Airbnb Market Analytics, Statistics and Data in Pleasure Point, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pleasure Point? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pleasure Point:
How much do Airbnb hosts make on average per month in Pleasure Point?
The short-term rental market in Pleasure Point shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $6,453 per month
- Strong performing properties (top 25%) make $10,241 or more
- Best-in-class properties (top 10%) achieve $16,139+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,858
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pleasure Point
The market in Pleasure Point shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pleasure Point
Daily rates in Pleasure Point vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $380 per night
- Strong performing properties (top 25%) secure $576 or more
- Best-in-class properties (top 10%) pull in $803+ per night
- Entry-level properties (bottom 25%) earn around $245
Daily Rate Variations by Month
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Seasonality patterns in Pleasure Point
Peak Season (July, June, August)
- Revenue peaks at $11465.36 per month
- Occupancy rates reach 73.48%
- Daily rates average $497.34
Shoulder Season
- Revenue averages $7911.95 per month
- Occupancy maintains 51.46%
- Daily rates hold at $444.18
Low Season (December, February, January)
- Revenue drops to $5177.89 per month
- Occupancy decreases to 39.80%
- Daily rates adjust to $397.02
Is it still profitable to do Airbnb in Pleasure Point in 2025?
Yes! Pleasure Point demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $7912 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pleasure Point
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pleasure Point Beach | A stunning beach known for great surf spots and picturesque views. It attracts surfers, beachgoers, and families looking for a beach getaway. | Pleasure Point Park, The Hook surf spot, Local beach cafes, Nearby surf shops, Boardwalk and beach access |
| East Cliff Drive | A scenic coastal area lined with stunning views, perfect for those looking to relax and enjoy the ocean breeze. It is popular with walkers, joggers, and cyclists. | East Cliff Drive Coastal Trail, Pleasure Point Park, Nearby cafes and restaurants, Scenic viewpoints, Whale watching opportunities |
| Santa Cruz Main Beach | Located a short drive away, this quintessential Californian beach offers a vibrant boardwalk and classic beach entertainment. It is perfect for families and tourists. | Santa Cruz Beach Boardwalk, Beach House Restaurant, Mini-golf and amusement rides, Surfers' Point, The Wharf |
| Capitola Village | A charming coastal village known for its colorful houses, sandy beaches, and local shops. It attracts families and tourists looking for a quaint beach experience. | Capitola Beach, Capitola Wharf, Local boutiques, Restaurants with ocean views, Festivals and events throughout the year |
| Seabright Beach | A family-friendly beach with a relaxed atmosphere, excellent for sunbathing and picnics. It offers an inviting space for tourists and locals alike. | Seabright State Beach, Local beach cafes, Verve Coffee Roasters, Nearby parks, Picnic areas |
| Natural Bridges State Beach | Known for its iconic natural rock formation, this beach is great for photography, picnics, and relaxing in nature. It attracts both locals and visitors. | Natural Bridges, Kayaking opportunities, Butterfly habitat, Beautiful sandy beach, Habitats for tidepooling |
| The Mystery Spot | A quirky tourist attraction that generates curiosity and intrigue, ideal for families and those looking for unique experiences. | Mystery Spot tours, Gift shop, Nearby hiking trails, Picnic areas, Educational experiences |
| Downtown Santa Cruz | A vibrant area filled with shops, restaurants, and nightlife. It is great for tourists who want to experience the local culture and community. | Pacific Avenue shopping, The Catalyst nightclub, Santa Cruz Museum of Art and History, Local eateries, Downtown farmers' market |
Do you need a license for Airbnb in Pleasure Point?
We recommend checking directly with Pleasure Point's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pleasure Point
Oceanview Retreat with Hot Tub
Entire Place • 4 bedrooms
180°OceanView+HotTub+EBikes+Surfboards+SUPS+Kayak
Entire Place • 3 bedrooms
Relaxing Beach House: 1 min to Privates Beach
Entire Place • 3 bedrooms
Stunning Oceanfront - Sunset Magazine Home
Entire Place • 3 bedrooms
Relaxing Oceanfront Home just Minutes to Beaches
Entire Place • 4 bedrooms
Oceanview Family Playground
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Pleasure Point
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ovr | 13 | $1,408,888 | 943 | 4.80/5.0 |
| Beachnest Vacation Rentals | 5 | $387,860 | 14 | 1.97/5.0 |
| Surf City | 5 | $264,429 | 273 | 4.68/5.0 |
| Courtney | 3 | $241,874 | 822 | 4.72/5.0 |
| Evan | 1 | $238,214 | 444 | 4.90/5.0 |
| Brian | 1 | $237,785 | 60 | 4.92/5.0 |
| Turiya | 1 | $218,699 | 92 | 4.84/5.0 |
| Sean | 1 | $208,898 | 85 | 4.94/5.0 |
| Vacasa California | 2 | $180,488 | 130 | 4.79/5.0 |
| Matthew And Theresa | 1 | $166,213 | 237 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pleasure Point
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96%), with house and apartment & condo properties comprising 93.1% of inventory
- Untapped potential in apartment & condo, boutique & hotels, others, outdoor & mobile segments (11.0% combined)
Room Capacity Distribution
Analysis of 101 properties in Pleasure Point shows that 3 bedrooms properties are most prevalent, making up 38.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 65.3% of all listings.
Key Insights
- Most common: 3 bedrooms (38.6%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 65.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 101 properties in Pleasure Point reveals that 6 guests properties dominate the market, representing 30.7% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 57.4% of the market.
Key Insights
- Most common capacity: 6 guests (30.7% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 57.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Pleasure Point, the most common availability pattern is 181-270 days (35.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.6% of properties).
Key Insights
- Most common availability window: 181-270 days (35.6%)
- Most common booking duration: 91-180 days (35.6%)
- Properties with high availability (180+ days): 59.4%
- Properties with long-term bookings (180+ days): 42.6%
Minimum Stay Distributions
1 Night
8 listings
8.6% of total
2 Nights
35 listings
37.6% of total
3 Nights
28 listings
30.1% of total
4-6 Nights
4 listings
4.3% of total
7-29 Nights
2 listings
2.2% of total
30+ Nights
16 listings
17.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.2%
- Mid-length stays (4-6 nights) represent 4.3% of listings
- Monthly+ stays (17.2%) suggest a stable extended-stay market
- High market flexibility with 76.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
2.2% of total
Super Strict 30 Days
7 listings
7.6% of total
Flexible
1 listings
1.1% of total
Moderate
16 listings
17.4% of total
Firm
27 listings
29.3% of total
Strict
39 listings
42.4% of total
Key Insights
- Strict is the preferred policy at 42.4% of listings
- Stricter policies (Firm & Strict) dominate at 71.7% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 71.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Sep, averaging 75 days
- Shortest booking windows are in Apr, Feb, Jan, averaging 38 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Pleasure Point
Every property in Pleasure Point comes standard with Heating, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.7%) and United Kingdom (0.5%)
- English is the top language at 72%, followed by Spanish (16.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for San Francisco and Sacramento markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pleasure Point. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
| Ross | 10 | $6,965 | $469.06 | 56% |
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