Airbnb Market Analytics, Statistics and Data in Murrieta, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Murrieta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Murrieta:
How much do Airbnb hosts make on average per month in Murrieta?
The short-term rental market in Murrieta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,762 per month
- Strong performing properties (top 25%) make $6,697 or more
- Best-in-class properties (top 10%) achieve $13,137+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,263
Revenue Variations by Month
Occupancy Rates Throughout the Year in Murrieta
The market in Murrieta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Murrieta
Daily rates in Murrieta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $153 per night
- Strong performing properties (top 25%) secure $349 or more
- Best-in-class properties (top 10%) pull in $695+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Murrieta
Peak Season (June, July, May)
- Revenue peaks at $6993.64 per month
- Occupancy rates reach 52.87%
- Daily rates average $319.83
Shoulder Season
- Revenue averages $5428.92 per month
- Occupancy maintains 42.51%
- Daily rates hold at $293.82
Low Season (September, October, January)
- Revenue drops to $3966.56 per month
- Occupancy decreases to 34.71%
- Daily rates adjust to $274.91
Is it still profitable to do Airbnb in Murrieta in 2025?
Yes! Murrieta demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $5429 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Murrieta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Charming historic district known for its quaint shops, restaurants, and community events. Popular with visitors looking for a taste of Murrieta's history and local culture. | Murrieta Old Town Historic District, Murrieta Community Center, Local cafes and shops, Seasonal events and festivals |
| Murrieta Hot Springs | Known for its natural mineral hot springs, this area attracts those seeking relaxation and wellness. Ideal for wellness retreats and vacationers looking for a tranquil environment. | Murrieta Hot Springs Resort, Temecula Valley Wine Country, Nearby hiking trails |
| French Valley | A family-friendly neighborhood with parks and schools, appealing to families visiting the area. Offers convenience to local amenities and attractions. | French Valley Park, Local shopping centers, Temecula's nearby attractions, Murrieta favorite restaurants |
| California Oaks | A suburban area with a golf course and proximity to recreation. Great for families and those looking for a golf getaway. | California Oaks Golf Course, Murrieta Valley High School, Local parks, Recreation centers |
| Warm Water Springs | Known for its scenic views and open spaces, this area appeals to nature lovers and those looking to escape the city. Great for hiking and outdoor activities. | Santa Rosa Plateau, Hiking trails, Wildlife viewing opportunities |
| Bear Creek | A gated community with upscale homes and amenities. Attracts visitors looking for a luxury stay in a serene environment. | Bear Creek Country Club, High-end dining options, Nature trails nearby |
| Murrieta Oaks | A peaceful neighborhood surrounded by nature, appealing to visitors looking for a quiet getaway. Great access to parks and outdoor activities. | Local parks, Nature trails, Scenic views |
| East Murrieta | A growing area with new developments and easy access to major highways. Attractive for visitors looking for convenience and modern amenities. | Local shopping and dining, Easy access to Temecula, New parks and recreational centers |
Do you need a license for Airbnb in Murrieta?
We recommend checking directly with Murrieta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Murrieta
New Luxury Celebrity Vineyard Estate Temecula
Entire Place • 8 bedrooms
The Oaktree Estate by Fieldtrip | 7 Acre Resort
Entire Place • 10 bedrooms
Colina by AvantStay | Mountaintop Oasis w/ Pool
Entire Place • 6 bedrooms
Vineyard View by Fieldtrip | 8 Bd w Infinity Pool
Entire Place • 8 bedrooms
Casa Vinedo Estate, 8 Bedroom, Pool/HotTub, Events
Entire Place • 8 bedrooms
Barona View Villa
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Murrieta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fieldtrip | 4 | $931,581 | 188 | 4.77/5.0 |
| Resort Style Vacation Homes | 1 | $494,991 | 86 | 4.98/5.0 |
| AvantStay Temecula | 1 | $263,245 | 86 | 4.84/5.0 |
| Karey | 2 | $248,860 | 82 | 4.98/5.0 |
| Casa Vinedo | 1 | $247,412 | 101 | 4.95/5.0 |
| Sarah | 1 | $244,931 | 19 | 5.00/5.0 |
| Kyle And Nicole | 1 | $157,798 | 35 | 4.66/5.0 |
| Ali | 1 | $147,383 | 93 | 4.96/5.0 |
| Michael | 3 | $141,784 | 77 | 5.00/5.0 |
| Ryan | 1 | $134,171 | 54 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Murrieta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.7%), with house and boutique & hotels properties comprising 84.7% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (2.2% combined)
Room Capacity Distribution
Analysis of 137 properties in Murrieta shows that 1 bedroom properties are most prevalent, making up 27.7% of the market. The market tends to favor larger properties, with 1 bedroom and 5+ bedrooms together representing 48.9% of all listings.
Key Insights
- Most common: 1 bedroom (27.7%)
- Least common: 3 bedrooms (10.2%)
- Market concentration: 48.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 137 properties in Murrieta reveals that 8+ guests properties dominate the market, representing 37.2% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 57.7% of the market.
Key Insights
- Most common capacity: 8+ guests (37.2% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 57.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Murrieta, the most common availability pattern is 271-366 days (41.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (41.6%)
- Most common booking duration: 181-270 days (28.5%)
- Properties with high availability (180+ days): 65.7%
- Properties with long-term bookings (180+ days): 35.0%
Minimum Stay Distributions
1 Night
41 listings
33.3% of total
2 Nights
32 listings
26% of total
3 Nights
4 listings
3.3% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
10 listings
8.1% of total
30+ Nights
35 listings
28.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.3%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (28.5%) suggest a stable extended-stay market
- High market flexibility with 62.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.9% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
20 listings
18.2% of total
Moderate
35 listings
31.8% of total
Firm
26 listings
23.6% of total
Strict
27 listings
24.5% of total
Key Insights
- Moderate is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (48.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 53 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 35 days
- Summer shows the longest average booking window at 47 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Murrieta
Below is the distribution of amenities across listings in Murrieta:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.7%) and United Kingdom (0.5%)
- English is the top language at 71.6%, followed by Spanish (21.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Los Angeles and San Diego markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Murrieta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
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