Airbnb Market Analytics, Statistics and Data in McKinleyville, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in McKinleyville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in McKinleyville:
How much do Airbnb hosts make on average per month in McKinleyville?
The short-term rental market in McKinleyville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,929 per month
- Strong performing properties (top 25%) make $4,442 or more
- Best-in-class properties (top 10%) achieve $6,609+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,765
Revenue Variations by Month
Occupancy Rates Throughout the Year in McKinleyville
The market in McKinleyville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in McKinleyville
Daily rates in McKinleyville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $164 per night
- Strong performing properties (top 25%) secure $243 or more
- Best-in-class properties (top 10%) pull in $353+ per night
- Entry-level properties (bottom 25%) earn around $120
Daily Rate Variations by Month
Get Live McKinleyville Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in McKinleyville
Peak Season (July, June, August)
- Revenue peaks at $4686.22 per month
- Occupancy rates reach 74.13%
- Daily rates average $212.12
Shoulder Season
- Revenue averages $3404.50 per month
- Occupancy maintains 50.90%
- Daily rates hold at $199.69
Low Season (November, December, January)
- Revenue drops to $1846.31 per month
- Occupancy decreases to 35.59%
- Daily rates adjust to $187.69
Is it still profitable to do Airbnb in McKinleyville in 2025?
Yes! McKinleyville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3404 and The market's 127 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in McKinleyville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Humboldt Bay | Scenic waterfront area appealing to nature lovers and those looking to explore the outdoors. Close to beaches and hiking trails, making it ideal for tourists seeking adventure and relaxation. | Humboldt Botanical Gardens, Humboldt Bay Wildlife Area, Moonstone Beach, Redwood National and State Parks, Trinidad State Beach |
| Old Town | Historic district with charming architecture and a vibrant arts scene. Offers unique shops, galleries, and restaurants, attracting visitors interested in culture and history. | Old Town Historic District, Carson Mansion, Humboldt County Museum, Lost Coast Brewery, The Historic Old Town |
| Clam Beach | Secluded beach area perfect for those seeking tranquility and natural beauty. Ideal for families and couples looking for a peaceful getaway by the ocean. | Clam Beach County Park, Patrick's Point State Park, Enderts Beach, Big Lagoon County Park, Humboldt Lagoons State Park |
| Arcata | Home to Humboldt State University, Arcata is a vibrant college town with a youthful atmosphere. Great for attracting students as well as families visiting the university. | Arcata Plaza, Redwood Park, Humboldt State University, Arcata Marsh and Wildlife Sanctuary, The Arcata Theatre |
| Moonstone Beach | Known for its stunning views and beautiful sunsets, this beach area attracts couples and nature lovers. It's a great spot for romantic getaways and beach activities. | Moonstone Beach County Park, Moonstone Beach Boardwalk, Humboldt Coastal Nature Center, Trinidad State Beach, Vista Point |
| Trinidad | A picturesque coastal town known for its charming scenery and outdoor activities. Great for those looking to experience the beauty of Northern California's coast. | Trinidad Pier, Trinidad Head, Luffenholtz Beach County Park, Patrick's Point State Park, Old Town Trinidad |
| McKinleyville Community Park | A family-oriented area with parks and recreational facilities, ideal for families visiting and looking for a comfortable stay close to nature and play areas for children. | McKinleyville Community Park, Humboldt Botanical Gardens, Dows Prairie Park, Coyote Creek, Humboldt Bay Trail |
| Indian Beach | A hidden gem known for its natural beauty and opportunities for beachcombing and wildlife viewing, attracting adventure seekers and those looking for solitude. | Indian Beach, Trinidad State Beach, Patrick's Point State Park, Lost Coast Trail, Sandy Prairie |
Do you need a license for Airbnb in McKinleyville?
We recommend checking directly with McKinleyville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in McKinleyville
The Fieldbrook Retreat
Entire Place • 5 bedrooms
Bigfoots Hideaway 6BR Redwoods Game Room & Fun!
