Airbnb Market Analytics, Statistics and Data in Rancho Mirage, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rancho Mirage? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rancho Mirage:
How much do Airbnb hosts make on average per month in Rancho Mirage?
The short-term rental market in Rancho Mirage shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,762 per month
- Strong performing properties (top 25%) make $5,010 or more
- Best-in-class properties (top 10%) achieve $7,901+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,084
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rancho Mirage
The market in Rancho Mirage shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rancho Mirage
Daily rates in Rancho Mirage vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $313 per night
- Strong performing properties (top 25%) secure $466 or more
- Best-in-class properties (top 10%) pull in $731+ per night
- Entry-level properties (bottom 25%) earn around $195
Daily Rate Variations by Month
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Seasonality patterns in Rancho Mirage
Peak Season (March, February, April)
- Revenue peaks at $7176.63 per month
- Occupancy rates reach 49.49%
- Daily rates average $448.42
Shoulder Season
- Revenue averages $3662.91 per month
- Occupancy maintains 31.80%
- Daily rates hold at $411.10
Low Season (December, September, June)
- Revenue drops to $2038.20 per month
- Occupancy decreases to 21.33%
- Daily rates adjust to $351.96
Is it still profitable to do Airbnb in Rancho Mirage in 2025?
Yes! Rancho Mirage demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and strong monthly revenue averaging $3663 and With 225 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rancho Mirage
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sky Valley | A serene area known for its stunning desert landscapes and panoramic views, perfect for travelers looking to escape the city hustle and enjoy nature. | Joshua Tree National Park, Coachella Valley Preserve, Windmill Views, Palm Springs Aerial Tramway |
| Mission Hills | An upscale community featuring spacious homes and beautiful outdoor spaces, appealing to families and groups seeking comfort and relaxation during their stay. | Mission Hills Country Club, Cimarron Golf Resort, Palm Springs Air Museum, Hiking trails |
| Rancho Mirage Country Club | Popular for its luxury golf courses and gated communities, attracting golf enthusiasts and those seeking a premium lifestyle experience. | Rancho Mirage Country Club, Mission Hills Country Club, Desert Island Golf and Country Club |
| Palm Springs Oasis | Renowned for its vibrant nightlife and artistic culture, drawing younger crowds looking for entertainment and local experiences. | Palm Springs Art Museum, Palm Canyon Drive, Café One Eleven, Palm Springs Night Market |
| Desert Hot Springs | Known for its natural hot springs and spa resorts, appealing to wellness tourists and those seeking rejuvenation. | Desert Hot Springs Spa Hotel, Cabot's Pueblo Museum, Natural Hot Springs |
| The River at Rancho Mirage | A popular shopping and entertainment district with a variety of dining and nightlife options, ideal for guests looking for conveniences and activities nearby. | The River Shopping Center, Restaurants and bars, Concerts at The River, Aquatic Center |
| Dinah Shore area | Famous for its golf tournaments and celebrity sightings, this area is attractive to golf fans and those interested in the lifestyle of the rich and famous. | Coachella Valley Music and Arts Festival, Dinah Shore Golf Tournament, Luxury resorts |
| Bighorn Golf Club | An exclusive golf community known for its luxurious amenities and stunning views, appealing to high-end travelers and golfers. | Bighorn Golf Club, Luxury spas, Fine dining experiences |
Do you need a license for Airbnb in Rancho Mirage?
We recommend checking directly with Rancho Mirage's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rancho Mirage
Sahara Tennis Estate
Entire Place • 5 bedrooms
Luxurious Mansion, beautiful City/Mountain view
Entire Place • 4 bedrooms
Azure - Elite Luxury Estate w/ Pool & Spa
Entire Place • 5 bedrooms
The Barbara Estate | A Louisa Davis Property
Entire Place • 6 bedrooms
The Blue Mirage
Entire Place • 3 bedrooms
Stunner-Close to Ritz Carlton-Hotel Quality-Dog ok
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Rancho Mirage
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 8 | $281,167 | 22 | 5.00/5.0 |
| 372793610 | 8 | $146,996 | 0 | 0.00/5.0 |
| LiveSuites | 8 | $142,101 | 5 | 0.63/5.0 |
| Jeremy | 1 | $134,007 | 4 | 5.00/5.0 |
| 447158497 | 1 | $107,677 | 28 | 4.93/5.0 |
| 11775804 | 3 | $99,096 | 2 | 0.00/5.0 |
| Desert Luxury Estates | 6 | $96,528 | 13 | 1.64/5.0 |
| 442029804 | 8 | $96,159 | 0 | 0.00/5.0 |
| Boutique Vacation Rentals | 4 | $92,641 | 16 | 3.65/5.0 |
| Daniel | 2 | $92,353 | 113 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rancho Mirage
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92%), with house and apartment & condo properties comprising 92.5% of inventory
Room Capacity Distribution
Analysis of 225 properties in Rancho Mirage shows that 2 bedrooms properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 59.6% of all listings.
Key Insights
- Most common: 2 bedrooms (32.4%)
- Least common: 5+ bedrooms (6.2%)
- Market concentration: 59.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 225 properties in Rancho Mirage reveals that 4 guests properties dominate the market, representing 36% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 63.6% of the market.
Key Insights
- Most common capacity: 4 guests (36% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 63.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 225 properties in Rancho Mirage, the most common availability pattern is 271-366 days (88% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (49.3% of properties).
Key Insights
- Most common availability window: 271-366 days (88%)
- Most common booking duration: 31-90 days (49.3%)
- Properties with high availability (180+ days): 97.8%
- Properties with long-term bookings (180+ days): 2.2%
Minimum Stay Distributions
1 Night
6 listings
3.1% of total
2 Nights
34 listings
17.4% of total
3 Nights
6 listings
3.1% of total
4-6 Nights
10 listings
5.1% of total
7-29 Nights
98 listings
50.3% of total
30+ Nights
41 listings
21% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 20.5%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (21%) suggest a stable extended-stay market
- High market flexibility with 23.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
2.5% of total
Super Strict 60 Days
3 listings
2.5% of total
Flexible
14 listings
11.5% of total
Moderate
13 listings
10.7% of total
Firm
34 listings
27.9% of total
Strict
55 listings
45.1% of total
Key Insights
- Strict is the preferred policy at 45.1% of listings
- Stricter policies (Firm & Strict) dominate at 73.0% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.5% of listings
Recommendations
- The market supports stricter policies, with 73.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Apr, May, averaging 112 days
- Shortest booking windows are in Dec, Jun, Jul, averaging 41 days
- Spring shows the longest average booking window at 112 days, while Summer has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 112 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jul when lead times are shortest
Popular Airbnb Amenities in Rancho Mirage
Every property in Rancho Mirage comes standard with Smoke alarm, Wifi, and TV. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (16.5%) and China (0.5%)
- English is the top language at 70.2%, followed by Spanish (19.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 12.8%
Recommendations
- Target marketing campaigns for Los Angeles and Calgary markets
- Develop localized content for Canada and China
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rancho Mirage. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
| North Tustin | 12 | $5,984 | $626.44 | 55% |
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