Airbnb Market Analytics, Statistics and Data in Paso Robles, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Paso Robles? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Paso Robles:
How much do Airbnb hosts make on average per month in Paso Robles?
The short-term rental market in Paso Robles shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,947 per month
- Strong performing properties (top 25%) make $6,655 or more
- Best-in-class properties (top 10%) achieve $11,115+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,269
Revenue Variations by Month
Occupancy Rates Throughout the Year in Paso Robles
The market in Paso Robles shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Paso Robles
Daily rates in Paso Robles vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $292 per night
- Strong performing properties (top 25%) secure $438 or more
- Best-in-class properties (top 10%) pull in $739+ per night
- Entry-level properties (bottom 25%) earn around $188
Daily Rate Variations by Month
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Seasonality patterns in Paso Robles
Peak Season (June, July, May)
- Revenue peaks at $7090.63 per month
- Occupancy rates reach 52.65%
- Daily rates average $407.40
Shoulder Season
- Revenue averages $5474.50 per month
- Occupancy maintains 41.84%
- Daily rates hold at $379.07
Low Season (December, February, January)
- Revenue drops to $3582.24 per month
- Occupancy decreases to 30.22%
- Daily rates adjust to $346.59
Is it still profitable to do Airbnb in Paso Robles in 2025?
Yes! Paso Robles demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $5474 and As a mature market with 730 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Paso Robles
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Paso Robles | The heart of Paso Robles, packed with restaurants, shops, and tasting rooms. Ideal for tourists looking for vibrant nightlife and easy access to activities. | Paso Robles City Park, Sensorio, Downtown Wine Tasting Rooms, Paso Robles Inn, The Panderosa |
| Adelaida District | Known for its beautiful vineyards and wineries, the Adelaida District offers a rural and serene environment for wine enthusiasts. | Adelaida Cellars, Vina Robles Vineyards and Winery, Daou Vineyards, Cass Winery, Brecon Estate |
| Templeton | Just across the river from Paso Robles, Templeton boasts charming small-town vibes and access to excellent local wineries. A great place for those seeking a quieter stay. | Templeton Historical Museum, The Templeton Farmer's Market, Local Wineries, Templeton Community Park, Templeton's Historic Downtown |
| Paso Robles Wine Country | A broader area encompassing many of the local wineries. Perfect for travelers looking to explore world-renowned vineyards and wine tasting experiences. | J. Lohr Vineyards, The Farmstead, 6th Street Wineries, Epoch Estate Wines, Kaleidoscope Winery |
| Lake Nacimiento | A beautiful area for outdoor activities including boating and fishing, which attracts families and nature lovers. Offers a unique experience away from the town center. | Nacimiento Lake, Saddle Rock Falls, Lake Nacimiento Campground, Hiking Trails, Water Sports |
| Estrella Warbird Museum | Attracts aviation and history enthusiasts. Staying nearby offers guests unique experiences centered around aviation history and vintage aircraft. | Estrella Warbird Museum, Warbird Airshows, Aviation Exhibits, Historical Aircraft |
| Willow Creek | This scenic area offers guests beautiful landscapes, hiking trails, and a closer connection to nature. Perfect for those looking to relax and explore the great outdoors. | Willow Creek Trail, Cachuma Lake, Nature Walks, Wildlife Spotting |
| Ranchita Canyon | A secluded area known for its vast landscapes and rural charm. Ideal for guests seeking peace and a retreat from the hustle and bustle. | Ranchita Canyon Vineyard, Hiking Trails, Scenic Views, Wildlife |
Do you need a license for Airbnb in Paso Robles?
We recommend checking directly with Paso Robles's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Paso Robles
Amazing 15 Person Villa with Pool/Spa!
Entire Place • 8 bedrooms
Min to Downtown, 7 BR/6 BA Estate-Pool & Hot Tub
Entire Place • 7 bedrooms
Victorian Manor In Paso Robles Wine Country
Entire Place • 12 bedrooms
Luxury Villa w/pool & hot tub - 10 min to downtown
Entire Place • 6 bedrooms
Oaks and Roses Ranch - Pool and Spa Property!
Entire Place • 6 bedrooms
Hilltop Vineyard Estate w/360 Views, Pool & Hot
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Paso Robles
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paso Robles Vacation Rentals® | 94 | $5,087,383 | 3423 | 4.69/5.0 |
| Kathy | 19 | $1,462,139 | 401 | 4.63/5.0 |
| AvantStay Paso Robles | 7 | $1,220,570 | 318 | 4.18/5.0 |
| April | 8 | $890,776 | 1045 | 4.96/5.0 |
| Stephanie | 6 | $843,351 | 342 | 4.15/5.0 |
| Candi | 16 | $746,810 | 1716 | 4.57/5.0 |
| Leila And Tracey | 8 | $611,705 | 1182 | 4.96/5.0 |
| Lisa And Matt | 7 | $605,581 | 641 | 4.99/5.0 |
| Karlie | 12 | $540,932 | 881 | 4.88/5.0 |
| Lisa | 6 | $528,483 | 1522 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Paso Robles
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.9%), with house and outdoor & mobile properties comprising 80.9% of inventory
- Strong specialty sector (17.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.7% combined)
Room Capacity Distribution
Analysis of 730 properties in Paso Robles shows that 3 bedrooms properties are most prevalent, making up 24.1% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 47.7% of all listings.
Key Insights
- Most common: 3 bedrooms (24.1%)
- Least common: 5+ bedrooms (7.1%)
- Market concentration: 47.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 730 properties in Paso Robles reveals that 8+ guests properties dominate the market, representing 27.3% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 49.3% of the market.
Key Insights
- Most common capacity: 8+ guests (27.3% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 49.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 730 properties in Paso Robles, the most common availability pattern is 181-270 days (37.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.5% of properties).
Key Insights
- Most common availability window: 181-270 days (37.7%)
- Most common booking duration: 91-180 days (37.5%)
- Properties with high availability (180+ days): 65.2%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
235 listings
34.9% of total
2 Nights
317 listings
47% of total
3 Nights
29 listings
4.3% of total
7-29 Nights
7 listings
1% of total
30+ Nights
86 listings
12.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (12.8%) suggest a stable extended-stay market
- High market flexibility with 86.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.3% of total
Super Strict 60 Days
5 listings
0.7% of total
Super Strict 30 Days
11 listings
1.6% of total
Refundable
1 listings
0.1% of total
Flexible
69 listings
10.1% of total
Moderate
186 listings
27.2% of total
Firm
174 listings
25.4% of total
Strict
237 listings
34.6% of total
Key Insights
- Strict is the preferred policy at 34.6% of listings
- The market shows a balanced distribution between guest-friendly (37.3%) and strict (60.0%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Oct, averaging 71 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 42 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Paso Robles
Below is the distribution of amenities across listings in Paso Robles:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.7%) and United Kingdom (0.6%)
- English is the top language at 75.4%, followed by Spanish (16.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Los Angeles and San Francisco markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Paso Robles. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Los Olivos | 24 | $9,227 | $687.47 | 50% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Santa Ynez | 95 | $7,898 | $539.36 | 48% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Marina | 58 | $6,665 | $379.64 | 53% |
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