Airbnb Market Analytics, Statistics and Data in Menlo Park, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Menlo Park? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Menlo Park:
How much do Airbnb hosts make on average per month in Menlo Park?
The short-term rental market in Menlo Park shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,187 per month
- Strong performing properties (top 25%) make $7,801 or more
- Best-in-class properties (top 10%) achieve $12,574+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,851
Revenue Variations by Month
Occupancy Rates Throughout the Year in Menlo Park
The market in Menlo Park shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Menlo Park
Daily rates in Menlo Park vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $281 per night
- Strong performing properties (top 25%) secure $423 or more
- Best-in-class properties (top 10%) pull in $553+ per night
- Entry-level properties (bottom 25%) earn around $195
Daily Rate Variations by Month
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Seasonality patterns in Menlo Park
Peak Season (August, July, May)
- Revenue peaks at $7008.53 per month
- Occupancy rates reach 57.04%
- Daily rates average $372.55
Shoulder Season
- Revenue averages $5694.28 per month
- Occupancy maintains 49.38%
- Daily rates hold at $325.87
Low Season (April, December, January)
- Revenue drops to $4073.68 per month
- Occupancy decreases to 38.37%
- Daily rates adjust to $300.74
Is it still profitable to do Airbnb in Menlo Park in 2025?
Yes! Menlo Park demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $5694 and With 236 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Menlo Park
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Menlo Park | The heart of Menlo Park, featuring restaurants, shops, and close proximity to Stanford University. A central hub for visitors wishing to explore the area. | Stanford University, Menlo Park Library, Burgess Park, Sequoia Station Shopping Center, Menlo Park Farmers Market |
| Allied Arts | A charming and historic neighborhood known for its artistic atmosphere and beautiful homes. Appeals to those looking for a tranquil residential experience. | Allied Arts Guild, Menlo Park Historical Association, Parks and green spaces, Art galleries, Quaint cafes |
| Menlo Park Business District | Home to a robust business community, this area attracts business travelers and tech professionals due to its proximity to major tech companies. | Facebook Headquarters, Palo Alto Research Center, Caltrain station, Local eateries and cafes, Business networking events |
| El Camino Real | A major thoroughfare with plentiful businesses, eateries, and accessibility to nearby attractions. Ideal for hosts looking to attract travelers. | Restaurants and cafes, Shopping centers, Fitness centers, Local boutiques, Easy access to public transport |
| Menlo Oaks | A suburban neighborhood with quiet streets and a family-friendly atmosphere, appealing to visitors looking for a peaceful stay. | Menlo Oaks Park, Parks and playgrounds, Neighborhood atmosphere, Walking trails, Quiet residential vibe |
| Frognal Estates | A luxurious neighborhood with expansive homes and gardens, appealing to affluent travelers seeking high-end accommodations. | Lush greenery, High-end dining options nearby, Exclusivity and privacy, Proximity to Stanford, Scenic views |
| Burgess Park Area | Surrounds the popular Burgess Park with recreational activities and playgrounds, making it great for families visiting the area. | Burgess Park, Community center, Sports facilities, Walking trails, Family-friendly events |
| Sand Hill Road | Renowned for venture capital firms and startups, making it a prime spot for business travelers and investors. | Venture capital offices, Business conferences, Proximity to Stanford University, High-end restaurants, Networking opportunities |
Do you need a license for Airbnb in Menlo Park?
We recommend checking directly with Menlo Park's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Menlo Park
2 Luxury Townhouses near Meta & Stanford - 493|497
Entire Place • 8 bedrooms
Luxury Home Near Stanford
Entire Place • 4 bedrooms
Modern French Country Style Home
Entire Place • 5 bedrooms
Menlo Park 2bd @ Sandhill Rd nr Stanford
Entire Place • 2 bedrooms
West Menlo Park Luxurious Executive Home
Entire Place • 5 bedrooms
Menlo Park 2bd @ Sandhill nr Stanford - Pool, Gym
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Menlo Park
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor 5 | 5 | $913,950 | 113 | 4.79/5.0 |
| Diana | 8 | $686,008 | 115 | 4.78/5.0 |
| Millennium Flats Inc | 8 | $476,635 | 505 | 4.89/5.0 |
| Locale | 4 | $459,020 | 79 | 4.51/5.0 |
| Bluebird | 15 | $418,650 | 30 | 1.78/5.0 |
| Madi | 5 | $384,129 | 671 | 4.93/5.0 |
| Joelle | 2 | $314,207 | 50 | 5.00/5.0 |
| Global Luxury Suites | 31 | $291,605 | 292 | 2.59/5.0 |
| Yonten | 2 | $261,031 | 231 | 4.89/5.0 |
| Cath | 1 | $205,651 | 18 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Menlo Park
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.8%), with apartment & condo and house properties comprising 88.5% of inventory
- Untapped potential in others, outdoor & mobile segments (2.9% combined)
Room Capacity Distribution
Analysis of 236 properties in Menlo Park shows that 1 bedroom properties are most prevalent, making up 41.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.7% of all listings.
Key Insights
- Most common: 1 bedroom (41.5%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 73.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 236 properties in Menlo Park reveals that 3 guests properties dominate the market, representing 22.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 3 guests and 2 guests make up 43.6% of the market.
Key Insights
- Most common capacity: 3 guests (22.9% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 43.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 236 properties in Menlo Park, the most common availability pattern is 271-366 days (53% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34.3% of properties).
Key Insights
- Most common availability window: 271-366 days (53%)
- Most common booking duration: 1-30 days (34.3%)
- Properties with high availability (180+ days): 66.1%
- Properties with long-term bookings (180+ days): 35.2%
Minimum Stay Distributions
1 Night
31 listings
15.2% of total
2 Nights
66 listings
32.4% of total
3 Nights
19 listings
9.3% of total
4-6 Nights
52 listings
25.5% of total
7-29 Nights
20 listings
9.8% of total
30+ Nights
16 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.6%
- Mid-length stays (4-6 nights) represent 25.5% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 56.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
7 listings
4.4% of total
Moderate
78 listings
49.1% of total
Firm
20 listings
12.6% of total
Strict
54 listings
34% of total
Key Insights
- Moderate is the preferred policy at 49.1% of listings
- The market shows a balanced distribution between guest-friendly (53.5%) and strict (46.6%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 4.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Oct, averaging 61 days
- Shortest booking windows are in Feb, Mar, Dec, averaging 36 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Menlo Park
Below is the distribution of amenities across listings in Menlo Park:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.3%) and China (2.5%)
- English is the top language at 66.1%, followed by Spanish (12.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for New York and San Francisco markets
- Develop localized content for United Kingdom and China
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Menlo Park. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
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