Oakland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Oakland in 2025? Explore comprehensive Airbnb analytics for Oakland, California, United States to uncover income potential. This 2025 STR market report for Oakland, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,605 active listings.
Whether you're considering an Airbnb investment in Oakland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oakland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oakland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oakland (2025)
Understanding the monthly revenue variations for Airbnb listings in Oakland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oakland is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oakland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,729+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,132 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,885 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $900, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oakland
Oakland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oakland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oakland:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oakland
Average Daily Rate (ADR) Airbnb Trends in Oakland (2025)
Effective short term rental pricing strategy in Oakland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oakland typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Oakland
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Airbnb Seasonality Analysis & Trends in Oakland (2025)
Peak Season (May, June, July)
- Revenue averages $2,684 per month
- Occupancy rates average 49.9%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,355 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $152
Low Season (January, February, September)
- Revenue drops to average $2,079 per month
- Occupancy decreases to average 46.5%
- Daily rates adjust to average $151
Seasonality Insights for Oakland
- The Airbnb seasonality in Oakland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oakland's highest earning potential, with monthly revenues capable of climbing to $2,867, occupancy reaching a high of 55.1%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,962, occupancy could drop to 43.1%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oakland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oakland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oakland (2025)
Exploring the top neighborhoods for short-term rentals in Oakland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jack London Square | A vibrant waterfront area known for its restaurants, shopping, and entertainment options. Popular with both tourists and locals, offering access to ferry services and scenic views of the bay. | Jack London Square Waterfront, Nearby ferries to San Francisco, Restaurants and cafes, Aquatic Park, Harbor Bay Parkway, Oakland Museum of California |
| Temescal | A trendy neighborhood with a mix of restaurants, shops, and arts spaces. Known for its diverse cultural scene and community events, making it popular among young professionals. | Temescal Alley, Restaurants and food markets, Art galleries, Temescal Park, Craft breweries, Historic homes |
| Downtown Oakland | The bustling urban center filled with shops, dining, and cultural institutions. Ideal for those looking to experience the city's rich history and modern amenities. | Oakland City Center, Fox Theater, Lake Merritt, Jack London Market, Art galleries, Kaleidoscope Children's Theatre |
| Fruitvale | A culturally rich neighborhood known for its vibrant Latino community. Attracts visitors interested in the local culture, food, and events. | Fruitvale Transit Village, César Chávez Park, Mexican and Salvadoran restaurants, Fruitvale Art Walk, Cultural festivals |
| North Oakland | Known for its beautiful residential neighborhoods and proximity to parks. A quieter area attracting families and those seeking nature with urban access. | Tilden Regional Park, Crestmont Park, Piedmont Avenue shopping, Arroyo Viejo Park, Art galleries, Local cafes |
| Uptown Oakland | A trendy area packed with nightlife, art galleries, and restaurants. Popular with young professionals and the creative class, close to major transportation hubs. | Yoshi's Jazz Club, Art Murmur, Restaurants and nightlife, The Fox Theater, Oakland Art Gallery, Parker Mills |
| Rockridge | A suburban neighborhood known for its charming shops and eateries. Family-friendly with a strong community vibe, and great access to public transport. | Rockridge Shopping District, Restaurants and cafes, Berkeley Botanical Garden, Caldecott Tunnel, Public transport services |
| Lake Merritt | The scenic area surrounding the lake is perfect for outdoor activities and relaxation. Known for its parks and recreational facilities, it draws locals and visitors alike. | Lake Merritt, Lake Merritt Boathouse, Children's Fairyland, Oakland Museum of California, Bird watching, Nearby restaurants |
Understanding Airbnb License Requirements & STR Laws in Oakland (2025)
While Oakland, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oakland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Oakland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oaklandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
FirePit|BBQ|Outdoor Dining|Near UC|Spacious & Lux
Entire Place • 4 bedrooms
Gather w/ Friends&Family in 5BR Getaway Villa!
Entire Place • 5 bedrooms
Newly remodeled hilltop home with stunning views
Entire Place • 3 bedrooms
Luxury 3BR Hillside Retreat w/AC – Panoramic View
Entire Place • 3 bedrooms
Grand Lake Estate
Entire Place • 3 bedrooms
Hidden Gem | Luxury Living | Walk Everywhere
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oakland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oakland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alli | 3 | $419,448 | 230 | 4.96/5.0 |
| Suzanne | 9 | $288,253 | 2277 | 4.79/5.0 |
| Jess | 7 | $268,272 | 1161 | 4.90/5.0 |
| Sisley | 10 | $264,751 | 457 | 4.55/5.0 |
| Camilo & Morgana | 4 | $246,576 | 63 | 4.61/5.0 |
| Kathryn | 9 | $230,538 | 365 | 4.83/5.0 |
| Beda | 1 | $226,833 | 80 | 4.99/5.0 |
| Shailey | 4 | $220,339 | 709 | 4.94/5.0 |
| Michelle | 3 | $215,974 | 389 | 4.95/5.0 |
| Rishi | 43 | $195,651 | 80 | 1.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oakland.
Dive Deeper: Advanced Oakland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oakland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOakland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oakland
- The Oakland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 1,605 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oakland, House properties are the most common (43.8%), reflecting the local real estate landscape.
- Houses represent a significant 43.8% portion, catering likely to families or larger groups.
- The presence of 11% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 0.6%) offer potential for unique stay experiences.
Oakland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oakland
- The dominant room capacity in Oakland is 1 bedroom listings, making up 44.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.9% of the active Airbnb listings in Oakland, indicating a high concentration in these sizes.
Oakland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oakland
- The most common guest capacity trend in Oakland vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Oakland STR market, accounting for 54.6% of listings.
- A significant 40.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Oakland.
- 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oakland.
- On average, properties in Oakland are equipped to host 3.0 guests.
Oakland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oakland
- The most common availability pattern in Oakland falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Oakland (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oakland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
309 listings
20.9% of total
2 Nights
391 listings
26.5% of total
3 Nights
179 listings
12.1% of total
4-6 Nights
137 listings
9.3% of total
7-29 Nights
209 listings
14.2% of total
30+ Nights
252 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Oakland is 2 Nights, adopted by 26.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Oakland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.5% of Oakland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oakland.
Oakland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.2% of total
Flexible
289 listings
21% of total
Moderate
464 listings
33.7% of total
Firm
246 listings
17.9% of total
Strict
374 listings
27.2% of total
Cancellation Policy Insights for Oakland
- The prevailing Airbnb cancellation policy trend in Oakland is Moderate, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (54.7%) and stricter (45.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.7% market standard in Oakland.
- Regularly review your cancellation policy against competitors and market demand shifts in Oakland.
Oakland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oakland
- The overall average booking lead time for vacation rentals in Oakland is 37 days.
- Guests book furthest in advance for stays during May (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Oakland.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Oakland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oakland (2025)
Amenity Prevalence
Amenity Insights for Oakland
- Essential amenities in Oakland that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oakland: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oakland to stay competitive.
Oakland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oakland
- The typical guest profile for Airbnb in Oakland consists of primarily domestic travelers (90%), often arriving from nearby Oakland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United States (89.7%) and Canada (1.5%).
- Top languages spoken are English (60.5%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oakland and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oakland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,673 | $993.70 | 55% |
| Del Monte Forest | 101 | $9,923 | $908.42 | 45% |
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Carmel-by-the-Sea | 303 | $8,195 | $647.28 | 47% |
| Marshall | 19 | $7,772 | $541.79 | 51% |