Airbnb Market Analytics, Statistics and Data in Modesto, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Modesto? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Modesto:
How much do Airbnb hosts make on average per month in Modesto?
The short-term rental market in Modesto shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,536 per month
- Strong performing properties (top 25%) make $2,979 or more
- Best-in-class properties (top 10%) achieve $4,531+ monthly
- Entry-level properties (bottom 25%) typically earn around $666
Revenue Variations by Month
Occupancy Rates Throughout the Year in Modesto
The market in Modesto shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Modesto
Daily rates in Modesto vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $91 per night
- Strong performing properties (top 25%) secure $146 or more
- Best-in-class properties (top 10%) pull in $220+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Modesto
Peak Season (June, July, May)
- Revenue peaks at $2564.08 per month
- Occupancy rates reach 58.14%
- Daily rates average $123.01
Shoulder Season
- Revenue averages $2104.75 per month
- Occupancy maintains 44.13%
- Daily rates hold at $117.31
Low Season (December, September, January)
- Revenue drops to $1444.93 per month
- Occupancy decreases to 34.49%
- Daily rates adjust to $111.14
Is it still profitable to do Airbnb in Modesto in 2025?
Yes! Modesto demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2105 and With 248 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Modesto
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Modesto | The bustling heart of Modesto with a vibrant arts scene, dining, and entertainment options. A prime location for tourists looking to explore local culture and nightlife. | Modesto Arch, McHenry Mansion, Gallo Center for the Arts, Downtown Modesto Farmers Market, Modesto Historic Graffiti Cruise |
| North Modesto | A family-friendly area with parks and recreational activities, appealing to visitors looking for a suburban feel while still being close to city attractions. | Dry Creek Regional Park, John Thurman Field, Modesto Golf Course, Great Valley Museum, Modesto Junior College |
| South Modesto | Known for its diverse community and local dining, South Modesto provides a more authentic experience of the city, appealing to travelers looking for local culture. | St. John's Episcopal Church, South Modesto Park, Tuolumne River Parkway, Plaza de La Raza, local markets |
| Ceres | Just south of Modesto, Ceres offers a quieter suburban environment with parks and family activities, suitable for those seeking a peaceful stay close to Modesto. | Ceres River Bluff Regional Park, Ceres Community Center, Ceres Historical Museum, Heritage Park, local sports facilities |
| Ripon | A charming small town near Modesto that provides a quaint atmosphere, perfect for travelers looking to explore classic Americana and local charm. | Ripon Historical Society, Ripon Almond Blossom Festival, Mickey's Grove Park, local boutiques and cafes |
| Salida | A close-knit community just outside Modesto that offers a blend of suburban living with easy access to city amenities, great for families and longer stays. | Salida Park, Kohler's Pond, local shops and restaurants, community events |
| Turlock | A larger nearby city with a college town vibe, Turlock has many festivals and events, making it a popular option for travelers seeking culture and community. | California State University, Stanislaus, Turlock Community Theatre, Turlock Farmer's Market, Turlock Historical Museum, Downtown Turlock |
| Oakdale | Known as the 'Cowboy Capital of the World', Oakdale offers unique western experiences and is close enough to Modesto for easy access to larger attractions. | Oakdale Cheese Factory, Cowboy Museum, local rodeos, Stanislaus River |
Do you need a license for Airbnb in Modesto?
We recommend checking directly with Modesto's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Modesto
@ Marbella Lane - Alpaca Farm House l Pool
Entire Place • 4 bedrooms
Beautiful Orchard House on the Farm- Jacuzzi/Pool
Entire Place • 3 bedrooms
House in the Clouds | As Seen on Netflix
Entire Place • 3 bedrooms
The Dazey Oasis I Pool I Arcade
Entire Place • 4 bedrooms
Valley oasis w/hot tub, fire pit, near freeway
Entire Place • 3 bedrooms
Spacious family-friendly cozy vacation home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Modesto
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jesse | 7 | $306,287 | 496 | 4.88/5.0 |
| Laurie | 6 | $180,905 | 1832 | 4.93/5.0 |
| Mary | 5 | $177,383 | 510 | 4.92/5.0 |
| Wendy | 1 | $125,565 | 23 | 4.70/5.0 |
| Jerry | 4 | $110,133 | 240 | 4.79/5.0 |
| Sam | 6 | $109,990 | 144 | 4.66/5.0 |
| Evolve | 3 | $98,287 | 55 | 4.61/5.0 |
| Vladimir And Anita | 4 | $95,873 | 378 | 4.92/5.0 |
| Stacy | 3 | $93,931 | 153 | 4.73/5.0 |
| Karle | 8 | $82,998 | 83 | 2.43/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Modesto
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (63.3%), with house and apartment & condo properties comprising 88.3% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.4% combined)
Room Capacity Distribution
Analysis of 248 properties in Modesto shows that 1 bedroom properties are most prevalent, making up 31.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 49.2% of all listings.
Key Insights
- Most common: 1 bedroom (31.5%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 49.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 248 properties in Modesto reveals that 2 guests properties dominate the market, representing 22.2% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 35.1% of the market.
Key Insights
- Most common capacity: 2 guests (22.2% of market)
- Least common capacity: 7 guests (3.2% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 35.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 248 properties in Modesto, the most common availability pattern is 271-366 days (44% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.8% of properties).
Key Insights
- Most common availability window: 271-366 days (44%)
- Most common booking duration: 181-270 days (27.8%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 32.7%
Minimum Stay Distributions
1 Night
73 listings
32.4% of total
2 Nights
56 listings
24.9% of total
3 Nights
24 listings
10.7% of total
4-6 Nights
22 listings
9.8% of total
7-29 Nights
29 listings
12.9% of total
30+ Nights
21 listings
9.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.3%
- Mid-length stays (4-6 nights) represent 9.8% of listings
- Monthly+ stays (9.3%) suggest a stable extended-stay market
- High market flexibility with 68.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
46 listings
22.5% of total
Moderate
69 listings
33.8% of total
Firm
43 listings
21.1% of total
Strict
46 listings
22.5% of total
Key Insights
- Moderate is the preferred policy at 33.8% of listings
- The market shows a balanced distribution between guest-friendly (56.3%) and strict (43.6%) policies
- Firm policies are least common at 21.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Sep, averaging 34 days
- Shortest booking windows are in Apr, Feb, Jan, averaging 21 days
- Summer shows the longest average booking window at 32 days, while Winter has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 32 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Modesto
Every property in Modesto comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and Spain (0.7%)
- English is the top language at 69.5%, followed by Spanish (25.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Modesto and Los Angeles markets
- Develop localized content for Canada and Spain
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Modesto. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Wawona | 62 | $7,189 | $515.43 | 48% |
| Marina | 58 | $6,665 | $379.64 | 53% |
| Pajaro Dunes | 65 | $6,643 | $528.38 | 44% |
| Pleasure Point | 101 | $6,479 | $474.19 | 53% |
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