Airbnb Market Analytics, Statistics and Data in Los Gatos, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Los Gatos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Los Gatos:

Average Daily Rate

$224

Occupancy Rate

44.25%

Annual Revenue

$30,461

Revenue Growth YoY

17.25%

Best Month

March

Worst Month

January

Regulation

Low

Active Listings

How much do Airbnb hosts make on average per month in Los Gatos?

The short-term rental market in Los Gatos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $3,194 per month
Strong performing properties (top 25%) make $5,382 or more
Best-in-class properties (top 10%) achieve $7,589+ monthly
Entry-level properties (bottom 25%) typically earn around $1,408

Revenue Variations by Month

Occupancy Rates Throughout the Year in Los Gatos

The market in Los Gatos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 49% occupancy rates
Strong performing properties (top 25%) achieve 70% or higher
Best-in-class properties (top 10%) reach 85%+occupancy
Entry-level properties (bottom 25%) average around 24%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Los Gatos

Daily rates in Los Gatos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $154 per night
Strong performing properties (top 25%) secure $244 or more
Best-in-class properties (top 10%) pull in $348+ per night
Entry-level properties (bottom 25%) earn around $101

Daily Rate Variations by Month

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Seasonality patterns in Los Gatos

Peak Season (March, June, August)

Revenue peaks at $4611.27 per month
Occupancy rates reach 53.63%
Daily rates average $226.55

Shoulder Season

Revenue averages $3974.49 per month
Occupancy maintains 48.01%
Daily rates hold at $204.39

Low Season (December, November, January)

Revenue drops to $2848.05 per month
Occupancy decreases to 39.19%
Daily rates adjust to $185.92

Is it still profitable to do Airbnb in Los Gatos in 2025?

Yes! Los Gatos demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3974 and With 96 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Los Gatos

Area	Why Choose This Area	Key Attractions
Downtown Los Gatos	Charming downtown area with a vibrant atmosphere, excellent dining, and boutique shopping. It's a popular spot for visitors looking to explore the local culture and events.	Los Gatos Creek Trail, Old Town Los Gatos, Restaurants and cafes, Los Gatos Theater, Monthly Art Walks
Vasona Park	A beautiful park with scenic views and recreational activities. Ideal for families and nature lovers looking for outdoor activities in close proximity to the town.	Vasona Lake, Picnic areas, Walking and biking trails, Water activities, Parks and play areas
Los Gatos Historic District	Rich in history with well-preserved architecture. This area attracts history buffs and those interested in the local heritage while being near local amenities.	The Los Gatos History Museum, Historic homes, Local galleries, Quaint shops and cafes, Nearby hiking trails
Loma Prieta	A scenic area with hiking trails and breathtaking views. Great for guests who love outdoor adventures and the natural beauty of the San Francisco Bay Area.	Hiking trails, Mountain views, Picnic areas, Adventure activities, Wildlife viewing
Mount Eden	A peaceful neighborhood with a suburban feel, known for its proximity to wine country and vineyards. Attractive to guests looking for a relaxed and upscale experience.	Local wineries, Scenic drives, Gourmet dining, Outdoor festivals, Wine tasting events
Cathedral Oaks	A serene area surrounded by nature, perfect for those wanting a quiet retreat away from the busyness of urban life. Great for relaxation and exploring nature.	Hiking along the trails, Natural parks, Birdwatching, Picnic spots, Close proximity to nature reserves
Blossom Hill	Family-friendly neighborhood known for its parks and recreational facilities. Attracts families visiting the area for sports and activities.	Blossom Hill Park, Community sports facilities, Children's playgrounds, Nearby shopping centers, Seasonal events
La Rinconada	An upscale residential area with beautiful homes and manicured landscapes, appealing to those looking for tranquillity while still being near urban amenities.	La Rinconada Country Club, Local parks, Exclusive dining options, Golfing opportunities, Walking trails

Do you need a license for Airbnb in Los Gatos?

