Airbnb Market Analytics, Statistics and Data in Mill Valley, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mill Valley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mill Valley:
How much do Airbnb hosts make on average per month in Mill Valley?
The short-term rental market in Mill Valley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,833 per month
- Strong performing properties (top 25%) make $7,838 or more
- Best-in-class properties (top 10%) achieve $12,765+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,594
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mill Valley
The market in Mill Valley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mill Valley
Daily rates in Mill Valley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $287 per night
- Strong performing properties (top 25%) secure $520 or more
- Best-in-class properties (top 10%) pull in $853+ per night
- Entry-level properties (bottom 25%) earn around $183
Daily Rate Variations by Month
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Seasonality patterns in Mill Valley
Peak Season (July, August, November)
- Revenue peaks at $7165.79 per month
- Occupancy rates reach 64.32%
- Daily rates average $436.76
Shoulder Season
- Revenue averages $6173.64 per month
- Occupancy maintains 54.19%
- Daily rates hold at $421.53
Low Season (March, January, February)
- Revenue drops to $4914.29 per month
- Occupancy decreases to 45.05%
- Daily rates adjust to $408.82
Is it still profitable to do Airbnb in Mill Valley in 2025?
Yes! Mill Valley demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $6174 and With 256 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mill Valley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mill Valley Village | Charming downtown area with local boutiques, restaurants, and close access to nature. Popular among visitors looking for a small-town feel near the Bay Area. | Mill Valley Film Festival, Mount Tamalpais State Park, Old Mill Park, Mill Valley Historical Society, Throckmorton Theatre |
| Tamalpais Valley | Scenic residential area near hiking trails and with stunning views of Mount Tamalpais. Great for nature lovers and those seeking a peaceful retreat. | Mount Tamalpais State Park, Muir Woods National Monument, Glen Canyon Park, Tamalpais High School, local wineries |
| Almonte | A quiet neighborhood with easy access to Mill Valley and the nearby Marin Headlands, ideal for families and travelers who enjoy outdoor activities. | Marin Headlands, Point Bonita Lighthouse, riding and biking trails, Lands End Trail, locals' favorite parks |
| Cascade Canyon | Known for its hiking trails and beautiful nature, this area is appealing for outdoor enthusiasts and offers a tranquil environment. | Cascade Canyon Trail, Mill Valley Outdoor Art Club, Muir Beach Overlook, Dipsea Trail, Stinson Beach nearby |
| Mill Valley-Sausalito Highway 101 | Conveniently located for quick access to the highway, making it an excellent spot for business travelers and those looking to explore the Bay Area. | Sausalito waterfront, Bay Area Discovery Museum, Golden Gate Bridge views, Marin Civic Center, local restaurants |
| Edgewood | A residential area that combines quiet living with easy access to Mill Valley attractions, ideal for those wanting to experience the local lifestyle. | Edgewood Park, local shops, nature trails, Vista Park, close proximity to Mill Valley Village |
| Homestead Valley | A peaceful neighborhood surrounded by nature, appealing to those looking for serenity and beautiful landscapes, perfect for relaxation. | Homestead Valley Park, local hiking trails, nature reserves, close to Marin Country Mart, family-friendly environment |
| Throckmorton Avenue | Well-known street with popular dining and shopping options, great for visitors wanting to experience the local Mill Valley culture. | local coffee shops, dine-out spots, Mill Valley Sports, art galleries, thrift stores |
Do you need a license for Airbnb in Mill Valley?
We recommend checking directly with Mill Valley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mill Valley
Enjoy Water Views at this Marin Family Retreat
Entire Place • 4 bedrooms
Tudor Revival Castle with Bay Views 5bd 5 bath
Entire Place • 5 bedrooms
Mountain View Home Near Muir Woods Redwoods
Entire Place • 4 bedrooms
Unbeatable Location, Spacious MV Home
Entire Place • 4 bedrooms
Mill Valley Retreat | Bay View, Hot Tub, Treehouse
Entire Place • 4 bedrooms
Two Creeks Treehouse
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Mill Valley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 3 | $457,835 | 274 | 4.97/5.0 |
| Adrienne | 3 | $408,897 | 193 | 4.95/5.0 |
| Britton | 1 | $351,655 | 12 | 5.00/5.0 |
| Hila | 3 | $333,779 | 490 | 4.94/5.0 |
| Zipstay | 1 | $258,666 | 9 | 4.89/5.0 |
| Harold | 3 | $241,292 | 454 | 4.94/5.0 |
| Jessie | 3 | $240,656 | 227 | 4.98/5.0 |
| David | 1 | $212,482 | 75 | 4.99/5.0 |
| Sally | 2 | $203,401 | 239 | 4.95/5.0 |
| Laura | 2 | $195,488 | 116 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mill Valley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.1%), with house and apartment & condo properties comprising 74.6% of inventory
- Untapped potential in outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 256 properties in Mill Valley shows that 1 bedroom properties are most prevalent, making up 39.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 57.4% of all listings.
Key Insights
- Most common: 1 bedroom (39.1%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 57.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 256 properties in Mill Valley reveals that 2 guests properties dominate the market, representing 28.5% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.9% of the market.
Key Insights
- Most common capacity: 2 guests (28.5% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 44.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 256 properties in Mill Valley, the most common availability pattern is 91-180 days (28.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.7% of properties).
Key Insights
- Most common availability window: 91-180 days (28.9%)
- Most common booking duration: 181-270 days (27.7%)
- Properties with high availability (180+ days): 53.9%
- Properties with long-term bookings (180+ days): 46.9%
Minimum Stay Distributions
1 Night
38 listings
17% of total
2 Nights
83 listings
37.1% of total
3 Nights
35 listings
15.6% of total
4-6 Nights
31 listings
13.8% of total
7-29 Nights
12 listings
5.4% of total
30+ Nights
25 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.1%
- Mid-length stays (4-6 nights) represent 13.8% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 69.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
15 listings
6.5% of total
Moderate
58 listings
25% of total
Firm
69 listings
29.7% of total
Strict
90 listings
38.8% of total
Key Insights
- Strict is the preferred policy at 38.8% of listings
- Stricter policies (Firm & Strict) dominate at 68.5% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 6.5% of listings
Recommendations
- The market supports stricter policies, with 68.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jul, averaging 61 days
- Shortest booking windows are in Jan, Feb, Mar, averaging 48 days
- Spring shows the longest average booking window at 57 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Mill Valley
Every property in Mill Valley comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.8%) and United Kingdom (1.4%)
- English is the top language at 70.8%, followed by Spanish (13.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for San Francisco and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mill Valley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
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