Airbnb Market Analytics, Statistics and Data in National City, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in National City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in National City:
How much do Airbnb hosts make on average per month in National City?
The short-term rental market in National City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,384 per month
- Strong performing properties (top 25%) make $5,951 or more
- Best-in-class properties (top 10%) achieve $9,286+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,979
Revenue Variations by Month
Occupancy Rates Throughout the Year in National City
The market in National City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in National City
Daily rates in National City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $213 per night
- Strong performing properties (top 25%) secure $343 or more
- Best-in-class properties (top 10%) pull in $436+ per night
- Entry-level properties (bottom 25%) earn around $131
Daily Rate Variations by Month
Get Live National City Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in National City
Peak Season (June, July, October)
- Revenue peaks at $5773.73 per month
- Occupancy rates reach 66.04%
- Daily rates average $306.46
Shoulder Season
- Revenue averages $4552.28 per month
- Occupancy maintains 50.95%
- Daily rates hold at $268.32
Low Season (December, February, January)
- Revenue drops to $2862.18 per month
- Occupancy decreases to 36.34%
- Daily rates adjust to $233.30
Is it still profitable to do Airbnb in National City in 2025?
Yes! National City demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $4552 and The market's 149 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in National City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Granger Junior High School Area | This area offers proximity to local schools and parks, making it a favorable choice for families visiting the area. It's also a short drive to downtown San Diego and the waterfront. | Granger Junior High School, Kimball Park, National City Depot, Westfield Plaza Bonita, Chula Vista Marina |
| National City Marina | A prime waterfront location that appeals to tourists who enjoy boating and water activities. The marina features parks and restaurants with beautiful views of the bay. | National City Marina, Sweetwater River National Wildlife Refuge, Tidelands Park, Restaurants along the marina, San Diego Bay |
| Historic National City | Filled with history and charming architecture, this area draws visitors interested in local culture and heritage, along with easy access to shopping and dining. | National City Depot, Heritage Square, Kimball Park, Local shops and restaurants, Old Town San Diego State Historic Park |
| Plaza Bonita Area | A bustling shopping district that attracts visitors looking for retail therapy, dining options, and entertainment, making it a prime spot for vacation rentals. | Westfield Plaza Bonita, Cinemark theaters, Various restaurants, Close to the I-805 freeway, Local parks |
| South Bay Area | This region is known for its diverse dining options and proximity to the border with Mexico, attracting tourists interested in cross-border experiences and local culture. | Chula Vista Center, South Bay Marketplace, Nearby beaches in Chula Vista, Various local eateries, Access to public transportation |
| Military and Veterans Area | With several military bases nearby, this area attracts service members and their families looking for short-term stays or vacation homes while on leave. | Naval Base San Diego, Marine Corps Recruit Depot, Veterans Plaza, Local parks, Dining options tailored for families |
| National City Cultural Center | Home to various cultural institutions and events, this area draws visitors interested in arts and community events, adding a unique flavor to the rental market. | National City Cultural Arts Center, Local festivals and events, Art galleries, Nearby restaurants, Parks with community events |
| Border Area | Close to the Mexico–United States border, this area attracts tourists who want an international experience, offering a unique rental opportunity for cultural enthusiasts. | San Ysidro Port of Entry, Tijuana River National Estuarine Research Reserve, Nearby shopping, Cultural dining options, Access to public transport |
Do you need a license for Airbnb in National City?
We recommend checking directly with National City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in National City
☀️ Sunnys Estate 🏖️Pool 🏠house 3,600sqft4bd5bt🖼
Entire Place • 4 bedrooms
🏖️SD DREAM 🌊 Pool House 90"TV 4bd5🛁4,000🏠2acre
Entire Place • 4 bedrooms
Salt Water Pool & Mini Golf Close to Downtown
Entire Place • 5 bedrooms
Beautiful craftsman home in SD | Pool | Jacuzzi
Entire Place • 3 bedrooms
Large Villa 15min Dwntwn/Airport/Convention Center
Entire Place • 4 bedrooms
🏖️Oasis Pool House/1110sqft/75"TV/8beds🏖️
Entire Place • 3 bedrooms
Top Performing Professional Hosts in National City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| San Diego Vacay | 7 | $723,363 | 575 | 3.88/5.0 |
| John | 6 | $385,450 | 268 | 4.00/5.0 |
| Pahlevon | 4 | $341,240 | 49 | 4.89/5.0 |
| City | 25 | $312,533 | 486 | 4.28/5.0 |
| Kevin | 2 | $284,213 | 199 | 4.76/5.0 |
| Maggie | 3 | $149,654 | 655 | 4.85/5.0 |
| Sed | 4 | $148,519 | 134 | 3.68/5.0 |
| Mark And Jennifer | 3 | $142,551 | 161 | 4.94/5.0 |
| Rebecca | 3 | $142,318 | 497 | 4.85/5.0 |
| Brenda | 1 | $138,703 | 33 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in National City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.3%), with house and apartment & condo properties comprising 83.3% of inventory
- Untapped potential in others, outdoor & mobile segments (7.4% combined)
Room Capacity Distribution
Analysis of 149 properties in National City shows that 2 bedrooms properties are most prevalent, making up 30.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.0% of all listings.
Key Insights
- Most common: 2 bedrooms (30.9%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 57.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 149 properties in National City reveals that 8+ guests properties dominate the market, representing 33.6% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.3% of the market.
Key Insights
- Most common capacity: 8+ guests (33.6% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 52.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 149 properties in National City, the most common availability pattern is 91-180 days (36.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.9% of properties).
Key Insights
- Most common availability window: 91-180 days (36.9%)
- Most common booking duration: 181-270 days (34.9%)
- Properties with high availability (180+ days): 49.7%
- Properties with long-term bookings (180+ days): 51.7%
Minimum Stay Distributions
1 Night
30 listings
25.2% of total
2 Nights
59 listings
49.6% of total
3 Nights
14 listings
11.8% of total
4-6 Nights
8 listings
6.7% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
7 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.8%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 86.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.9% of total
Flexible
7 listings
6% of total
Moderate
32 listings
27.4% of total
Firm
34 listings
29.1% of total
Strict
43 listings
36.8% of total
Key Insights
- Strict is the preferred policy at 36.8% of listings
- Stricter policies (Firm & Strict) dominate at 65.9% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 65.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 51 days
- Shortest booking windows are in Aug, Oct, Feb, averaging 29 days
- Summer shows the longest average booking window at 45 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 45 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in National City
Every property in National City comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.6% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (4.9%) and Canada (2.7%)
- English is the top language at 65.8%, followed by Spanish (29.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for San Diego and Los Angeles markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding National City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights