Murphys Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Murphys in 2025? Explore comprehensive Airbnb analytics for Murphys, California, United States to uncover income potential. This 2025 STR market report for Murphys, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 124 active listings.
Whether you're considering an Airbnb investment in Murphys, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murphys Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murphys Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murphys (2025)
Understanding the monthly revenue variations for Airbnb listings in Murphys is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murphys is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murphys across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,254+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,175 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,706 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,648, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murphys
Murphys Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murphys STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murphys:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murphys
Average Daily Rate (ADR) Airbnb Trends in Murphys (2025)
Effective short term rental pricing strategy in Murphys involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murphys typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $470+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $359 or more.
- Typical properties (Median) charge around $287 per night.
- Entry-level properties (Bottom 25%) earn around $203 per night.
Average Daily Rate (ADR) Trend by Month in Murphys
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Airbnb Seasonality Analysis & Trends in Murphys (2025)
Peak Season (May, July, April)
- Revenue averages $3,775 per month
- Occupancy rates average 36.5%
- Daily rates average $339
Shoulder Season
- Revenue averages $3,121 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $282
Low Season (January, February, October)
- Revenue drops to average $2,781 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $301
Seasonality Insights for Murphys
- The Airbnb seasonality in Murphys shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murphys's highest earning potential, with monthly revenues capable of climbing to $4,035, occupancy reaching a high of 41.2%, and ADRs peaking at $379.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,628, occupancy could drop to 29.2%, and ADRs may adjust down to $263.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murphys.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murphys seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murphys (2025)
Exploring the top neighborhoods for short-term rentals in Murphys? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Murphys | The heart of Murphys, filled with charming shops, restaurants, and wine tasting rooms. Ideal for tourists looking to experience the local culture and community vibe. | Murphys Historic Hotel, Ironstone Vineyards, Murphys Community Park, Wineries, Local shops and restaurants |
| Big Trees State Park | A stunning natural area offering outdoor activities like hiking and sightseeing among giant sequoias. Very appealing for nature lovers and outdoor enthusiasts. | Giant Sequoias, Trails for hiking and biking, Campgrounds, Scenic vistas |
| Calaveras Big Trees State Park | Known for its ancient giant sequoias and beautiful landscapes, this area attracts visitors for its natural beauty and recreational opportunities. | Giant Sequoia trees, Picnic areas, Visitor center, Nature trails |
| Wine Country | Murphys is at the center of California's Gold Country wine region, making it attractive for wine tourism with numerous wineries and tasting rooms. | Local wineries, Wine tasting events, Wine tours, Gastronomy events |
| Angels Camp | Nearby town with historic significance and access to great outdoor activities. Perfect for visitors looking for adventure and history. | Mark Twain Cabin, Angels Camp Museum, Outdoor recreation, Golf |
| Lake Alpine | A beautiful alpine lake offering boating, fishing, and hiking. This area attracts those looking for a relaxing getaway in nature. | Alpine Lake activities, Hiking trails, Fishing, Scenic views |
| Murphys Community Park | A local park that hosts events and offers recreational facilities, making it a good spot for families visiting the area. | Picnic areas, Playgrounds, Community events, Walking trails |
| Historic Gold Mining Towns | Murphys is located near several historic mining towns that attract visitors interested in the Gold Rush history and unique architecture. | California Gold Rush history, Historic buildings, Tours of old mines, Local art and crafts shops |
Understanding Airbnb License Requirements & STR Laws in Murphys (2025)
While Murphys, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murphys to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Murphys (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murphysbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish Murphys Farmhouse, 5 min walk to Downtown
Entire Place • 3 bedrooms
All the Amenities - Walk to Murphy's Main Street!
