Airbnb Market Analytics, Statistics and Data in Laguna Beach, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Laguna Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Laguna Beach:
How much do Airbnb hosts make on average per month in Laguna Beach?
The short-term rental market in Laguna Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,489 per month
- Strong performing properties (top 25%) make $8,320 or more
- Best-in-class properties (top 10%) achieve $13,527+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,992
Revenue Variations by Month
Occupancy Rates Throughout the Year in Laguna Beach
The market in Laguna Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Laguna Beach
Daily rates in Laguna Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $260 per night
- Strong performing properties (top 25%) secure $465 or more
- Best-in-class properties (top 10%) pull in $762+ per night
- Entry-level properties (bottom 25%) earn around $201
Daily Rate Variations by Month
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Seasonality patterns in Laguna Beach
Peak Season (June, July, August)
- Revenue peaks at $8723.15 per month
- Occupancy rates reach 54.00%
- Daily rates average $438.66
Shoulder Season
- Revenue averages $6408.41 per month
- Occupancy maintains 43.44%
- Daily rates hold at $392.73
Low Season (November, December, January)
- Revenue drops to $3726.60 per month
- Occupancy decreases to 34.71%
- Daily rates adjust to $333.78
Is it still profitable to do Airbnb in Laguna Beach in 2025?
Yes! Laguna Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $6408 and With 309 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Laguna Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Heisler Park | A stunning coastal park that offers panoramic views of the ocean and is known for its beautiful gardens and walking paths. It's a prime area for visitors looking to enjoy nature and coastal scenery. | Heisler Park Gardens, Picnic Areas, Art Installations, Ocean Views |
| Laguna Village | The bustling heart of Laguna Beach filled with art galleries, boutique shops, and charming cafes. Ideal for tourists wanting to experience the local culture and arts scene. | Laguna Beach Art Gallery, The Laguna Beach Farmers Market, Main Beach, Village Art Walk |
| Thousand Steps Beach | A beautiful beach known for its unique access via a steep set of stairs, attracting sun-seekers and fitness enthusiasts. Perfect for those looking for a less crowded beach experience. | Thousand Steps Beach, Stunning Cliffs, Sunbathing, Natural Tide Pools |
| Aliso Viejo | A family-friendly area with great parks and amenities, often appealing to those looking for a quieter, suburban experience while still being close to beach attractions. | Aliso and Wood Canyons Wilderness Park, Soka University, Local Dining Spots |
| Laguna Canyon | A scenic canyon area that offers hiking and outdoor activities. It's great for nature lovers and those seeking adventure away from the beach. | Laguna Coast Wilderness Park, Hiking Trails, Wildlife Viewing |
| Bluebird Canyon | Known for its serene atmosphere and stunning views, this area appeals to tourists looking for tranquility and a natural setting. | Bluebird Canyon Trail, Peaceful Residences, Nature Walks |
| Tablerock Beach | A hidden gem that offers privacy and stunning ocean views, making it popular for those seeking a more secluded beach experience. | Tablerock Beach Access, Scenic Views, Beach Activities |
| North Laguna | A picturesque part of Laguna Beach known for its rich artist community and beautiful seaside spots, attracting those interested in arts and crafts. | Dawn's Beach, Devil's Elbow, Art Festivals |
Do you need a license for Airbnb in Laguna Beach?
Yes, Laguna Beach requires a license for operating an Airbnb. Current market data shows 52% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Laguna Beach
Laguna Beach Beachfront home w/ Stunning Interior
Entire Place • 3 bedrooms
Highly upgraded Elegant Laguna Beach Villa. SC#2
Entire Place • 3 bedrooms
Spectacular ocean views, direct beach access SC#5
Entire Place • 2 bedrooms
Relax in Style at Antigua, Oceanfront Villa SC#3
Entire Place • 2 bedrooms
Stunning ocean view home off Gaviota Drive
Entire Place • 3 bedrooms
Ocean Front Beach House! Private stairs to Sand!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Laguna Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Everyday Luxury | 84 | $4,303,673 | 530 | 3.07/5.0 |
| Tina | 6 | $820,176 | 1711 | 4.93/5.0 |
| Michael | 4 | $744,201 | 323 | 4.86/5.0 |
| Sonder (Los Angeles) | 13 | $736,649 | 1499 | 4.53/5.0 |
| Lily | 1 | $602,039 | 7 | 5.00/5.0 |
| Sean | 8 | $519,049 | 1474 | 4.76/5.0 |
| Brody | 17 | $428,301 | 6697 | 4.53/5.0 |
| Derek | 3 | $384,441 | 247 | 4.86/5.0 |
| Nikolas | 3 | $298,542 | 103 | 4.89/5.0 |
| Peter | 3 | $295,642 | 154 | 3.27/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Laguna Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.4%), with house and boutique & hotels properties comprising 73.8% of inventory
- Strong specialty sector (29.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.6% combined)
Room Capacity Distribution
Analysis of 309 properties in Laguna Beach shows that 1 bedroom properties are most prevalent, making up 56% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.1% of all listings.
Key Insights
- Most common: 1 bedroom (56%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 76.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 309 properties in Laguna Beach reveals that 2 guests properties dominate the market, representing 33% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 66.0% of the market.
Key Insights
- Most common capacity: 2 guests (33% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 66.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 309 properties in Laguna Beach, the most common availability pattern is 271-366 days (45.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (45.3%)
- Most common booking duration: 31-90 days (29.8%)
- Properties with high availability (180+ days): 68.9%
- Properties with long-term bookings (180+ days): 31.7%
Minimum Stay Distributions
1 Night
98 listings
34.3% of total
2 Nights
54 listings
18.9% of total
3 Nights
18 listings
6.3% of total
4-6 Nights
6 listings
2.1% of total
7-29 Nights
5 listings
1.7% of total
30+ Nights
105 listings
36.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.2%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (36.7%) suggest a stable extended-stay market
- High market flexibility with 59.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
10 listings
4.1% of total
Super Strict 60 Days
7 listings
2.8% of total
Flexible
17 listings
6.9% of total
Moderate
45 listings
18.3% of total
Firm
45 listings
18.3% of total
Strict
122 listings
49.6% of total
Key Insights
- Strict is the preferred policy at 49.6% of listings
- Stricter policies (Firm & Strict) dominate at 67.9% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.8% of listings
Recommendations
- The market supports stricter policies, with 67.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 72 days
- Shortest booking windows are in Apr, Mar, Jan, averaging 42 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Laguna Beach
Below is the distribution of amenities across listings in Laguna Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.5%) and United Kingdom (1.5%)
- English is the top language at 74.7%, followed by Spanish (15.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Los Angeles and Las Vegas markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Laguna Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
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