Pacifica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Pacifica in 2025? Explore comprehensive Airbnb analytics for Pacifica, California, United States to uncover income potential. This 2025 STR market report for Pacifica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 172 active listings.
Whether you're considering an Airbnb investment in Pacifica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pacifica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pacifica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pacifica (2025)
Understanding the monthly revenue variations for Airbnb listings in Pacifica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pacifica is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pacifica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,091+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,808 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,933 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,198, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pacifica
Pacifica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pacifica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pacifica:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 65%.
- Entry-level properties (Bottom 25%) average 45% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pacifica
Average Daily Rate (ADR) Airbnb Trends in Pacifica (2025)
Effective short term rental pricing strategy in Pacifica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pacifica typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $676+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $416 or more.
- Typical properties (Median) charge around $254 per night.
- Entry-level properties (Bottom 25%) earn around $156 per night.
Average Daily Rate (ADR) Trend by Month in Pacifica
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Airbnb Seasonality Analysis & Trends in Pacifica (2025)
Peak Season (July, June, May)
- Revenue averages $8,677 per month
- Occupancy rates average 65.4%
- Daily rates average $329
Shoulder Season
- Revenue averages $7,131 per month
- Occupancy maintains around 59.6%
- Daily rates hold near $334
Low Season (January, February, October)
- Revenue drops to average $5,814 per month
- Occupancy decreases to average 56.1%
- Daily rates adjust to average $322
Seasonality Insights for Pacifica
- The Airbnb seasonality in Pacifica shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pacifica's highest earning potential, with monthly revenues capable of climbing to $9,238, occupancy reaching a high of 72.3%, and ADRs peaking at $372.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,270, occupancy could drop to 55.3%, and ADRs may adjust down to $296.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pacifica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pacifica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pacifica (2025)
Exploring the top neighborhoods for short-term rentals in Pacifica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pacific Coast Highway | Scenic route that offers breathtaking views of the Pacific Ocean. Ideal for travelers looking for natural beauty and coastal experiences. | Pacifica State Beach, Mori Point, Pacifica Pier, Devil's Slide Trail, Fitzgerald Marine Reserve |
| Sharp Park | A quaint area known for its family-friendly atmosphere. Close to the beach and offers local amenities, making it appealing for families and vacationers. | Sharp Park Beach, Pacifica Skatepark, Pacifica Municipal Golf Course, Lindamar Beach, Rockaway Beach |
| Linda Mar | A popular spot for surfers and nature lovers with a laid-back vibe. Perfect for those interested in water sports and outdoor activities. | Linda Mar Beach, Pacifica State Beach, Mori Point Nature Trail, Surfing Spots, Camping Areas |
| Vallemar | A quiet residential neighborhood close to the beach, suitable for guests looking for a peaceful and relaxing retreat. | Vallemar Park, Close proximity to Pacifica Beaches, Local dining options, Nature trails nearby, Scenic views |
| Fairmont | A hillside neighborhood offering stunning views of the ocean and city. Great for travelers looking for a secluded getaway with proximity to nature. | Fairmont Park, Scenic viewpoints, Hiking trails, Nature reserves, Local wildlife |
| Crespi | A residential area with a welcoming community feel, suitable for short-term stays while providing easy access to local attractions. | Crespi Park, Nearby shops and cafes, Beach access, Scenic walks, Community events |
| Rockaway Beach | A vibrant area packed with restaurants, shops, and beach activities. Attracts tourists for its sandy beaches and lively beachfront atmosphere. | Rockaway Beach, Pacifica's Best Coastal Restaurants, Ocean view walks, Surfing spots, Beachfront activities |
| Brisbane | Adjacent to Pacifica, offering a unique blend of nature and city life. Attractive for those wanting to experience both suburban tranquility and urban accessibility. | Brisbane Lagoon, Hiking trails, Nearby parks, Community events, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Pacifica (2025)
While Pacifica, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pacifica to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pacifica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pacificabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern 8 BR Duplex (2 units) w/ Ocean Views!