Entire Place • 3 bedrooms
Steps to Dtwn Murphys: Cottage w/ Furnished Porch
Entire Place • 4 bedrooms
Private Murphy's Estate w views
Entire Place • 4 bedrooms
Murphy's View- stunning views, A/C
Entire Place • 4 bedrooms
La Conac- Luxury Tuscan Inspired Home in Murphys
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murphys (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murphys based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 19 | $706,659 | 1006 | 4.92/5.0 |
| Cedar Creek Realty | 4 | $254,094 | 38 | 4.82/5.0 |
| Jeanette | 5 | $249,203 | 875 | 4.98/5.0 |
| V Vacation Rentals | 9 | $232,289 | 50 | 4.84/5.0 |
| Evolve | 4 | $135,216 | 70 | 4.51/5.0 |
| Janet | 3 | $101,260 | 427 | 4.95/5.0 |
| Lorena | 2 | $96,657 | 408 | 4.97/5.0 |
| Donna | 1 | $93,232 | 12 | 5.00/5.0 |
| Michelle | 1 | $82,434 | 67 | 4.99/5.0 |
| Trevor | 1 | $73,246 | 37 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murphys.
Dive Deeper: Advanced Murphys STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murphys. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurphys Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murphys
- The Murphys Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 124 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murphys, House properties are the most common (74.2%), reflecting the local real estate landscape.
- Houses represent a significant 74.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 8.8%) offer potential for unique stay experiences.
Murphys Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murphys
- The dominant room capacity in Murphys is 3 bedrooms listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.3% of the active Airbnb listings in Murphys, indicating a high concentration in these sizes.
- A significant 55.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murphys.
Murphys Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murphys
- The most common guest capacity trend in Murphys vacation rentals is listings accommodating 6 guests (32.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Murphys STR market, accounting for 58.9% of listings.
- 63.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murphys.
- On average, properties in Murphys are equipped to host 5.6 guests.
Murphys Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murphys
- The most common availability pattern in Murphys falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murphys (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murphys Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
24.4% of total
2 Nights
59 listings
49.6% of total
3 Nights
1 listings
0.8% of total
30+ Nights
30 listings
25.2% of total
Key Insights
- The most prevalent minimum stay requirement in Murphys is 2 Nights, adopted by 49.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.0%) of the Murphys Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.2%) caters to monthly stays (30+ nights) in Murphys, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.6% of Murphys hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murphys.
Murphys Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
6.7% of total
Flexible
19 listings
16% of total
Moderate
41 listings
34.5% of total
Firm
23 listings
19.3% of total
Strict
28 listings
23.5% of total
Cancellation Policy Insights for Murphys
- The prevailing Airbnb cancellation policy trend in Murphys is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.5%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Murphys.
- Regularly review your cancellation policy against competitors and market demand shifts in Murphys.
Murphys STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murphys
- The overall average booking lead time for vacation rentals in Murphys is 53 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Murphys.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Murphys averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murphys (2025)
Amenity Prevalence
Amenity Insights for Murphys
- Essential amenities in Murphys that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Air conditioning, Kitchen, Coffee maker, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murphys: Smoke alarm, Wifi, Carbon monoxide alarm, Heating, Air conditioning, Kitchen, Coffee maker, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Carbon monoxide alarm, Heating, Air conditioning, Kitchen, Coffee maker, Free parking on premises.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murphys to stay competitive.
Murphys Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murphys
- The typical guest profile for Airbnb in Murphys consists of primarily domestic travelers (99%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Germany (0.2%).
- Top languages spoken are English (72.8%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and San Jose.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murphys Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenbrook | 31 | $8,321 | $852.73 | 43% |
| Wawona | 62 | $6,681 | $527.85 | 46% |
| Yosemite National Park | 224 | $6,523 | $479.18 | 46% |
| Zephyr Cove | 188 | $5,893 | $608.25 | 38% |
| Meyers | 198 | $4,991 | $459.32 | 42% |
| Carnelian Bay | 355 | $4,800 | $518.81 | 39% |
| Incline Village-Crystal Bay | 190 | $4,751 | $540.31 | 37% |
| Stateline | 31 | $4,719 | $499.78 | 43% |
| Homewood | 135 | $4,639 | $536.37 | 38% |
| Tahoma | 195 | $4,577 | $536.68 | 39% |