$648.83

Daily Rate

Top Performing Professional Hosts in Los Gatos

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
May	5	$296,939	929	4.88/5.0
Nicole	1	$187,350	45	4.93/5.0
Michaela	1	$149,821	3	5.00/5.0
Christine	4	$139,436	208	4.93/5.0
Wenting	1	$125,921	44	4.98/5.0
April	2	$124,103	1492	4.98/5.0
Chris	1	$107,875	545	4.83/5.0
Michael	1	$105,486	14	5.00/5.0
John	1	$80,239	32	4.97/5.0
Karin	1	$72,723	53	4.98/5.0

Additional analytics on vacation rental, real estate, short term rental data in Los Gatos

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (84.4%), with house and boutique & hotels properties comprising 55.2% of inventory
Strong specialty sector (44.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in unique stays segments (1.0% combined)

Room Capacity Distribution

Analysis of 96 properties in Los Gatos shows that 1 bedroom properties are most prevalent, making up 45.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.6% of all listings.

Key Insights

Most common: 1 bedroom (45.8%)
Least common: 5+ bedrooms (1%)
Market concentration: 64.6% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 96 properties in Los Gatos reveals that 2 guests properties dominate the market, representing 36.5% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.3% of the market.

Key Insights

Most common capacity: 2 guests (36.5% of market)
Least common capacity: 7 guests (2.1% of market)
Average guest capacity: 3.6 guests per property
Market concentration: 58.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 96 properties in Los Gatos, the most common availability pattern is 271-366 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26% of properties).

Key Insights

Most common availability window: 271-366 days (43.8%)
Most common booking duration: 91-180 days (26%)
Properties with high availability (180+ days): 69.8%
Properties with long-term bookings (180+ days): 31.3%

Minimum Stay Distributions

1 Night (47.2%)

1 Night

42 listings

47.2% of total

2 Nights (20.2%)

2 Nights

18 listings

20.2% of total

3 Nights (4.5%)

3 Nights

4 listings

4.5% of total

4-6 Nights (10.1%)

4-6 Nights

9 listings

10.1% of total

7-29 Nights (14.6%)

7-29 Nights

13 listings

14.6% of total

30+ Nights (3.4%)

30+ Nights

3 listings

3.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 67.4%
Mid-length stays (4-6 nights) represent 10.1% of listings
Monthly+ stays (3.4%) suggest a stable extended-stay market
High market flexibility with 71.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (7.1%)

Flexible

6 listings

7.1% of total

Moderate (24.7%)

Moderate

21 listings

24.7% of total

Firm (45.9%)

Firm

39 listings

45.9% of total

Strict (22.4%)

Strict

19 listings

22.4% of total

Key Insights

Firm is the preferred policy at 45.9% of listings
Stricter policies (Firm & Strict) dominate at 68.3% of the market
Strong market consensus around Firm policies
Flexible policies are least common at 7.1% of listings

Recommendations

The market supports stricter policies, with 68.3% using Firm or Strict terms
Strong market preference for Firm policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Jul, May, averaging 53 days
Shortest booking windows are in Aug, Jan, Dec, averaging 41 days
Summer shows the longest average booking window at 50 days, while Winter has the shortest at 41 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Aug-Dec when lead times are shortest

Popular Airbnb Amenities in Los Gatos

Below is the distribution of amenities across listings in Los Gatos:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 93% of total guests, indicating a dominant local market share.
Primary international markets: Canada (1.3%) and United Kingdom (0.8%)
English is the top language at 72.5%, followed by Spanish (16%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%

Recommendations

Target marketing campaigns for San Jose and San Francisco markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Los Gatos. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Carmel Point	14	$17,197	$1060.21	54%
Big Sur	10	$13,758	$1307.48	49%
Del Monte Forest	102	$10,351	$907.23	47%
Sonoma	226	$9,950	$763.78	46%
Eldridge	18	$9,899	$862.21	44%
Glen Ellen	79	$9,092	$738.01	44%
Carmel-by-the-Sea	309	$8,776	$666.30	48%
Dillon Beach	79	$8,690	$647.65	44%
Moss Beach	35	$8,668	$635.23	51%
Kenwood	55	$8,081	$707.34	40%

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