Airbnb Market Analytics, Statistics and Data in Ojai, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ojai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ojai:
How much do Airbnb hosts make on average per month in Ojai?
The short-term rental market in Ojai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,485 per month
- Strong performing properties (top 25%) make $8,574 or more
- Best-in-class properties (top 10%) achieve $14,954+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,277
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ojai
The market in Ojai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ojai
Daily rates in Ojai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $242 per night
- Strong performing properties (top 25%) secure $471 or more
- Best-in-class properties (top 10%) pull in $881+ per night
- Entry-level properties (bottom 25%) earn around $153
Daily Rate Variations by Month
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Seasonality patterns in Ojai
Peak Season (June, May, August)
- Revenue peaks at $8657.23 per month
- Occupancy rates reach 52.32%
- Daily rates average $458.29
Shoulder Season
- Revenue averages $7084.86 per month
- Occupancy maintains 45.59%
- Daily rates hold at $419.56
Low Season (December, September, January)
- Revenue drops to $5643.42 per month
- Occupancy decreases to 39.55%
- Daily rates adjust to $390.70
Is it still profitable to do Airbnb in Ojai in 2025?
Yes! Ojai demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $7085 and The market's 153 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ojai
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Ojai | The heart of Ojai, filled with charming shops, local eateries, and a strong sense of community. Ideal for visitors looking for a quaint and picturesque stay. | Ojai Arcade, Libbey Park, Ojai Valley Museum, local boutiques, Ojai Farmers Market |
| Ojai Valley | A serene location surrounded by picturesque landscapes offering outdoor activities such as hiking and biking. Attracts travelers looking for nature and relaxation. | Los Padres National Forest, Meditation Mount, Ojai Meadows Preserve, Lake Casitas, Golf courses |
| Nordhoff | Known for its stunning mountain views and luxury rentals. Popular with those seeking a more upscale and peaceful retreat away from the downtown hustle. | BofA Ranch, local vineyards, scenic trails, Ojai Olive Oil Company |
| Upper Ojai | A quiet, upscale area perfect for those wanting privacy and breathtaking views, great for couples and families. | Ojai Valley Inn, Ojai Golf Course, hiking trails, natural hot springs, vineyards |
| East Ojai | Known for its spacious properties and rural charm. Ideal for families or groups looking to escape into nature without going too far from town. | local farms, Ojai Create, art galleries, trailheads |
| West Ojai | Features a mix of rustic charm and modern vacation homes, making it appealing to a diverse range of visitors. | local wineries, scenic views, Ojai Valley trail, Ojai Shakespeare Festival |
| The Village | Offers a mix of trendy spots and historical elements. Great for those wanting to be in the center of Ojai's culture and gastronomy. | The Ojai Playhouse, Ojai Valley Inn, art galleries, cafes and restaurants |
| Meiners Oaks | A charming community on the outskirts of Ojai, offering a more local experience with easy access to the Ojai vibe. | local parks, nature trails, art studios, community events |
Do you need a license for Airbnb in Ojai?
We recommend checking directly with Ojai's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ojai
Ojai Valley Luxury - CASA GORO TOPA
Entire Place • 8 bedrooms
Ojai Valley - Pool and Pickle Ball
Entire Place • 3 bedrooms
Serene Ojai Ranch: Rustic Luxury Farmhouse Retreat
Entire Place • 7 bedrooms
Modern Luxury Farmhouse on 10 acres & Yoga Room -
Entire Place • 6 bedrooms
Ojai Valley Villa Retreat & Spa
Entire Place • 3 bedrooms
Casa A'way Stunning Ojai Bungalow w/ pool & sunset
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ojai
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 9 | $706,976 | 113 | 2.76/5.0 |
| Lisa | 1 | $507,268 | 41 | 4.98/5.0 |
| Rikka | 4 | $471,080 | 128 | 4.93/5.0 |
| Adam | 1 | $401,363 | 8 | 5.00/5.0 |
| Xclusive Management | 1 | $393,897 | 46 | 4.98/5.0 |
| Kam | 1 | $391,223 | 25 | 4.96/5.0 |
| Walter | 2 | $273,731 | 18 | 5.00/5.0 |
| Catie | 2 | $260,305 | 112 | 4.96/5.0 |
| Darhooneh | 7 | $248,909 | 107 | 4.75/5.0 |
| Carol And Aubrey | 2 | $203,933 | 636 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ojai
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.8%), with house and boutique & hotels properties comprising 82.3% of inventory
- Strong specialty sector (28.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 153 properties in Ojai shows that 1 bedroom properties are most prevalent, making up 41.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.4% of all listings.
Key Insights
- Most common: 1 bedroom (41.2%)
- Least common: 5+ bedrooms (6.5%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 153 properties in Ojai reveals that 2 guests properties dominate the market, representing 23.5% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.1% of the market.
Key Insights
- Most common capacity: 2 guests (23.5% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 45.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 153 properties in Ojai, the most common availability pattern is 271-366 days (40.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (40.5%)
- Most common booking duration: 181-270 days (28.1%)
- Properties with high availability (180+ days): 66.7%
- Properties with long-term bookings (180+ days): 35.9%
Minimum Stay Distributions
1 Night
21 listings
16.3% of total
2 Nights
21 listings
16.3% of total
3 Nights
13 listings
10.1% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
13 listings
10.1% of total
30+ Nights
60 listings
46.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 32.6%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (46.5%) suggest a stable extended-stay market
- High market flexibility with 42.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
2.5% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
18 listings
15.3% of total
Moderate
30 listings
25.4% of total
Firm
21 listings
17.8% of total
Strict
45 listings
38.1% of total
Key Insights
- Strict is the preferred policy at 38.1% of listings
- The market shows a balanced distribution between guest-friendly (40.7%) and strict (55.9%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 73 days
- Shortest booking windows are in Dec, Aug, Jan, averaging 49 days
- Spring shows the longest average booking window at 70 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Ojai
Every property in Ojai comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and DC (0.6%)
- English is the top language at 69.7%, followed by Spanish (15.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Los Angeles and San Francisco markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ojai. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Los Olivos | 24 | $9,227 | $687.47 | 50% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Santa Ynez | 95 | $7,898 | $539.36 | 48% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Avila Beach | 90 | $6,519 | $551.91 | 42% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
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