Airbnb Market Analytics, Statistics and Data in Placerville, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Placerville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Placerville:
How much do Airbnb hosts make on average per month in Placerville?
The short-term rental market in Placerville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,059 per month
- Strong performing properties (top 25%) make $3,533 or more
- Best-in-class properties (top 10%) achieve $6,211+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,174
Revenue Variations by Month
Occupancy Rates Throughout the Year in Placerville
The market in Placerville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Placerville
Daily rates in Placerville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $145 per night
- Strong performing properties (top 25%) secure $217 or more
- Best-in-class properties (top 10%) pull in $390+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Placerville
Peak Season (June, May, November)
- Revenue peaks at $3538.23 per month
- Occupancy rates reach 47.85%
- Daily rates average $215.42
Shoulder Season
- Revenue averages $2914.21 per month
- Occupancy maintains 42.19%
- Daily rates hold at $208.32
Low Season (September, February, January)
- Revenue drops to $2360.63 per month
- Occupancy decreases to 35.97%
- Daily rates adjust to $202.82
Is it still profitable to do Airbnb in Placerville in 2025?
Yes! Placerville demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $2914 and The market's 136 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Placerville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Main Street | The heart of Placerville, known for its charming old town ambiance, historic buildings, and local shops. It's a popular destination for visitors exploring the Gold Rush history of California. | El Dorado County Historical Museum, Gold Bug Park, Placerville Opera House, Local boutiques and galleries, Restaurants with local cuisine |
| Apple Hill | A scenic area just outside of Placerville famous for its apple orchards and wineries. Attracts families and wine enthusiasts looking for a rural getaway with seasonal activities. | Apple orchards, Wineries, Farmers' markets, Hiking trails, Pumpkin patches in the fall |
| Lake Tahoe | A beautiful alpine lake about an hour's drive from Placerville, popular for year-round outdoor activities including skiing, hiking, and water sports. Ideal for vacationers seeking adventure and natural beauty. | Ski resorts, Hiking trails, Beaches, Casinos, Lakefront dining |
| Gold Hill | A quiet, scenic neighborhood with rural charm near historic Gold Rush sites. Great for visitors looking for peace and proximity to nature. | Gold Hill Vineyards, Local hiking trails, Historic Gold Rush sites |
| Shingle Springs | A small community just a short drive from Placerville, known for its proximity to nature and local parks. An appealing location for outdoor enthusiasts. | Cameron Park Lake, Hiking trails, Local wineries |
| Coloma | Famous for the site of the Gold Rush, this historic area attracts visitors interested in California history and river activities. | Coloma Gold Rush Park, American River, Historical exhibits and tours, Rafting and kayaking opportunities |
| Cameron Park | A suburban area with parks and family-friendly amenities. It's convenient for families visiting friends or relatives in the region. | Cameron Park Community Center, Parks and recreational facilities, Dining and shopping options |
| Cedar Grove | A peaceful neighborhood nestled in the Sierra foothills. Ideal for those seeking serenity and access to nature walks and hiking trails. | Nearby hiking trails, Nature parks, Quiet ambiance |
Do you need a license for Airbnb in Placerville?
We recommend checking directly with Placerville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Placerville
Fantastic House with Indoor Pool!
Entire Place • 5 bedrooms
Stunning Mountaintop Resort - Infinity Pool
Entire Place • 5 bedrooms
Private 5 room Bed and Breakfast for your group
Entire Place • 5 bedrooms
Spacious Placerville Escape, 5 Mi to Downtown!
Entire Place • 4 bedrooms
Apple Hill’s Mountain House Retreat
Entire Place • 4 bedrooms
Blue Lead Lodge | outdoor cinema, spa + game room
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Placerville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clara | 3 | $303,463 | 273 | 4.80/5.0 |
| Alison | 8 | $182,127 | 177 | 1.83/5.0 |
| Ross Family Rentals | 5 | $166,763 | 353 | 4.94/5.0 |
| Evolve | 3 | $126,761 | 109 | 4.87/5.0 |
| BookitBnB | 8 | $126,210 | 312 | 4.87/5.0 |
| Ryker | 1 | $123,320 | 11 | 4.36/5.0 |
| Kristina | 3 | $115,643 | 92 | 4.71/5.0 |
| Nelson | 1 | $111,126 | 85 | 4.89/5.0 |
| Hygge | 1 | $85,117 | 178 | 4.94/5.0 |
| Linda | 4 | $84,793 | 81 | 3.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Placerville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86%), with house and boutique & hotels properties comprising 62.5% of inventory
- Strong specialty sector (36.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.7% combined)
Room Capacity Distribution
Analysis of 136 properties in Placerville shows that 1 bedroom properties are most prevalent, making up 43.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 1 bedroom (43.4%)
- Least common: 5+ bedrooms (5.1%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 136 properties in Placerville reveals that 4 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.1% of the market.
Key Insights
- Most common capacity: 4 guests (33.1% of market)
- Least common capacity: 5 guests (1.5% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 58.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 136 properties in Placerville, the most common availability pattern is 271-366 days (44.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.4% of properties).
Key Insights
- Most common availability window: 271-366 days (44.1%)
- Most common booking duration: 91-180 days (32.4%)
- Properties with high availability (180+ days): 77.9%
- Properties with long-term bookings (180+ days): 27.2%
Minimum Stay Distributions
1 Night
40 listings
32.3% of total
2 Nights
47 listings
37.9% of total
3 Nights
5 listings
4% of total
4-6 Nights
10 listings
8.1% of total
7-29 Nights
8 listings
6.5% of total
30+ Nights
14 listings
11.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.2%
- Mid-length stays (4-6 nights) represent 8.1% of listings
- Monthly+ stays (11.3%) suggest a stable extended-stay market
- High market flexibility with 74.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
17 listings
15% of total
Moderate
41 listings
36.3% of total
Firm
16 listings
14.2% of total
Strict
39 listings
34.5% of total
Key Insights
- Moderate is the preferred policy at 36.3% of listings
- The market shows a balanced distribution between guest-friendly (51.3%) and strict (48.7%) policies
- Strong market consensus around Moderate policies
- Firm policies are least common at 14.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Sep, Jun, averaging 64 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 35 days
- Fall shows the longest average booking window at 60 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 60 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Placerville
Below is the distribution of amenities across listings in Placerville:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.4%) and Germany (0.4%)
- English is the top language at 78.9%, followed by Spanish (14.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for San Francisco and Sacramento markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Placerville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Glenbrook | 33 | $9,573 | $836.73 | 42% |
| Wawona | 62 | $7,189 | $515.43 | 48% |
| Yosemite National Park | 230 | $6,428 | $461.99 | 47% |
| Zephyr Cove | 189 | $6,239 | $568.98 | 36% |
| Yosemite West | 27 | $5,737 | $324.23 | 54% |
| Incline Village-Crystal Bay | 163 | $5,690 | $538.47 | 40% |
| Stateline | 30 | $5,426 | $515.55 | 45% |
| Meyers | 192 | $5,417 | $423.92 | 44% |
| Homewood | 134 | $5,273 | $515.95 | 40% |
| Kyburz | 11 | $4,991 | $320.61 | 45% |
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