Airbnb Market Analytics, Statistics and Data in Monterey, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Monterey? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Monterey:
How much do Airbnb hosts make on average per month in Monterey?
The short-term rental market in Monterey shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,595 per month
- Strong performing properties (top 25%) make $4,974 or more
- Best-in-class properties (top 10%) achieve $9,163+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,127
Revenue Variations by Month
Occupancy Rates Throughout the Year in Monterey
The market in Monterey shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Monterey
Daily rates in Monterey vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $199 per night
- Strong performing properties (top 25%) secure $317 or more
- Best-in-class properties (top 10%) pull in $512+ per night
- Entry-level properties (bottom 25%) earn around $125
Daily Rate Variations by Month
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Seasonality patterns in Monterey
Peak Season (July, August, June)
- Revenue peaks at $5026.88 per month
- Occupancy rates reach 50.26%
- Daily rates average $316.28
Shoulder Season
- Revenue averages $4076.51 per month
- Occupancy maintains 38.68%
- Daily rates hold at $289.95
Low Season (December, February, January)
- Revenue drops to $2706.36 per month
- Occupancy decreases to 26.65%
- Daily rates adjust to $271.62
Is it still profitable to do Airbnb in Monterey in 2025?
Yes! Monterey demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $4077 and The market's 152 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Monterey
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cannery Row | Renowned for its historic waterfront and vibrant marine life, Cannery Row is a must-visit for tourists seeking seafood dining and scenic ocean views. | Monterey Bay Aquarium, Cannery Row shops and restaurants, Lovers Point Park, Harbor Tours, The Fish Hopper |
| Old Monterey | A charming district filled with historic buildings, art galleries, and waterfront views, perfect for travelers wanting to experience Monterey's rich history and culture. | Colton Hall, Pacific House Museum, Old Fisherman's Wharf, Monterey State Historic Park, Cannery Row |
| Pacific Grove | Known for its beautiful coastline and wildflower-filled parks, Pacific Grove offers a tranquil retreat with easy access to nature and marine wildlife. | Asilomar State Beach, Lover's Point Park, Monarch Butterfly Sanctuary, Pacific Grove Museum of Natural History, 17-Mile Drive |
| Pebble Beach | Famous for its stunning coastal views and world-class golf courses, Pebble Beach attracts affluent visitors looking for luxury and outdoor recreation. | Pebble Beach Golf Links, 17-Mile Drive, Lone Cypress, Cypress Point Lookout, Monastery Beach |
| Monterey Peninsula | Home to breathtaking landscapes and iconic attractions, the Monterey Peninsula is perfect for tourists seeking adventure by the sea and fine dining experiences. | Big Sur, Point Lobos State Natural Reserve, Monterey Bay Aquarium, Scenic Drive, Carmel-by-the-Sea |
| Carmel-by-the-Sea | An artsy coastal village known for its fairy-tale cottages and stunning beaches, Carmel offers a unique charm and attracts tourists seeking art and culture. | Carmel Beach, Carmel Mission Basilica, Point Lobos State Reserve, Art galleries, Carmel-by-the-Sea's shopping |
| Sand City | An up-and-coming area with a developing arts scene and proximity to the beach, Sand City is ideal for younger travelers and those looking for unique finds. | Sand City Beach, Art galleries and studios, Local breweries, Shopping boutiques, Scenic coastal views |
| Monterey Bay | This area offers a diverse array of activities from whale watching to great dining, attracting families and nature enthusiasts looking for immersive experiences. | Monterey Bay Aquarium, Whale watching tours, Kayaking in the bay, Fisherman's Wharf, Scenic coastal trails |
Do you need a license for Airbnb in Monterey?
We recommend checking directly with Monterey's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Monterey
Big Sur Coast ~ Stunning Ocean Views ~ Cliff House
Entire Place • 3 bedrooms
Monterey Bay Oasis on the Ocean!
Entire Place • 3 bedrooms
Unique location steps to Cannery Row & Aquarium!
Entire Place • 4 bedrooms
Entire House/apt in Pebble Beach
Entire Place • 3 bedrooms
Modern Luxury - Carmel
Entire Place • 2 bedrooms
Carmel Hideaway - Modern Luxury
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Monterey
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nizar | 12 | $574,308 | 900 | 4.75/5.0 |
| Scott William | 1 | $367,259 | 215 | 4.96/5.0 |
| Angela | 2 | $287,484 | 30 | 2.48/5.0 |
| Lone Oak | 8 | $180,493 | 1025 | 4.33/5.0 |
| Shelli | 1 | $179,090 | 150 | 4.90/5.0 |
| Rick | 5 | $177,443 | 48 | 4.96/5.0 |
| Ryan | 1 | $163,898 | 249 | 4.74/5.0 |
| Eduardo | 1 | $155,513 | 155 | 4.93/5.0 |
| Monterey Bay | 10 | $153,202 | 203 | 3.88/5.0 |
| Madeline | 1 | $137,179 | 258 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Monterey
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (60.5%), with house and boutique & hotels properties comprising 73.7% of inventory
- Strong specialty sector (35.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (3.4% combined)
Room Capacity Distribution
Analysis of 152 properties in Monterey shows that 1 bedroom properties are most prevalent, making up 46.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.7% of all listings.
Key Insights
- Most common: 1 bedroom (46.7%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 69.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 152 properties in Monterey reveals that 4 guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.9% of the market.
Key Insights
- Most common capacity: 4 guests (28.3% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 55.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 152 properties in Monterey, the most common availability pattern is 271-366 days (57.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.2% of properties).
Key Insights
- Most common availability window: 271-366 days (57.9%)
- Most common booking duration: 31-90 days (36.2%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 19.1%
Minimum Stay Distributions
1 Night
44 listings
31.9% of total
2 Nights
9 listings
6.5% of total
3 Nights
4 listings
2.9% of total
4-6 Nights
3 listings
2.2% of total
7-29 Nights
9 listings
6.5% of total
30+ Nights
69 listings
50% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.4%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (50%) suggest a stable extended-stay market
- High market flexibility with 41.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
2.3% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
15 listings
11.7% of total
Moderate
44 listings
34.4% of total
Firm
17 listings
13.3% of total
Strict
48 listings
37.5% of total
Key Insights
- Strict is the preferred policy at 37.5% of listings
- The market shows a balanced distribution between guest-friendly (46.1%) and strict (50.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Aug, Jun, averaging 82 days
- Shortest booking windows are in Jan, Oct, Nov, averaging 58 days
- Summer shows the longest average booking window at 78 days, while Fall has the shortest at 59 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Monterey
Every property in Monterey comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.9% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (2.5%) and United Kingdom (2.1%)
- English is the top language at 70.7%, followed by Spanish (15.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for San Francisco and Los Angeles markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Monterey. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
| Ross | 10 | $6,965 | $469.06 | 56% |
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