Airbnb Market Analytics, Statistics and Data in Pacifica, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pacifica? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pacifica:
How much do Airbnb hosts make on average per month in Pacifica?
The short-term rental market in Pacifica shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $6,042 per month
- Strong performing properties (top 25%) make $9,988 or more
- Best-in-class properties (top 10%) achieve $14,765+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,237
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pacifica
The market in Pacifica shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 65% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 46%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pacifica
Daily rates in Pacifica vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $264 per night
- Strong performing properties (top 25%) secure $420 or more
- Best-in-class properties (top 10%) pull in $672+ per night
- Entry-level properties (bottom 25%) earn around $159
Daily Rate Variations by Month
Get Live Pacifica Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Pacifica
Peak Season (July, August, June)
- Revenue peaks at $9085.14 per month
- Occupancy rates reach 72.70%
- Daily rates average $368.79
Shoulder Season
- Revenue averages $7373.21 per month
- Occupancy maintains 60.64%
- Daily rates hold at $330.88
Low Season (April, February, January)
- Revenue drops to $5856.11 per month
- Occupancy decreases to 49.24%
- Daily rates adjust to $284.05
Is it still profitable to do Airbnb in Pacifica in 2025?
Yes! Pacifica demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 61% and strong monthly revenue averaging $7373 and The market's 175 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pacifica
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pacifica Beach | Beautiful coastal area known for its scenic beaches and stunning views of the Pacific Ocean. Popular among tourists seeking relaxation and outdoor activities like surfing and hiking. | Pacifica State Beach, Sharp Park Beach, Mori Point, Pacificas Pier, Sweeney Ridge Trail |
| Rockaway Beach | A charming beachfront area perfect for families and beachgoers. Offers a range of amenities, restaurants, and easy access to the beach. | Rockaway Beach, Pacifica Factory Outlet Center, Rockaway Beach Market, Sea Trek Adventure Kayaking, Esplanade |
| Fairmont Hills | A residential area with panoramic views of the ocean and easy access to parks and hiking trails. Great for tourists looking for a quieter stay close to nature. | Fairmont View Park, San Bruno Mountain State Park, Mori Point, Pacifica Skate Park |
| Linda Mar | Known for its family-friendly atmosphere and beautiful beach. Ideal for surfing and outdoor activities, making it a great choice for active travelers. | Linda Mar State Beach, Pacific Ocean beach walks, Hiking at Pedro Point, Restaurants along Linda Mar Beach |
| Pacific Manor | A peaceful community located close to the beach and outdoor activities, suitable for those looking for a quiet getaway. | Pacific Manor Park, Nearby beaches, Local cafes and shops |
| Daly City Border | Close to Pacifica and easy access to nearby city amenities, great for guests looking to explore both cities. | Nearby shopping centers, Access to public parks, Close proximity to San Francisco |
| Hiking Trails | Various trails and natural parks offer stunning views and outdoor activities, popular among eco-tourists and nature lovers. | Sweeney Ridge Trails, Mori Point Trails, Pacifica’s hiking trails |
| Downtown Pacifica | The heart of the community with local shops, restaurants, and cultural events. Ideal for guests looking to immerse themselves in local life. | Local boutiques, Restaurants and cafes, Cultural events and activities |
Do you need a license for Airbnb in Pacifica?
We recommend checking directly with Pacifica's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pacifica
Modern 8 BR Duplex (2 units) w/ Ocean Views!
Entire Place • 8 bedrooms
Book Your Dream Oceanview Getaway Spa + Sanctuary
Entire Place • 4 bedrooms
Spellbinding 5 BR Ocean View Pool Table Remodeled!
Entire Place • 5 bedrooms
Oceanfront Home in Pacifica
Entire Place • 3 bedrooms
Modern Pacifica Ocean-View Gem with Pool Table
Entire Place • 4 bedrooms
@ Marbella Lane - Oceanfront w/unobstructed views!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Pacifica
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 13 | $2,465,471 | 1682 | 4.88/5.0 |
| Marbella | 13 | $1,676,380 | 1287 | 4.76/5.0 |
| Carlos,Marlene,Michael,Sierra | 10 | $908,097 | 1770 | 4.84/5.0 |
| Arlene | 8 | $702,623 | 1497 | 4.94/5.0 |
| Stella | 3 | $328,942 | 304 | 4.85/5.0 |
| Lance | 2 | $318,168 | 172 | 4.95/5.0 |
| Anna And Alex | 3 | $299,595 | 434 | 4.97/5.0 |
| Alan | 1 | $298,886 | 60 | 5.00/5.0 |
| Sharon | 2 | $295,610 | 277 | 4.82/5.0 |
| George (Luxyom LLC) | 4 | $281,530 | 543 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pacifica
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with house and apartment & condo properties comprising 87.4% of inventory
- Untapped potential in boutique & hotels segments (3.4% combined)
Room Capacity Distribution
Analysis of 175 properties in Pacifica shows that 1 bedroom properties are most prevalent, making up 21.7% of the market. The market tends to favor larger properties, with 1 bedroom and 2 bedrooms together representing 42.9% of all listings.
Key Insights
- Most common: 1 bedroom (21.7%)
- Least common: 5+ bedrooms (12%)
- Market concentration: 42.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 175 properties in Pacifica reveals that 8+ guests properties dominate the market, representing 34.3% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 8+ guests (34.3% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 175 properties in Pacifica, the most common availability pattern is 91-180 days (37.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.6% of properties).
Key Insights
- Most common availability window: 91-180 days (37.7%)
- Most common booking duration: 181-270 days (36.6%)
- Properties with high availability (180+ days): 35.4%
- Properties with long-term bookings (180+ days): 65.1%
Minimum Stay Distributions
1 Night
42 listings
27.6% of total
2 Nights
68 listings
44.7% of total
3 Nights
23 listings
15.1% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
16 listings
10.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.3%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (10.5%) suggest a stable extended-stay market
- High market flexibility with 87.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
16 listings
10.4% of total
Moderate
27 listings
17.5% of total
Firm
61 listings
39.6% of total
Strict
50 listings
32.5% of total
Key Insights
- Firm is the preferred policy at 39.6% of listings
- Stricter policies (Firm & Strict) dominate at 72.1% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 10.4% of listings
Recommendations
- The market supports stricter policies, with 72.1% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Nov, Jul, averaging 50 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 35 days
- Summer shows the longest average booking window at 49 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Pacifica
Every property in Pacifica comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.2%) and United Kingdom (1.5%)
- English is the top language at 73.4%, followed by Spanish (15.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for San Francisco and Sacramento markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pacifica. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights