Point Reyes Station Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Point Reyes Station in 2025? Explore comprehensive Airbnb analytics for Point Reyes Station, California, United States to uncover income potential. This 2025 STR market report for Point Reyes Station, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Point Reyes Station, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Point Reyes Station Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Point Reyes Station Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Point Reyes Station (2025)
Understanding the monthly revenue variations for Airbnb listings in Point Reyes Station is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Point Reyes Station is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Point Reyes Station across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,448+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,119 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,773 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,097, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Point Reyes Station
Point Reyes Station Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Point Reyes Station STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Point Reyes Station:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Point Reyes Station
Average Daily Rate (ADR) Airbnb Trends in Point Reyes Station (2025)
Effective short term rental pricing strategy in Point Reyes Station involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Point Reyes Station typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $863+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $545 or more.
- Typical properties (Median) charge around $287 per night.
- Entry-level properties (Bottom 25%) earn around $211 per night.
Average Daily Rate (ADR) Trend by Month in Point Reyes Station
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Airbnb Seasonality Analysis & Trends in Point Reyes Station (2025)
Peak Season (May, April, July)
- Revenue averages $8,609 per month
- Occupancy rates average 56.0%
- Daily rates average $515
Shoulder Season
- Revenue averages $6,420 per month
- Occupancy maintains around 55.8%
- Daily rates hold near $458
Low Season (October, November, December)
- Revenue drops to average $4,781 per month
- Occupancy decreases to average 50.9%
- Daily rates adjust to average $416
Seasonality Insights for Point Reyes Station
- The Airbnb seasonality in Point Reyes Station shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Point Reyes Station's highest earning potential, with monthly revenues capable of climbing to $9,121, occupancy reaching a high of 70.2%, and ADRs peaking at $569.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,993, occupancy could drop to 44.2%, and ADRs may adjust down to $413.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Point Reyes Station.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Point Reyes Station seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Point Reyes Station (2025)
Exploring the top neighborhoods for short-term rentals in Point Reyes Station? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Point Reyes National Seashore | A stunning coastal area known for its rugged cliffs, diverse wildlife, and scenic hiking trails. Ideal for nature lovers and families looking for outdoor activities and beautiful landscapes. | Tomales Point Trail, Chimney Rock, Drakes Beach, Point Reyes Lighthouse, Tule Elk Reserve |
| Point Reyes Station | Charming small town with a picturesque main street and a strong sense of community. Great for visitors looking for a tranquil getaway with local eateries and stores. | Point Reyes Farmer's Market, Tule Elk Sanctuary, Point Reyes Bookstore, Local restaurants and cafes |
| Tomales Bay | Beautiful bay area perfect for kayaking, boating, and enjoying the scenic beauty of the water. A quieter location for guests looking to relax and enjoy marine activities. | Tomales Bay State Park, Kayaking and canoeing, Oyster farming, Fishing spots |
| Inverness | A serene town located near Point Reyes, ideal for travelers seeking peace and beautiful natural surroundings. Close to various hiking trails and the bay. | Inverness Park, Limantour Beach, Mount Vision Trail |
| Marshall | A small coastal town known for its oysters and stunning views of the bay. Great for food enthusiasts and those who appreciate coastal life. | Marshall Store, Point Reyes Oysters, Views of Tomales Bay |
| Nicasio | A rural town in Marin County with rolling hills and rural charm. Suitable for guests wanting a peaceful retreat and agricultural experiences. | Nicasio Reservoir, Nicasio Valley, Local farms and ranches |
| Olema | A quiet town close to Point Reyes, offering a peaceful stay with close proximity to the national park and its many attractions. | Olema Ranch, Proximity to Point Reyes National Seashore, Natural beauty and walks |
| West Marin | The broader region around Point Reyes featuring picturesque landscapes, coastal views, and a range of outdoor activities. Perfect for guests looking for adventure and beauty. | Various hiking and biking trails, Scenic coastal views, Wildlife watching opportunities |
Understanding Airbnb License Requirements & STR Laws in Point Reyes Station (2025)
While Point Reyes Station, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Point Reyes Station to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Point Reyes Station (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Point Reyes Stationbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tyto Alba | Serenity & Nature Views, Walk to Town
Entire Place • 3 bedrooms
Fox Ridge & Fox Haven Sleeps 14 a Family Retreat
Entire Place • 5 bedrooms
Limantour Lodge - Bunkhouse
Private Room • 2 bedrooms
Zoe's Tree House
Entire Place • 4 bedrooms
Point Reyes Unique Creekside Home with Hot Tub
Entire Place • 2 bedrooms
The Sherburne House in Point Reyes
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Point Reyes Station (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Point Reyes Station based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meg | 3 | $234,853 | 348 | 4.92/5.0 |
| Grant | 5 | $222,278 | 36 | 4.84/5.0 |
| Tony | 2 | $164,787 | 571 | 4.97/5.0 |
| Aaron | 1 | $157,784 | 75 | 4.96/5.0 |
| John | 1 | $102,367 | 118 | 4.96/5.0 |
| Catherine | 2 | $101,852 | 752 | 4.96/5.0 |
| Kelly | 3 | $92,773 | 463 | 4.90/5.0 |
| Jeri | 2 | $92,355 | 639 | 4.87/5.0 |
| Jack | 1 | $91,349 | 740 | 4.90/5.0 |
| Sherb | 1 | $87,580 | 262 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Point Reyes Station.
