Airbnb Market Analytics, Statistics and Data in Monte Rio, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Monte Rio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Monte Rio:
How much do Airbnb hosts make on average per month in Monte Rio?
The short-term rental market in Monte Rio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,891 per month
- Strong performing properties (top 25%) make $7,439 or more
- Best-in-class properties (top 10%) achieve $10,987+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,394
Revenue Variations by Month
Occupancy Rates Throughout the Year in Monte Rio
The market in Monte Rio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Monte Rio
Daily rates in Monte Rio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $287 per night
- Strong performing properties (top 25%) secure $366 or more
- Best-in-class properties (top 10%) pull in $543+ per night
- Entry-level properties (bottom 25%) earn around $220
Daily Rate Variations by Month
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Seasonality patterns in Monte Rio
Peak Season (June, July, May)
- Revenue peaks at $8231.92 per month
- Occupancy rates reach 64.36%
- Daily rates average $355.72
Shoulder Season
- Revenue averages $5613.79 per month
- Occupancy maintains 46.34%
- Daily rates hold at $324.17
Low Season (February, December, January)
- Revenue drops to $3186.94 per month
- Occupancy decreases to 30.31%
- Daily rates adjust to $302.04
Is it still profitable to do Airbnb in Monte Rio in 2025?
Yes! Monte Rio demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $5614 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Monte Rio
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Monte Rio Beach | A picturesque spot along the Russian River, ideal for families and nature lovers. Offers river access and is close to outdoor activities such as kayaking and hiking. | Monte Rio Beach, Russian River, Northwood Golf Club, Raven Performing Arts Theater, Armstrong Redwoods State Natural Reserve |
| Johnson's Beach | A popular destination for swimming and relaxing by the river, ideal for those looking for a fun and family-friendly atmosphere with beach access. | Johnson's Beach, Kayaking, Picnicking areas, Riverfront views, Community events |
| Russian River Valley | Famous for its wineries and stunning vineyard landscapes. Great for wine enthusiasts and those seeking a tranquil retreat surrounded by nature. | Wine tastings, Vineyard tours, Biking trails, Dining at local restaurants, Scenic views |
| Guerneville | Just a short drive from Monte Rio, known for its vibrant art scene and community events. Popular with visitors for its welcoming atmosphere and lively nightlife. | Armstrong Grove, Guerneville River Park, Local art galleries, Nightlife and entertainment, Farmers' markets |
| Duncans Mills | A quaint, historic hamlet located along the Russian River, perfect for those looking for a small-town feel with unique shops and dining options. | Duncans Mills Historic District, Russian River access, Local shops, Dining options, Nature trails |
| Occidental | A charming small town with a rich history, featuring unique shops, restaurants, and a strong sense of community. Great for those seeking a quiet getaway. | Occidental Arts and Ecology Center, Local eateries, Hiking trails, Celebration of local arts, Scenic countryside |
| Bodega Bay | A stunning coastal area known for its beautiful beaches and outdoor activities. Attractions include ocean views, whale watching, and marine life. | Bodega Head, Doran Beach, Whale watching tours, Bodega Bay waterfront, Local seafood restaurants |
| Sonoma County | Famous for its wineries and beautiful landscapes, the broader Sonoma County offers a variety of activities and attractions, making it a popular destination. | Sonoma Coast State Park, Wine country tours, Local farmers markets, Historic towns like Sonoma and Petaluma, Outdoor recreation |
Do you need a license for Airbnb in Monte Rio?
We recommend checking directly with Monte Rio's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (18% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Monte Rio
TIRNANoG: Hot Tub Deck Gas Fireplace & Firepit
Entire Place • 4 bedrooms
Hot Tub, Romantic Treehouse Cabin, Hi-Spd Wi-Fi
Entire Place • 2 bedrooms
"California Dream:" Contemporary River Penthouse
Entire Place • 3 bedrooms
The Shelter Co. Shack - Luxury Cabin on the River
Entire Place • 4 bedrooms
Redwood Hollow: 5-Star Magical Retreat!HotTb/WiFi!
Entire Place • 3 bedrooms
The Retreat at River Gardens
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Monte Rio
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| River Homes | 13 | $888,605 | 586 | 4.77/5.0 |
| Russian River Getaways | 6 | $570,585 | 1220 | 4.84/5.0 |
| Vacasa California | 7 | $369,464 | 346 | 4.51/5.0 |
| Pierre | 9 | $302,155 | 79 | 2.31/5.0 |
| Tom | 5 | $234,841 | 387 | 4.89/5.0 |
| Trudy | 1 | $168,224 | 465 | 4.96/5.0 |
| Fidel | 1 | $163,937 | 93 | 4.97/5.0 |
| Kelsey | 1 | $147,035 | 116 | 4.90/5.0 |
| Stace | 1 | $145,311 | 43 | 4.95/5.0 |
| Peter | 2 | $144,197 | 1495 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Monte Rio
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.5%), with house and outdoor & mobile properties comprising 82.5% of inventory
- Strong specialty sector (43.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.0% combined)
Room Capacity Distribution
Analysis of 103 properties in Monte Rio shows that 2 bedrooms properties are most prevalent, making up 34% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.1% of all listings.
Key Insights
- Most common: 2 bedrooms (34%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 63.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in Monte Rio reveals that 4 guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 58.3% of the market.
Key Insights
- Most common capacity: 4 guests (30.1% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 58.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in Monte Rio, the most common availability pattern is 181-270 days (33% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32% of properties).
Key Insights
- Most common availability window: 181-270 days (33%)
- Most common booking duration: 91-180 days (32%)
- Properties with high availability (180+ days): 58.3%
- Properties with long-term bookings (180+ days): 44.7%
Minimum Stay Distributions
1 Night
26 listings
26.8% of total
2 Nights
25 listings
25.8% of total
3 Nights
8 listings
8.2% of total
4-6 Nights
3 listings
3.1% of total
7-29 Nights
1 listings
1% of total
30+ Nights
34 listings
35.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.6%
- Mid-length stays (4-6 nights) represent 3.1% of listings
- Monthly+ stays (35.1%) suggest a stable extended-stay market
- High market flexibility with 60.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.1% of total
Super Strict 30 Days
11 listings
11.7% of total
Flexible
12 listings
12.8% of total
Moderate
18 listings
19.1% of total
Firm
28 listings
29.8% of total
Strict
24 listings
25.5% of total
Key Insights
- Firm is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (31.9%) and strict (55.3%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 80 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 31 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Monte Rio
Every property in Monte Rio comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.5%)
- English is the top language at 72.5%, followed by Spanish (17.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for San Francisco and Oakland markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Monte Rio. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
| Marshall | 19 | $7,915 | $521.97 | 52% |
| St. Helena | 43 | $7,459 | $764.62 | 39% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
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