Airbnb Market Analytics, Statistics and Data in Pacific Grove, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pacific Grove? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pacific Grove:
How much do Airbnb hosts make on average per month in Pacific Grove?
The short-term rental market in Pacific Grove shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,272 per month
- Strong performing properties (top 25%) make $9,085 or more
- Best-in-class properties (top 10%) achieve $15,165+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,648
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pacific Grove
The market in Pacific Grove shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pacific Grove
Daily rates in Pacific Grove vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $296 per night
- Strong performing properties (top 25%) secure $504 or more
- Best-in-class properties (top 10%) pull in $692+ per night
- Entry-level properties (bottom 25%) earn around $198
Daily Rate Variations by Month
Get Live Pacific Grove Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Pacific Grove
Peak Season (August, July, June)
- Revenue peaks at $9638.14 per month
- Occupancy rates reach 62.02%
- Daily rates average $406.31
Shoulder Season
- Revenue averages $6876.15 per month
- Occupancy maintains 48.56%
- Daily rates hold at $367.69
Low Season (December, February, January)
- Revenue drops to $5015.83 per month
- Occupancy decreases to 38.44%
- Daily rates adjust to $332.56
Is it still profitable to do Airbnb in Pacific Grove in 2025?
Yes! Pacific Grove demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $6876 and The market's 195 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pacific Grove
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Asilomar | A serene coastal area known for its natural beauty and proximity to the beach. Great for those looking for outdoor activities and a peaceful retreat. | Asilomar State Beach, Point Lobos State Natural Reserve, Monterey Bay Aquarium, 17-Mile Drive, Pacific Grove Golf Links |
| Cannery Row | A historical waterfront district known for its shopping, dining, and marine life experiences. It attracts tourists seeking leisure and entertainment with ocean views. | Monterey Bay Aquarium, Cannery Row shops, Historic Cannery Row, Eateries and cafes, Coastal trail |
| Lovers Point Park | A popular park with stunning ocean views, ideal for picnics and outdoor activities. Attracts families and couples looking for a romantic spot. | Lovers Point Beach, Kayaking, Picnic areas, Walking trails, Scenic views of the bay |
| Downtown Pacific Grove | The charming downtown area filled with local shops and restaurants, providing a cozy feel for tourists looking to explore the local culture. | Pacific Grove Museum of Natural History, Local shops and boutiques, Restaurants and cafes, Pacific Grove's annual Butterfly Parade, Historic architecture |
| Pacific Grove Ocean Trail | A scenic walking and biking trail along the coast, perfect for those who enjoy nature and photography. Ideal for outdoor enthusiasts. | Ocean views, Wildlife sightings, Picnic spots, Biking and walking trails, Access to beaches |
| Point Pinos Lighthouse | The oldest continuously operating lighthouse on the West Coast, offering historical insights and picturesque views of the ocean. | Point Pinos Lighthouse, Historical tours, Scenic vistas, Nearby beaches, Nature trails |
| Monarch Butterfly Sanctuary | A unique natural habitat attracting visitors during the butterfly migration season. Great for nature lovers and families. | Monarch Butterfly migration, Nature trails, Educational programs, Family-friendly activities, Photography opportunities |
| Chautauqua Hall | A historic venue that hosts community events, classes, and cultural activities. Attracts those interested in local arts and culture events. | Cultural events, Art exhibits, Community classes, Historic significance, Local meeting hub |
Do you need a license for Airbnb in Pacific Grove?
We recommend checking directly with Pacific Grove's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pacific Grove
3917 Casa Blanca - Updated Bungalow with Bonus Roo
Entire Place • 2 bedrooms
Coastal Oaks Craftsman
Entire Place • 3 bedrooms
PG House: Modern Ocean Bungalow Amazing Location
Entire Place • 2 bedrooms
3813 Point Break - Nightly Rental - Just Steps to
Entire Place • 3 bedrooms
Jewell Cottage 2 Bedroom Suite - Seven Gables Inn
Entire Place • 2 bedrooms
Spectacular Award Winning Ocean Front 2 Bed 2 Bath
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pacific Grove
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sanctuary Vacation Rentals | 18 | $2,029,560 | 620 | 4.03/5.0 |
| Seven Gables | 25 | $1,815,538 | 1098 | 4.89/5.0 |
| Kyle | 7 | $701,226 | 87 | 4.16/5.0 |
| Pacific | 11 | $528,218 | 2518 | 4.65/5.0 |
| Michelle | 10 | $444,087 | 33 | 1.98/5.0 |
| April | 6 | $417,619 | 388 | 4.77/5.0 |
| Jennifer | 1 | $278,480 | 20 | 5.00/5.0 |
| Mimi | 1 | $235,295 | 43 | 4.98/5.0 |
| Rhonda | 2 | $223,324 | 504 | 4.88/5.0 |
| Jane | 1 | $214,741 | 311 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pacific Grove
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.3%), with house and boutique & hotels properties comprising 88.7% of inventory
- Strong specialty sector (27.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.6% combined)
Room Capacity Distribution
Analysis of 195 properties in Pacific Grove shows that 1 bedroom properties are most prevalent, making up 37.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.2% of all listings.
Key Insights
- Most common: 1 bedroom (37.9%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 66.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 195 properties in Pacific Grove reveals that 2 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 6 guests make up 47.7% of the market.
Key Insights
- Most common capacity: 2 guests (29.7% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 47.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 195 properties in Pacific Grove, the most common availability pattern is 271-366 days (34.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (34.9%)
- Most common booking duration: 91-180 days (35.4%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 31.8%
Minimum Stay Distributions
1 Night
62 listings
34.3% of total
2 Nights
23 listings
12.7% of total
3 Nights
16 listings
8.8% of total
4-6 Nights
4 listings
2.2% of total
7-29 Nights
9 listings
5% of total
30+ Nights
67 listings
37% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.0%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (37%) suggest a stable extended-stay market
- High market flexibility with 55.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
16 listings
9.1% of total
Flexible
18 listings
10.3% of total
Moderate
46 listings
26.3% of total
Firm
17 listings
9.7% of total
Strict
78 listings
44.6% of total
Key Insights
- Strict is the preferred policy at 44.6% of listings
- The market shows a balanced distribution between guest-friendly (36.6%) and strict (54.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 9.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 77 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 48 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Pacific Grove
Every property in Pacific Grove comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.8%) and United Kingdom (1.5%)
- English is the top language at 75.8%, followed by Spanish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for San Francisco and Los Angeles markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pacific Grove. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
| Ross | 10 | $6,965 | $469.06 | 56% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights