Occidental Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Occidental in 2025? Explore comprehensive Airbnb analytics for Occidental, California, United States to uncover income potential. This 2025 STR market report for Occidental, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Occidental, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Occidental Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Occidental Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Occidental (2025)
Understanding the monthly revenue variations for Airbnb listings in Occidental is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Occidental is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Occidental across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,471+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,742 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,273 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,085, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Occidental
Occidental Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Occidental STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Occidental:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Occidental
Average Daily Rate (ADR) Airbnb Trends in Occidental (2025)
Effective short term rental pricing strategy in Occidental involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Occidental typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $914+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $624 or more.
- Typical properties (Median) charge around $324 per night.
- Entry-level properties (Bottom 25%) earn around $217 per night.
Average Daily Rate (ADR) Trend by Month in Occidental
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Airbnb Seasonality Analysis & Trends in Occidental (2025)
Peak Season (July, August, May)
- Revenue averages $8,425 per month
- Occupancy rates average 61.4%
- Daily rates average $455
Shoulder Season
- Revenue averages $6,770 per month
- Occupancy maintains around 54.6%
- Daily rates hold near $454
Low Season (January, February, October)
- Revenue drops to average $5,462 per month
- Occupancy decreases to average 52.6%
- Daily rates adjust to average $444
Seasonality Insights for Occidental
- The Airbnb seasonality in Occidental shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Occidental's highest earning potential, with monthly revenues capable of climbing to $9,378, occupancy reaching a high of 65.1%, and ADRs peaking at $466.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,135, occupancy could drop to 50.5%, and ADRs may adjust down to $441.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Occidental.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Occidental seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Occidental (2025)
Exploring the top neighborhoods for short-term rentals in Occidental? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Occidental Village | Charming small town with a rustic feel, attracting visitors who wish to experience the beauty of Sonoma County's redwoods. Ideal for those seeking a peaceful retreat and connection with nature. | Occidental Arts and Ecology Center, Sonoma County Regional Parks, Iron Horse Vineyards, Occidental Community Center, Marin Coast Trail |
| Bodega Bay | Picturesque coastal town known for its stunning views and maritime activities. Popular with tourists for beach access and seafood dining, making it an ideal spot for vacation rentals. | Bodega Head, Doran Beach, Bodega Bay Marine Laboratory, Sonoma Coast State Park, Tyler Florence135 Kitchen |
| Forestville | A quaint town surrounded by vineyards and wineries, perfect for visitors looking to explore wine country. It offers a mellow atmosphere and outdoor activities, appealing to wine enthusiasts. | Russian River, Forestville River Theatre, Leslie E. Roberts Forestville Community Center, Château St. Jean Winery, Iron Horse Vineyards |
| Sebastopol | Vibrant town known for its organic farms, art scene, and cultural events. Attracts a diverse crowd looking for a mix of nature, art, and delicious local cuisine. | Ragle Ranch Regional Park, Sebastopol Center for the Arts, The Barlow, Laguna de Santa Rosa, Sonoma County Harvest Fair |
| Petaluma | A historic town with beautiful architecture and a strong arts community, ideal for families and groups looking for a charming getaway with easy access to the wine country. | Petaluma Adobe State Historic Park, Historic Downtown Petaluma, Laguna de Santa Rosa, Petaluma River, Petaluma Arts Center |
| Guerneville | Known for its vibrant LGBTQ+ community and stunning natural scenery along the Russian River, this area attracts visitors looking for outdoor adventures and unique experiences. | Armstrong Redwoods State Natural Reserve, Russian River, Guerneville State Park, Johnson's Beach, Guerneville Community Church |
| Santa Rosa | The largest city in Sonoma County offers urban amenities alongside wine country charm. Attracts business travelers and tourists who seek convenience and varied accommodations. | Safari West, Charles M. Schulz Museum, Sonoma County Museum, Russian River Brewing Company, Luther Burbank Home and Gardens |
| Napa Valley | Famous worldwide for its vineyards and wineries, Napa Valley is a prime location for Airbnb due to the steady influx of tourists and culinary enthusiasts year-round. | Napa Valley Wine Train, Castello di Amorosa, Napa Valley Performing Arts Center, Oxbow Public Market, Bothe-Napa Valley State Park |
Understanding Airbnb License Requirements & STR Laws in Occidental (2025)
While Occidental, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Occidental to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Occidental (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Occidentalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Spectacular Spyglass Treehouse
Entire Place • 1 bedroom
Willow Creek Retreat
Entire Place • 3 bedrooms
Modern mid-century-inspired, Deer Ranch
Entire Place • 2 bedrooms
Cider Grove - Russian River 4BD/3BA w/ Hot Tub
Entire Place • 3 bedrooms
Redwood Treehouse Retreat - Hot tub, fire pit
Entire Place • 1 bedroom
Vineyard Retreat with Spa and Pool
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Occidental (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Occidental based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade | 1 | $308,722 | 260 | 4.98/5.0 |
| Ray | 1 | $143,811 | 21 | 5.00/5.0 |
| Adrian | 1 | $129,356 | 161 | 4.95/5.0 |
| Zahra | 1 | $118,508 | 267 | 4.84/5.0 |
| Crysta | 1 | $113,672 | 150 | 4.91/5.0 |
| Janet | 1 | $103,873 | 511 | 4.96/5.0 |
| Miegan | 1 | $84,474 | 33 | 4.88/5.0 |
| Ronnie And Marlo | 1 | $76,108 | 272 | 4.96/5.0 |
| Frankie | 1 | $67,587 | 42 | 4.95/5.0 |
| Harry And Anne | 1 | $66,003 | 217 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Occidental.
Dive Deeper: Advanced Occidental STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Occidental. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOccidental Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Occidental
- The Occidental Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Occidental, House properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 69.2% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Occidental Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Occidental
- The dominant room capacity in Occidental is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.2% of the active Airbnb listings in Occidental, indicating a high concentration in these sizes.
Occidental Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Occidental
- The most common guest capacity trend in Occidental vacation rentals is listings accommodating 4 guests (34.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Occidental STR market, accounting for 53.8% of listings.
- 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Occidental.
- On average, properties in Occidental are equipped to host 4.0 guests.
Occidental Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Occidental
- The most common availability pattern in Occidental falls within the 271-366 days range, representing 30.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Occidental (26.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Occidental Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
23.1% of total
2 Nights
8 listings
30.8% of total
3 Nights
3 listings
11.5% of total
4-6 Nights
1 listings
3.8% of total
30+ Nights
8 listings
30.8% of total
Key Insights
- The most prevalent minimum stay requirement in Occidental is 2 Nights, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.8%) caters to monthly stays (30+ nights) in Occidental, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.8% of Occidental hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Occidental.
Occidental Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
7.7% of total
Flexible
3 listings
11.5% of total
Moderate
9 listings
34.6% of total
Firm
8 listings
30.8% of total
Strict
4 listings
15.4% of total
Cancellation Policy Insights for Occidental
- The prevailing Airbnb cancellation policy trend in Occidental is Moderate, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (46.1%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Occidental.
- Regularly review your cancellation policy against competitors and market demand shifts in Occidental.
Occidental STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Occidental
- The overall average booking lead time for vacation rentals in Occidental is 50 days.
- Guests book furthest in advance for stays during October (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Occidental.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Occidental averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Occidental (2025)
Amenity Prevalence
Amenity Insights for Occidental
- Essential amenities in Occidental that guests expect include: Wifi, Coffee maker, Hot water, Free parking on premises, Fire extinguisher, Patio or balcony, Dishes and silverware, Carbon monoxide alarm, Smoke alarm, Hair dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Occidental: Wifi, Coffee maker, Hot water, Free parking on premises, Fire extinguisher, Patio or balcony, Dishes and silverware, Carbon monoxide alarm, Smoke alarm, Hair dryer.
- Prioritize adding missing essentials: Fire extinguisher, Patio or balcony, Dishes and silverware, Carbon monoxide alarm, Smoke alarm, Hair dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Occidental to stay competitive.
Occidental Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Occidental
- The typical guest profile for Airbnb in Occidental consists of primarily domestic travelers (97%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.9%).
- Top languages spoken are English (66.4%) followed by Spanish (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Oakland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Occidental Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moss Beach | 35 | $9,515 | $663.59 | 54% |
| Sonoma | 221 | $9,266 | $804.92 | 42% |
| Dillon Beach | 77 | $8,469 | $707.65 | 42% |
| Eldridge | 21 | $8,393 | $891.12 | 42% |
| Glen Ellen | 84 | $8,393 | $800.25 | 43% |
| Marshall | 17 | $8,319 | $575.81 | 49% |
| Stinson Beach | 83 | $7,953 | $729.16 | 46% |
| Kenwood | 60 | $7,507 | $772.59 | 38% |
| St. Helena | 47 | $7,436 | $777.59 | 38% |
| Irish Beach | 43 | $7,099 | $425.30 | 56% |