Airbnb Market Analytics, Statistics and Data in Montecito, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Montecito? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Montecito:
How much do Airbnb hosts make on average per month in Montecito?
The short-term rental market in Montecito shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $7,880 per month
- Strong performing properties (top 25%) make $15,582 or more
- Best-in-class properties (top 10%) achieve $28,151+ monthly
- Entry-level properties (bottom 25%) typically earn around $4,421
Revenue Variations by Month
Occupancy Rates Throughout the Year in Montecito
The market in Montecito shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Montecito
Daily rates in Montecito vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $587 per night
- Strong performing properties (top 25%) secure $1,178 or more
- Best-in-class properties (top 10%) pull in $1,861+ per night
- Entry-level properties (bottom 25%) earn around $332
Daily Rate Variations by Month
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Seasonality patterns in Montecito
Peak Season (August, July, March)
- Revenue peaks at $16816.73 per month
- Occupancy rates reach 61.98%
- Daily rates average $930.39
Shoulder Season
- Revenue averages $12219.59 per month
- Occupancy maintains 48.28%
- Daily rates hold at $862.38
Low Season (September, December, January)
- Revenue drops to $8480.94 per month
- Occupancy decreases to 39.21%
- Daily rates adjust to $800.81
Is it still profitable to do Airbnb in Montecito in 2025?
Yes! Montecito demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $12220 and The market's 135 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Montecito
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Montecito Village | Charming center of Montecito with boutique shops, fine dining, and a unique local atmosphere. A perfect spot for visitors who want to explore high-end shopping and dining options. | Lotusland, Montecito Village, Butterfly Beach, Casa Del Herrero, The Montecito Inn |
| Butterfly Beach | Beautiful beach known for its picturesque sunsets and luxurious surroundings, attracting tourists looking for relaxation and a bit of glamour. | Butterfly Beach, Miramar Beach, Coastal Trail, Montecito Pier, Nicolas Canyon Beach |
| San Ysidro Road | Major road in Montecito lined with luxury homes and close to notable attractions, ideal for travelers seeking privacy and tranquility while being near the action. | San Ysidro Ranch, The Biltmore Santa Barbara, Montecito Wine Bistro, The San Ysidro Road Trail |
| Hot Springs Road | A scenic area featuring beautiful homes and access to serene hiking trails, appealing to nature lovers and those looking for a peaceful retreat. | Hot Springs Trail, Montecito Fernald Point, Nature Conservancy Reserves |
| East Valley Road | Main thoroughfare offering access to restaurants and shops, perfect for guests wanting convenience and ease in their stay. | East Beach, Montecito Farmer's Market, Jeffries Park |
| The Bluffs | Exclusive residential area with stunning ocean views and privacy, attracting high-end clientele and those looking for a luxurious escape. | The Bluffs Park, Ocean views, Nearby hiking trails |
| Bella Vista | A luxurious neighborhood known for its estate-like environments, attracts wealthy tourists or business travelers looking for comfort and privacy. | Private estates, Landmark gardens, Proximity to shops and restaurants |
| Meadowood | Secluded area surrounded by nature, known for its tranquility, making it appealing for vacationers looking for a retreat from busy city life. | Meadowood Park, Walking trails, Nature preserves |
Do you need a license for Airbnb in Montecito?
We recommend checking directly with Montecito's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Montecito
Beach Front Escape on Miramar Beach in Montecito
Entire Place • 2 bedrooms
Oceanfront Cottage on the Sand at Miramar Beach
Entire Place • 2 bedrooms
Montecito Butterfly Beach Villa with Pool & Cabana
Entire Place • 5 bedrooms
Sea Ranch - 4 Acres, Pool, Walk to Beaches
Entire Place • 6 bedrooms
Montecito Chic Beachside Home
Entire Place • 3 bedrooms
Hamptons Style Gated Resort - Steps from the Beach
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Montecito
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danielle | 7 | $1,525,916 | 276 | 3.54/5.0 |
| Paradise Retreats | 10 | $1,344,644 | 115 | 3.44/5.0 |
| Brooke Danielle | 4 | $740,222 | 41 | 3.57/5.0 |
| Truman | 6 | $661,251 | 329 | 4.75/5.0 |
| Vacation Rentals | 8 | $643,021 | 163 | 4.20/5.0 |
| Babcock Winery | 2 | $569,886 | 95 | 4.98/5.0 |
| Connor | 3 | $561,134 | 199 | 4.92/5.0 |
| Justine | 2 | $458,101 | 73 | 4.96/5.0 |
| Michelle | 2 | $448,667 | 15 | 5.00/5.0 |
| Dacha | 1 | $379,250 | 56 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Montecito
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97%), with house and boutique & hotels properties comprising 85.2% of inventory
- Untapped potential in apartment & condo, unique stays segments (5.9% combined)
Room Capacity Distribution
Analysis of 135 properties in Montecito shows that 1 bedroom properties are most prevalent, making up 39.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.0% of all listings.
Key Insights
- Most common: 1 bedroom (39.3%)
- Least common: 5+ bedrooms (6.7%)
- Market concentration: 60.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 135 properties in Montecito reveals that 4 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 4 guests (26.7% of market)
- Least common capacity: 7 guests (3.7% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 135 properties in Montecito, the most common availability pattern is 181-270 days (34.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.4% of properties).
Key Insights
- Most common availability window: 181-270 days (34.1%)
- Most common booking duration: 91-180 days (30.4%)
- Properties with high availability (180+ days): 65.9%
- Properties with long-term bookings (180+ days): 38.5%
Minimum Stay Distributions
1 Night
11 listings
9.2% of total
2 Nights
40 listings
33.6% of total
3 Nights
31 listings
26.1% of total
4-6 Nights
9 listings
7.6% of total
7-29 Nights
7 listings
5.9% of total
30+ Nights
21 listings
17.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.8%
- Mid-length stays (4-6 nights) represent 7.6% of listings
- Monthly+ stays (17.6%) suggest a stable extended-stay market
- High market flexibility with 68.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
20 listings
18.2% of total
Super Strict 30 Days
2 listings
1.8% of total
Flexible
3 listings
2.7% of total
Moderate
21 listings
19.1% of total
Firm
30 listings
27.3% of total
Strict
34 listings
30.9% of total
Key Insights
- Strict is the preferred policy at 30.9% of listings
- The market shows a balanced distribution between guest-friendly (21.8%) and strict (58.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 74 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 45 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Montecito
Every property in Montecito comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.4%) and Canada (1.1%)
- English is the top language at 70.6%, followed by Spanish (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Los Angeles and San Francisco markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Montecito. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Los Olivos | 24 | $9,227 | $687.47 | 50% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Santa Ynez | 95 | $7,898 | $539.36 | 48% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Avila Beach | 90 | $6,519 | $551.91 | 42% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
| Universal City | 13 | $6,067 | $408.16 | 44% |
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