Airbnb Market Analytics, Statistics and Data in Mariposa, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mariposa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mariposa:
How much do Airbnb hosts make on average per month in Mariposa?
The short-term rental market in Mariposa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,559 per month
- Strong performing properties (top 25%) make $5,697 or more
- Best-in-class properties (top 10%) achieve $8,334+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,165
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mariposa
The market in Mariposa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mariposa
Daily rates in Mariposa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $215 per night
- Strong performing properties (top 25%) secure $302 or more
- Best-in-class properties (top 10%) pull in $408+ per night
- Entry-level properties (bottom 25%) earn around $158
Daily Rate Variations by Month
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Seasonality patterns in Mariposa
Peak Season (June, July, May)
- Revenue peaks at $6233.77 per month
- Occupancy rates reach 67.89%
- Daily rates average $273.19
Shoulder Season
- Revenue averages $4244.59 per month
- Occupancy maintains 51.29%
- Daily rates hold at $246.80
Low Season (November, February, January)
- Revenue drops to $2208.00 per month
- Occupancy decreases to 31.14%
- Daily rates adjust to $223.90
Is it still profitable to do Airbnb in Mariposa in 2025?
Yes! Mariposa demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $4245 and With 303 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mariposa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Yosemite Valley | The heart of Yosemite National Park, offering breathtaking views, abundant wildlife, and excellent hiking opportunities. Ideal for nature lovers and adventure seekers. | Yosemite Falls, Ansel Adams Gallery, El Capitan, Half Dome, Yosemite Village |
| Mariposa Town | A charming gold rush town with rich history, local shops, and a quaint atmosphere. Great for visitors who wish to experience California's history and culture while being close to nature. | Mariposa Museum and History Center, California State Mining and Mineral Museum, Historic Mariposa Courthouse, Mariposa Grove of Giant Sequoias, Downtown Mariposa |
| Catheys Valley | Rural area known for its peaceful surroundings and agricultural charm. Attracts visitors looking for a quiet retreat surrounded by nature. | Local farms, Hiking trails, Scenic views of the Sierra Nevada, Wildlife viewing spots |
| El Portal | A small community located near the entrance to Yosemite National Park, perfect for those wanting quick access to the park's attractions while enjoying a quieter stay. | Merced River, Yosemite West, Local eateries, Outdoor recreation areas |
| Bass Lake | A beautiful lake destination popular for water activities and relaxation. Ideal for families and groups looking for a summer getaway. | Fishing, Boating, Hiking trails in the Sierra National Forest, Bass Lake State Park |
| Fish Camp | A small mountain community just outside of Yosemite, ideal for guests who want proximity to the park and a cozy cabin feel. | South Entrance to Yosemite National Park, Local dining options, Scenic hiking trails |
| Groveland | Historic town with a picturesque setting, known for its proximity to both Yosemite and various outdoor activities, making it a popular spot for visitors throughout the year. | Pine Mountain Lake, Groveland Yosemite Gateway Museum, Hiking and camping opportunities |
| Oakhurst | A gateway town to Yosemite, featuring shops, restaurants, and a family-friendly atmosphere, making it ideal for families visiting the park. | Yosemite Mountain Sugar Pine Railroad, Golden Chain Theatre, Local wineries, Nature trails |
Do you need a license for Airbnb in Mariposa?
We recommend checking directly with Mariposa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mariposa
Luxury Nature Getaway *StoneHouse* HotTub, Firepit
Entire Place • 3 bedrooms
Yosemite Peaks Retreat: TWO HOMES twice the fun!
Entire Place • 5 bedrooms
Secluded modern creekside getaway
Entire Place • 3 bedrooms
Luxury Cabin Near Yosemite in Mariposa
Entire Place • 3 bedrooms
Mountain Retreat w/nature views, deck, hot tub, EV
Entire Place • 3 bedrooms
THE PEAKS @Mariposa:Amazing Views/Great Location!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Mariposa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tchukon & Carolyn | 14 | $993,778 | 2534 | 4.89/5.0 |
| Jazzy And David | 10 | $899,115 | 1858 | 4.92/5.0 |
| Dylan | 18 | $710,470 | 2029 | 4.84/5.0 |
| Maja | 4 | $483,399 | 267 | 3.73/5.0 |
| Evolve | 11 | $427,464 | 514 | 4.70/5.0 |
| Courtney | 11 | $376,225 | 1869 | 4.93/5.0 |
| Anne | 6 | $271,396 | 994 | 4.94/5.0 |
| Beth | 3 | $247,174 | 387 | 4.98/5.0 |
| Bernard | 2 | $209,373 | 385 | 4.96/5.0 |
| Natalie And Jon | 2 | $172,533 | 518 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mariposa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.4%), with house and outdoor & mobile properties comprising 80.9% of inventory
- Strong specialty sector (22.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.9% combined)
Room Capacity Distribution
Analysis of 303 properties in Mariposa shows that 3 bedrooms properties are most prevalent, making up 41.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 64.4% of all listings.
Key Insights
- Most common: 3 bedrooms (41.3%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 303 properties in Mariposa reveals that 6 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 51.2% of the market.
Key Insights
- Most common capacity: 6 guests (26.7% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 303 properties in Mariposa, the most common availability pattern is 91-180 days (37.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36% of properties).
Key Insights
- Most common availability window: 91-180 days (37.3%)
- Most common booking duration: 181-270 days (36%)
- Properties with high availability (180+ days): 49.8%
- Properties with long-term bookings (180+ days): 51.2%
Minimum Stay Distributions
1 Night
99 listings
34.5% of total
2 Nights
153 listings
53.3% of total
3 Nights
12 listings
4.2% of total
4-6 Nights
2 listings
0.7% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
20 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.8%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 92.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
41 listings
14% of total
Moderate
101 listings
34.6% of total
Firm
52 listings
17.8% of total
Strict
96 listings
32.9% of total
Key Insights
- Moderate is the preferred policy at 34.6% of listings
- The market shows a balanced distribution between guest-friendly (48.6%) and strict (50.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 68 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 32 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Mariposa
Every property in Mariposa comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.7%) and Germany (2.7%)
- English is the top language at 69.7%, followed by Spanish (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Los Angeles and San Francisco markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mariposa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Wawona | 62 | $7,189 | $515.43 | 48% |
| Yosemite National Park | 230 | $6,428 | $461.99 | 47% |
| Zephyr Cove | 189 | $6,239 | $568.98 | 36% |
| Yosemite West | 27 | $5,737 | $324.23 | 54% |
| Stateline | 30 | $5,426 | $515.55 | 45% |
| Meyers | 192 | $5,417 | $423.92 | 44% |
| Three Rivers | 392 | $5,147 | $343.32 | 50% |
| Kyburz | 11 | $4,991 | $320.61 | 45% |
| South Lake Tahoe | 1,630 | $4,344 | $433.96 | 38% |
| Oakhurst | 637 | $4,234 | $295.98 | 48% |
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