Airbnb Market Analytics, Statistics and Data in Petaluma, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Petaluma? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Petaluma:
How much do Airbnb hosts make on average per month in Petaluma?
The short-term rental market in Petaluma shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,012 per month
- Strong performing properties (top 25%) make $5,087 or more
- Best-in-class properties (top 10%) achieve $9,162+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,590
Revenue Variations by Month
Occupancy Rates Throughout the Year in Petaluma
The market in Petaluma shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Petaluma
Daily rates in Petaluma vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $184 per night
- Strong performing properties (top 25%) secure $305 or more
- Best-in-class properties (top 10%) pull in $513+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
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Seasonality patterns in Petaluma
Peak Season (May, August, December)
- Revenue peaks at $4894.54 per month
- Occupancy rates reach 56.30%
- Daily rates average $272.41
Shoulder Season
- Revenue averages $4182.10 per month
- Occupancy maintains 48.65%
- Daily rates hold at $265.30
Low Season (March, January, February)
- Revenue drops to $2959.21 per month
- Occupancy decreases to 38.00%
- Daily rates adjust to $256.93
Is it still profitable to do Airbnb in Petaluma in 2025?
Yes! Petaluma demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $4182 and The market's 143 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Petaluma
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Petaluma | The vibrant heart of Petaluma, known for its historic architecture and lively atmosphere. A great spot for visitors who want to explore local shops, restaurants, and cultural events. | Petaluma Historic Riverfront, Petaluma Village Premium Outlets, The Petaluma Arts Center, Weekly Farmers Market, Petaluma Creamery |
| East Petaluma | A suburban area that offers a mix of residential comfort and proximity to nature, making it appealing for families and nature lovers that want easy access to parks and trails. | Shollenberger Park, Petaluma Adobe State Historic Park, Salt Works Park, Petaluma Wildlife Museum |
| West Petaluma | Known for its scenic views and rural charm, West Petaluma offers a countryside feel while still being close to urban amenities. It's ideal for those looking for a quieter stay. | Petaluma River Trail, Marinwood Plaza, Bodega Bay, Local wineries |
| North Petaluma | This area blends residential living with rural landscapes, perfect for guests who enjoy a peaceful environment, along with access to outdoor activities and wineries. | Cinnabar Theater, Local vineyards, Bike Trails, Scenic countryside |
| Petaluma Historic District | Featuring beautifully preserved buildings and rich history, this area attracts guests interested in culture and local history. | Petaluma Museum, Historic Downtown Petaluma, Old Petaluma West, Petaluma's famous Victorian homes |
| Civic Center | Home to governmental buildings and the main civic area, this location attracts visitors for its accessibility to city services and community events. | Petaluma Civic Centre Plaza, Petaluma Library, Petaluma Community Center |
| South Willow | A residential area known for its family-friendly environment and community vibe, appealing to longer-term guests or families with children. | Local parks, Family-friendly eateries, Community events |
| Petaluma Marina | Offers beautiful waterfront views and recreational activities like boating and fishing, ideal for guests who enjoy outdoor activities and scenic spots. | Petaluma Marina Park, Boating and fishing opportunities, Scenic waterfront walks |
Do you need a license for Airbnb in Petaluma?
We recommend checking directly with Petaluma's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Petaluma
Petaluma Ranch Resort-Pool/spa/OD fire & kitchen
Entire Place • 6 bedrooms
Gorgeous Mediterranean Estate Ranch
Entire Place • 4 bedrooms
The Roost - A Private Escape in Downtown Petaluma!
Entire Place • 3 bedrooms
Bespoke Family Paradise | Spa, Fire, Games+Cinema
Entire Place • 4 bedrooms
Updated and Spacious 3BR/2BA Victorian Style Home
Entire Place • 3 bedrooms
Spacious Restored Downtown Craftsman
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Petaluma
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bespoke Travel | 3 | $383,583 | 106 | 4.91/5.0 |
| Lauren | 3 | $311,933 | 212 | 4.98/5.0 |
| Chris | 1 | $200,509 | 44 | 5.00/5.0 |
| Matt & Ginny | 1 | $165,269 | 84 | 4.98/5.0 |
| Frank | 4 | $145,878 | 461 | 4.87/5.0 |
| Parker | 1 | $138,971 | 91 | 4.79/5.0 |
| Scott | 1 | $135,366 | 143 | 4.97/5.0 |
| Katherine | 2 | $129,204 | 4 | 2.50/5.0 |
| M | 7 | $128,900 | 153 | 3.29/5.0 |
| Terence | 1 | $112,298 | 7 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Petaluma
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.2%), with house and boutique & hotels properties comprising 68.6% of inventory
- Strong specialty sector (30.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.7% combined)
Room Capacity Distribution
Analysis of 143 properties in Petaluma shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.1% of all listings.
Key Insights
- Most common: 1 bedroom (39.2%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 60.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 143 properties in Petaluma reveals that 2 guests properties dominate the market, representing 36.4% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 2 guests (36.4% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 143 properties in Petaluma, the most common availability pattern is 181-270 days (36.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.6% of properties).
Key Insights
- Most common availability window: 181-270 days (36.4%)
- Most common booking duration: 91-180 days (33.6%)
- Properties with high availability (180+ days): 65.0%
- Properties with long-term bookings (180+ days): 39.9%
Minimum Stay Distributions
1 Night
28 listings
20.7% of total
2 Nights
55 listings
40.7% of total
3 Nights
21 listings
15.6% of total
4-6 Nights
8 listings
5.9% of total
7-29 Nights
5 listings
3.7% of total
30+ Nights
18 listings
13.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.4%
- Mid-length stays (4-6 nights) represent 5.9% of listings
- Monthly+ stays (13.3%) suggest a stable extended-stay market
- High market flexibility with 77.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.5% of total
Flexible
13 listings
9.8% of total
Moderate
53 listings
39.8% of total
Firm
24 listings
18% of total
Strict
41 listings
30.8% of total
Key Insights
- Moderate is the preferred policy at 39.8% of listings
- The market shows a balanced distribution between guest-friendly (49.6%) and strict (48.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 62 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 40 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Petaluma
Every property in Petaluma comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.6%) and United Kingdom (0.9%)
- English is the top language at 71.4%, followed by Spanish (16.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for San Francisco and Los Angeles markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Petaluma. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
| Marshall | 19 | $7,915 | $521.97 | 52% |
| St. Helena | 43 | $7,459 | $764.62 | 39% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
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