Entire Place • 8 bedrooms
Book Your Dream Oceanview Getaway Spa + Sanctuary
Entire Place • 4 bedrooms
Spellbinding 5 BR Ocean View Pool Table Remodeled!
Entire Place • 5 bedrooms
@ Marbella Lane - Oceanfront w/unobstructed views!
Entire Place • 3 bedrooms
Oceanfront Home in Pacifica
Entire Place • 3 bedrooms
Swimming Pool Home Hot Tub Views 5 Star Host!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pacifica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pacifica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 13 | $2,388,264 | 1682 | 4.88/5.0 |
| Marbella | 13 | $1,691,478 | 1287 | 4.76/5.0 |
| Carlos,Marlene,Michael,Sierra | 9 | $850,146 | 1767 | 4.93/5.0 |
| Arlene | 8 | $690,024 | 1497 | 4.94/5.0 |
| George (Luxyom LLC) | 4 | $290,350 | 543 | 4.94/5.0 |
| Anna And Alex | 3 | $279,471 | 434 | 4.97/5.0 |
| Sharon | 2 | $274,486 | 277 | 4.82/5.0 |
| Alan | 1 | $272,143 | 60 | 5.00/5.0 |
| Lance | 2 | $270,523 | 172 | 4.95/5.0 |
| Stella | 2 | $255,457 | 240 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pacifica.
Dive Deeper: Advanced Pacifica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pacifica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPacifica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pacifica
- The Pacifica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 172 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pacifica, House properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 65.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Pacifica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pacifica
- The dominant room capacity in Pacifica is 1 bedroom listings, making up 23.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.8% of the active Airbnb listings in Pacifica, indicating a high concentration in these sizes.
- A significant 46.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pacifica.
Pacifica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pacifica
- The most common guest capacity trend in Pacifica vacation rentals is listings accommodating 8+ guests (33.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Pacifica STR market, accounting for 53.5% of listings.
- 54.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pacifica.
- On average, properties in Pacifica are equipped to host 5.3 guests.
Pacifica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pacifica
- The most common availability pattern in Pacifica falls within the 91-180 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 39.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Pacifica (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 61.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pacifica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
26.8% of total
2 Nights
62 listings
39.5% of total
3 Nights
18 listings
11.5% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
4 listings
2.5% of total
30+ Nights
29 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Pacifica is 2 Nights, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.3%) of the Pacifica Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Pacifica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.5% of Pacifica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pacifica.
Pacifica Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
10.4% of total
Moderate
28 listings
18.2% of total
Firm
61 listings
39.6% of total
Strict
49 listings
31.8% of total
Cancellation Policy Insights for Pacifica
- The prevailing Airbnb cancellation policy trend in Pacifica is Firm, used by 39.6% of listings.
- A majority (71.4%) of hosts in Pacifica utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.6% market standard in Pacifica.
- With 31.8% using Strict terms, this is a viable option in Pacifica, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pacifica.
Pacifica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pacifica
- The overall average booking lead time for vacation rentals in Pacifica is 38 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Pacifica.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Pacifica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pacifica (2025)
Amenity Prevalence
Amenity Insights for Pacifica
- Essential amenities in Pacifica that guests expect include: Smoke alarm, Wifi, TV, Carbon monoxide alarm, Heating, Essentials, Hot water, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pacifica: Smoke alarm, Wifi, TV, Carbon monoxide alarm, Heating, Essentials, Hot water, Shampoo.
- Prioritize adding missing essentials: TV, Carbon monoxide alarm, Heating, Essentials, Hot water, Shampoo.
- Consider adding popular differentiators like Hangers or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pacifica to stay competitive.
Pacifica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pacifica
- The typical guest profile for Airbnb in Pacifica consists of primarily domestic travelers (89%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.1% of guests.
- Key international markets include United States (89.1%) and Canada (1.9%).
- Top languages spoken are English (64.8%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Sacramento.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pacifica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |