Travis | 2 | $183,993 | 223 | 4.96/5.0 |
| Nilda | 2 | $176,604 | 152 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rio del Mar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.7%), with house and apartment & condo properties comprising 92.2% of inventory
- Untapped potential in boutique & hotels, others segments (7.8% combined)
Room Capacity Distribution
Analysis of 205 properties in Rio del Mar shows that 2 bedrooms properties are most prevalent, making up 45.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 65.4% of all listings.
Key Insights
- Most common: 2 bedrooms (45.4%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 65.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 205 properties in Rio del Mar reveals that 6 guests properties dominate the market, representing 36.1% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 61.5% of the market.
Key Insights
- Most common capacity: 6 guests (36.1% of market)
- Least common capacity: 3 guests (0.5% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 61.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 205 properties in Rio del Mar, the most common availability pattern is 271-366 days (42.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.2% of properties).
Key Insights
- Most common availability window: 271-366 days (42.4%)
- Most common booking duration: 91-180 days (31.2%)
- Properties with high availability (180+ days): 75.1%
- Properties with long-term bookings (180+ days): 28.3%
Minimum Stay Distributions
1 Night
25 listings
12.9% of total
2 Nights
72 listings
37.1% of total
3 Nights
37 listings
19.1% of total
4-6 Nights
16 listings
8.2% of total
7-29 Nights
5 listings
2.6% of total
30+ Nights
39 listings
20.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.0%
- Mid-length stays (4-6 nights) represent 8.2% of listings
- Monthly+ stays (20.1%) suggest a stable extended-stay market
- High market flexibility with 69.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
1.6% of total
Super Strict 60 Days
1 listings
0.5% of total
Super Strict 30 Days
1 listings
0.5% of total
Non-refundable
3 listings
1.6% of total
Flexible
10 listings
5.2% of total
Moderate
24 listings
12.6% of total
Firm
39 listings
20.4% of total
Strict
110 listings
57.6% of total
Key Insights
- Strict is the preferred policy at 57.6% of listings
- Stricter policies (Firm & Strict) dominate at 78.0% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 78.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Sep, averaging 77 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 41 days
- Summer shows the longest average booking window at 75 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Rio del Mar
Every property in Rio del Mar comes standard with Wifi, Heating, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and Germany (0.8%)
- English is the top language at 77.4%, followed by Spanish (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for San Francisco and San Jose markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rio del Mar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
| Ross | 10 | $6,965 | $469.06 | 56% |
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