Entire Place • 6 bedrooms
Luna’s House By the Water
Entire Place • 2 bedrooms
Redwood Family Hideaway
Entire Place • 4 bedrooms
McKinleyville Getaway w/ Hot Tub & Ocean Views!
Entire Place • 3 bedrooms
New 4BR - hot tub, game room & gym with Peloton
Entire Place • 4 bedrooms
Top Performing Professional Hosts in McKinleyville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| North Coast | 7 | $383,884 | 463 | 4.78/5.0 |
| Amy | 7 | $267,239 | 322 | 4.89/5.0 |
| Chris And Charlie With Casago | 3 | $203,808 | 100 | 4.96/5.0 |
| Andy | 3 | $194,226 | 203 | 5.00/5.0 |
| Amber | 3 | $160,474 | 318 | 4.90/5.0 |
| Sage | 2 | $138,014 | 72 | 5.00/5.0 |
| Vacasa California | 5 | $119,796 | 313 | 4.81/5.0 |
| Evolve | 2 | $107,337 | 125 | 4.72/5.0 |
| Johnny | 1 | $93,195 | 106 | 4.98/5.0 |
| Ryan | 3 | $86,813 | 93 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in McKinleyville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.1%), with house and others properties comprising 71.6% of inventory
- Strong specialty sector (22.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.4% combined)
Room Capacity Distribution
Analysis of 127 properties in McKinleyville shows that 1 bedroom properties are most prevalent, making up 31.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.9% of all listings.
Key Insights
- Most common: 1 bedroom (31.5%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 55.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 127 properties in McKinleyville reveals that 4 guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 50.4% of the market.
Key Insights
- Most common capacity: 4 guests (28.3% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 50.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 127 properties in McKinleyville, the most common availability pattern is 91-180 days (38.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37% of properties).
Key Insights
- Most common availability window: 91-180 days (38.6%)
- Most common booking duration: 181-270 days (37%)
- Properties with high availability (180+ days): 44.9%
- Properties with long-term bookings (180+ days): 55.9%
Minimum Stay Distributions
1 Night
51 listings
42.1% of total
2 Nights
56 listings
46.3% of total
3 Nights
2 listings
1.7% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
11 listings
9.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.4%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (9.1%) suggest a stable extended-stay market
- High market flexibility with 90.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
11 listings
9% of total
Flexible
16 listings
13.1% of total
Moderate
55 listings
45.1% of total
Firm
32 listings
26.2% of total
Strict
8 listings
6.6% of total
Key Insights
- Moderate is the preferred policy at 45.1% of listings
- The market shows a balanced distribution between guest-friendly (58.2%) and strict (32.8%) policies
- Strong market consensus around Moderate policies
- Strict policies are least common at 6.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 63 days
- Shortest booking windows are in Feb, Oct, Jan, averaging 35 days
- Summer shows the longest average booking window at 55 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in McKinleyville
Below is the distribution of amenities across listings in McKinleyville:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (1.1%) and Canada (1.1%)
- English is the top language at 78.1%, followed by Spanish (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for San Francisco and Redding markets
- Develop localized content for Germany and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding McKinleyville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Irish Beach | 42 | $6,576 | $381.15 | 56% |
| Albion | 54 | $5,460 | $426.38 | 48% |
| Caspar | 43 | $4,909 | $380.18 | 50% |
| Trinidad | 132 | $4,477 | $302.04 | 51% |
| Elk | 26 | $4,378 | $424.24 | 39% |
| Little River | 60 | $3,807 | $316.46 | 44% |
| Smith River | 72 | $3,727 | $249.52 | 47% |
| Fort Bragg | 220 | $3,711 | $338.76 | 40% |
| Mendocino | 123 | $3,630 | $338.31 | 41% |
| Samoa | 14 | $3,435 | $219.35 | 53% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights