Airbnb Market Analytics, Statistics and Data in Oakland, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oakland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oakland:
How much do Airbnb hosts make on average per month in Oakland?
The short-term rental market in Oakland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,872 per month
- Strong performing properties (top 25%) make $3,128 or more
- Best-in-class properties (top 10%) achieve $4,748+ monthly
- Entry-level properties (bottom 25%) typically earn around $885
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oakland
The market in Oakland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oakland
Daily rates in Oakland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $256+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Oakland
Peak Season (May, June, August)
- Revenue peaks at $2746.30 per month
- Occupancy rates reach 54.99%
- Daily rates average $151.85
Shoulder Season
- Revenue averages $2370.32 per month
- Occupancy maintains 47.47%
- Daily rates hold at $147.41
Low Season (December, February, January)
- Revenue drops to $1863.23 per month
- Occupancy decreases to 39.15%
- Daily rates adjust to $140.69
Is it still profitable to do Airbnb in Oakland in 2025?
Yes! Oakland demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2370 and As a mature market with 1619 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oakland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Jack London Square | A vibrant waterfront neighborhood known for its restaurants, shops, and lively atmosphere. Ideal for guests wanting to enjoy the beautiful views of the bay and easy access to public transport. | Jack London Square Waterfront, Oakland Museum of California, Alameda Island, Historic Ships, Restaurants and Bars |
| Lake Merritt | A picturesque area centered around a large tidal lagoon, popular with families, joggers, and picnickers. Great location for those seeking outdoor activities and a peaceful environment. | Lake Merritt, Lake Merritt Boathouse, Bird Sanctuary, Grand Avenue Shops, Rotary Nature Center |
| Temescal | An up-and-coming neighborhood with a hip vibe, known for its diverse dining options and local shops. Appeals to younger travelers and foodies. | Temescal Alley, Dining spots like Pizzaiolo, Street Art, Temescal Festival, Art galleries |
| Piedmont Avenue | Charming street lined with unique shops, eateries, and a community-centric atmosphere. A great base for those who appreciate local culture and community events. | Piedmont Theater, Boutique shops, Cafés and restaurants, Piedmont Park, Art galleries |
| Uptown Oakland | The city's cultural hotspot with a thriving arts scene, known for its nightlife, bars, and theaters. Attracts visitors looking for entertainment and a vibrant atmosphere. | Fox Theater, Paramount Theatre, Bars and nightclubs, Art Murmur, Street festivals |
| East Oakland | A diverse area with a rich cultural heritage, suitable for those looking to experience the local scene. Great for budget travelers and those interested in community-focused tourism. | Dunsmuir Estate Gardens, Local eateries, Community events, Parks and green spaces, Cultural festivals |
| West Oakland | An area experiencing revitalization with new developments and a growing arts scene. Offers opportunities for visitors to enjoy creativity and local art. | West Oakland Farmer's Market, Art galleries, Local breweries, Public transit access, Cultural installations |
| Alameda | An island city just across the water from Oakland with a laid-back vibe, making it perfect for families and beachgoers looking for a quieter stay. | Crush and Brew, Alameda Beach, Park Street Shopping District, Historic Alameda Theatre, Francisca's Restaurant |
Do you need a license for Airbnb in Oakland?
We recommend checking directly with Oakland's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oakland
FirePit|BBQ|Outdoor Dining|Near UC|Spacious & Lux
Entire Place • 4 bedrooms
Gather w/ Friends&Family in 5BR Getaway Villa!
Entire Place • 5 bedrooms
Newly remodeled hilltop home with stunning views
Entire Place • 3 bedrooms
Luxury 3BR Hillside Retreat w/AC – Panoramic View
Entire Place • 3 bedrooms
Hidden Gem | Luxury Living | Walk Everywhere
Entire Place • 3 bedrooms
Grand Craftsman by Lake Merritt
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Oakland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alli | 3 | $448,637 | 230 | 4.96/5.0 |
| Camilo & Morgana | 4 | $282,390 | 63 | 4.61/5.0 |
| Suzanne | 9 | $281,880 | 2277 | 4.79/5.0 |
| Sisley | 10 | $264,030 | 457 | 4.55/5.0 |
| Jess | 7 | $261,980 | 1161 | 4.90/5.0 |
| Shailey | 4 | $242,459 | 709 | 4.94/5.0 |
| Kathryn | 9 | $226,630 | 365 | 4.83/5.0 |
| Michelle | 3 | $224,887 | 389 | 4.95/5.0 |
| Beda | 1 | $211,344 | 80 | 4.99/5.0 |
| Allison | 8 | $205,122 | 215 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oakland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.8%), with house and apartment & condo properties comprising 75.5% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (0.5% combined)
Room Capacity Distribution
Analysis of 1,619 properties in Oakland shows that 1 bedroom properties are most prevalent, making up 44.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.8% of all listings.
Key Insights
- Most common: 1 bedroom (44.7%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 63.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,619 properties in Oakland reveals that 2 guests properties dominate the market, representing 37.8% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 54.4% of the market.
Key Insights
- Most common capacity: 2 guests (37.8% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 54.4% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,619 properties in Oakland, the most common availability pattern is 271-366 days (43.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.4% of properties).
Key Insights
- Most common availability window: 271-366 days (43.7%)
- Most common booking duration: 91-180 days (26.4%)
- Properties with high availability (180+ days): 70.0%
- Properties with long-term bookings (180+ days): 31.4%
Minimum Stay Distributions
1 Night
318 listings
22% of total
2 Nights
410 listings
28.3% of total
3 Nights
203 listings
14% of total
4-6 Nights
137 listings
9.5% of total
7-29 Nights
195 listings
13.5% of total
30+ Nights
185 listings
12.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.3%
- Mid-length stays (4-6 nights) represent 9.5% of listings
- Monthly+ stays (12.8%) suggest a stable extended-stay market
- High market flexibility with 64.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.2% of total
Flexible
292 listings
21% of total
Moderate
472 listings
34% of total
Firm
242 listings
17.4% of total
Strict
380 listings
27.4% of total
Key Insights
- Moderate is the preferred policy at 34.0% of listings
- The market shows a balanced distribution between guest-friendly (55.0%) and strict (44.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Nov, averaging 45 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 34 days
- Spring shows the longest average booking window at 42 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Oakland
Below is the distribution of amenities across listings in Oakland:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.7%) and United Kingdom (1.3%)
- English is the top language at 69%, followed by Spanish (18.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Oakland and Los Angeles markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oakland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
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