Airbnb Market Analytics, Statistics and Data in Pasadena, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pasadena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pasadena:
How much do Airbnb hosts make on average per month in Pasadena?
The short-term rental market in Pasadena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,177 per month
- Strong performing properties (top 25%) make $5,061 or more
- Best-in-class properties (top 10%) achieve $7,497+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,825
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pasadena
The market in Pasadena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pasadena
Daily rates in Pasadena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $246 or more
- Best-in-class properties (top 10%) pull in $374+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Pasadena
Peak Season (July, June, May)
- Revenue peaks at $4355.33 per month
- Occupancy rates reach 63.82%
- Daily rates average $223.95
Shoulder Season
- Revenue averages $3849.19 per month
- Occupancy maintains 55.42%
- Daily rates hold at $214.43
Low Season (February, January, September)
- Revenue drops to $3266.11 per month
- Occupancy decreases to 51.20%
- Daily rates adjust to $202.92
Is it still profitable to do Airbnb in Pasadena in 2025?
Yes! Pasadena demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 55% and strong monthly revenue averaging $3849 and As a mature market with 562 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pasadena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Pasadena | Historic district featuring vibrant shops, restaurants, and entertainment venues. A prime location for visitors looking for city life with a charming atmosphere. | Pasadena Playhouse, Old Town Mall, Norton Simon Museum, Pasadena Farmers Market, The Colorado Street Bridge, Vroman's Bookstore |
| South Pasadena | Charming residential area known for its quaint architecture and local boutiques. Offers a more relaxed vibe yet proximity to downtown Pasadena amenities. | South Pasadena Farmers Market, Signal Hill Park, Catherine's Court, Eagle Rock, South Pasadena Historic District |
| Pasadena Civic Center | Cultural heart of Pasadena with stunning architectural landmarks and easy access to public transportation. Ideal for guests interested in arts and city events. | Pasadena City Hall, The Pasadena Museum of California Art, The Armenian Genocide Memorial, The Auditorium, Norton Simon Museum |
| Pasadena Rose Bowl | Famous for its annual Rose Bowl event and surrounding park space. Attracts sports enthusiasts and those attending events. | Rose Bowl Stadium, Rose Bowl Flea Market, Brookside Park, Armory Center for the Arts, Golf Course |
| Caltech | Home to the prestigious California Institute of Technology, this area attracts both academics and visitors to its esteemed programs and events. | Caltech Campus, Einstein's Garden, Pasadena Museum of History, The California Science Center |
| Hastings Ranch | Quiet suburban neighborhood with family-friendly amenities. Ideal for travelers seeking a peaceful, residential experience with parks and dining options. | Hastings Ranch Plaza, Los Angeles Arboretum, Sierra Madre, Hastings Ranch Park |
| East Pasadena | Commuter-friendly area with a mix of residential and commercial establishments, convenient for guests visiting nearby areas. | Pasadena City College, East Washington Village, The Shops at Santa Anita, Santa Anita Park |
| Sierra Madre | Picturesque small town known for its scenic views and charming main street. Attracts visitors looking for a quiet retreat close to Pasadena. | Sierra Madre Playhouse, Mount Wilson Trail, Sierra Madre Historical Society, Sierra Madre Community Theater |
Do you need a license for Airbnb in Pasadena?
We recommend checking directly with Pasadena's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (28% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pasadena
Stunning Mansion 5min walk to Rose Bowl
Entire Place • 5 bedrooms
Charming Pasadena Home! - Location!
Entire Place • 5 bedrooms
ROSE BOWL CASA
Entire Place • 4 bedrooms
100 Yr Old English Cottage w/1 Bdrm Guest Cottage
Entire Place • 6 bedrooms
Cozy 5-Bedroom Craftsman By Old Town Pasadena/DTLA
Entire Place • 5 bedrooms
Stylish Home w/ Swim Spa Near Old Town & Rose Bowl
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Pasadena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jacky | 8 | $540,062 | 521 | 4.82/5.0 |
| David | 8 | $417,340 | 143 | 4.68/5.0 |
| Alexa | 11 | $399,510 | 474 | 4.05/5.0 |
| Amy | 7 | $374,841 | 293 | 4.90/5.0 |
| Mimy | 1 | $362,333 | 9 | 4.44/5.0 |
| Charles | 3 | $316,408 | 218 | 4.92/5.0 |
| Fenix | 12 | $306,259 | 138 | 4.25/5.0 |
| Warren | 5 | $283,809 | 172 | 4.86/5.0 |
| Michael | 18 | $264,867 | 512 | 4.06/5.0 |
| Jia | 5 | $261,079 | 173 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pasadena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.5%), with house and apartment & condo properties comprising 84.1% of inventory
Room Capacity Distribution
Analysis of 562 properties in Pasadena shows that 1 bedroom properties are most prevalent, making up 32.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.5% of all listings.
Key Insights
- Most common: 1 bedroom (32.7%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 57.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 562 properties in Pasadena reveals that 4 guests properties dominate the market, representing 19.9% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 39.7% of the market.
Key Insights
- Most common capacity: 4 guests (19.9% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 39.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 562 properties in Pasadena, the most common availability pattern is 271-366 days (29.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (29.4%)
- Most common booking duration: 181-270 days (29.4%)
- Properties with high availability (180+ days): 50.2%
- Properties with long-term bookings (180+ days): 50.9%
Minimum Stay Distributions
1 Night
134 listings
26.4% of total
2 Nights
122 listings
24% of total
3 Nights
64 listings
12.6% of total
4-6 Nights
43 listings
8.5% of total
7-29 Nights
42 listings
8.3% of total
30+ Nights
103 listings
20.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.4%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (20.3%) suggest a stable extended-stay market
- High market flexibility with 63.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Estricta
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
66 listings
13.7% of total
Moderate
133 listings
27.6% of total
Firm
122 listings
25.3% of total
Strict
159 listings
33% of total
Key Insights
- Strict is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (41.3%) and strict (58.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 52 days
- Shortest booking windows are in Aug, Sep, Jan, averaging 36 days
- Summer shows the longest average booking window at 47 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Pasadena
Every property in Pasadena comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.2%) and China (2.1%)
- English is the top language at 67.3%, followed by Spanish (16.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Los Angeles and New York markets
- Develop localized content for Canada and China
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pasadena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
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