Dive Deeper: Advanced Point Reyes Station STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Point Reyes Station. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPoint Reyes Station Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Point Reyes Station
- The Point Reyes Station Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.4% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Point Reyes Station, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- The presence of 18.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.7%) offer potential for unique stay experiences.
Point Reyes Station Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Point Reyes Station
- The dominant room capacity in Point Reyes Station is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.0% of the active Airbnb listings in Point Reyes Station, indicating a high concentration in these sizes.
- A significant 35.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Point Reyes Station.
Point Reyes Station Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Point Reyes Station
- The most common guest capacity trend in Point Reyes Station vacation rentals is listings accommodating 2 guests (29.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Point Reyes Station STR market, accounting for 54.0% of listings.
- 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Point Reyes Station.
- On average, properties in Point Reyes Station are equipped to host 4.3 guests.
Point Reyes Station Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Point Reyes Station
- The most common availability pattern in Point Reyes Station falls within the 181-270 days range, representing 32.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Point Reyes Station (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Point Reyes Station Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
5.7% of total
2 Nights
15 listings
42.9% of total
3 Nights
3 listings
8.6% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
2 listings
5.7% of total
30+ Nights
12 listings
34.3% of total
Key Insights
- The most prevalent minimum stay requirement in Point Reyes Station is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (34.3%) caters to monthly stays (30+ nights) in Point Reyes Station, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Point Reyes Station hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- A 2-night minimum appears standard (42.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 34.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Point Reyes Station.
Point Reyes Station Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.7% of total
Super Strict 30 Days
3 listings
8.1% of total
Flexible
3 listings
8.1% of total
Moderate
11 listings
29.7% of total
Firm
7 listings
18.9% of total
Strict
12 listings
32.4% of total
Cancellation Policy Insights for Point Reyes Station
- The prevailing Airbnb cancellation policy trend in Point Reyes Station is Strict, used by 32.4% of listings.
- A majority (51.3%) of hosts in Point Reyes Station utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.4% market standard in Point Reyes Station.
- With 32.4% using Strict terms, this is a viable option in Point Reyes Station, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Point Reyes Station.
Point Reyes Station STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Point Reyes Station
- The overall average booking lead time for vacation rentals in Point Reyes Station is 54 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Point Reyes Station.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Point Reyes Station averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Point Reyes Station (2025)
Amenity Prevalence
Amenity Insights for Point Reyes Station
- Essential amenities in Point Reyes Station that guests expect include: Heating, Essentials, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Point Reyes Station: Heating, Essentials, Wifi, Free parking on premises.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Point Reyes Station to stay competitive.
Point Reyes Station Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Point Reyes Station
- The typical guest profile for Airbnb in Point Reyes Station consists of primarily domestic travelers (95%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and United Kingdom (1.2%).
- Top languages spoken are English (58.6%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Berkeley.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Point Reyes Station Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 232 | $8,732 | $798.29 | 43% |
| Moss Beach | 35 | $8,481 | $628.97 | 52% |
| Marshall | 19 | $7,990 | $563.04 | 51% |
| Kenwood | 56 | $7,977 | $771.60 | 38% |
| Dillon Beach | 80 | $7,874 | $678.79 | 42% |
| Glen Ellen | 81 | $7,702 | $737.91 | 42% |
| Stinson Beach | 95 | $6,886 | $717.10 | 44% |
| Eldridge | 23 | $6,847 | $798.12 | 37% |
| St. Helena | 49 | $6,766 | $769.83 | 38% |
| Irish Beach | 42 | $6,662 | $413.15 | 56% |