Airbnb Market Analytics, Statistics and Data in La Mesa, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Mesa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Mesa:
How much do Airbnb hosts make on average per month in La Mesa?
The short-term rental market in La Mesa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,437 per month
- Strong performing properties (top 25%) make $5,802 or more
- Best-in-class properties (top 10%) achieve $11,148+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,922
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Mesa
The market in La Mesa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Mesa
Daily rates in La Mesa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $284 or more
- Best-in-class properties (top 10%) pull in $521+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in La Mesa
Peak Season (June, July, May)
- Revenue peaks at $6725.56 per month
- Occupancy rates reach 75.32%
- Daily rates average $274.93
Shoulder Season
- Revenue averages $5011.28 per month
- Occupancy maintains 55.41%
- Daily rates hold at $256.55
Low Season (October, September, January)
- Revenue drops to $3300.30 per month
- Occupancy decreases to 44.32%
- Daily rates adjust to $233.08
Is it still profitable to do Airbnb in La Mesa in 2025?
Yes! La Mesa demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 55% and strong monthly revenue averaging $5011 and With 262 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Mesa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Mesa Village | Charming small-town atmosphere with a pedestrian-friendly village center. Popular for its local shops, dining, and community events, making it appealing for families and couples. | La Mesa Farmers Market, Lake Murray, Mt. Helix Park, La Mesa Depot Museum, Village Park |
| Grossmont Center | A bustling shopping and entertainment district nearby, providing easy access to restaurants, shopping, and theaters. Great for travelers interested in retail and dining options. | Grossmont Center Mall, AMC Theatres, Coffee Shops, Dining options, Nearby hiking trails |
| Mount Helix | Known for its stunning views and upscale residences, this area is ideal for travelers seeking peace and nature alongside easy access to urban amenities. | Mount Helix Park, Hidden Valley, Nature hiking trails, Scenic viewpoints |
| Lake Murray | A beautiful and serene lake area offering outdoor activities and a family-friendly environment that attracts those looking to relax and unwind. | Lake Murray, Fishing and boating, Picnic areas, Walking trails, Playgrounds |
| San Carlos | A quiet neighborhood with access to outdoor recreation and family-friendly amenities. Attractive for longer stays and families. | Cowles Mountain, Mission Trails Regional Park, San Carlos Golf Course, Shopping plazas |
| College Area | Proximity to San Diego State University makes this area popular among students and visitors to the university, providing vibrant energy and affordable dining. | SDSU campus, Shopping options, Restaurants, Bars, College events |
| Alpine | A bit further out, known for its scenic rural landscape and outdoor activities. Attractive for those seeking a getaway to nature while still being accessible to San Diego. | Cuyamaca Rancho State Park, Nature hikes, Local wineries, Scenic vistas |
| Lemon Grove | A growing neighborhood with access to parks and community activities. A bit quieter, making it attractive for families or those needing longer-term stays. | Lemon Grove Park, Historic sites, Farmers markets, Community events |
Do you need a license for Airbnb in La Mesa?
We recommend checking directly with La Mesa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Mesa
San Diego Serenity Hills_Infinity Pool_Pickleball
Entire Place • 5 bedrooms
Luxury 5br/3.5ba w/Pool & Hot Tub
Entire Place • 4 bedrooms
*Heated pool/Hot tub/Pizza oven/Playground/No tax*
Entire Place • 5 bedrooms
Paradise Lagoon: Resort-Style Pool Getaway
Entire Place • 4 bedrooms
SD Family Getaway Pool Spa near Lake and Trails
Entire Place • 4 bedrooms
Groups 2 | Hot Tubs | Game Room
Entire Place • 6 bedrooms
Top Performing Professional Hosts in La Mesa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 81343623 | 4 | $601,692 | 103 | 4.79/5.0 |
| 6688389 | 6 | $483,061 | 71 | 3.27/5.0 |
| Air Concierge | 2 | $410,948 | 116 | 4.79/5.0 |
| 35786994 | 1 | $325,293 | 21 | 5.00/5.0 |
| Derek | 3 | $324,852 | 91 | 4.92/5.0 |
| Destiny And Sal | 2 | $296,934 | 114 | 5.00/5.0 |
| Chris And Kecia | 1 | $255,337 | 39 | 4.92/5.0 |
| Nicole | 1 | $247,858 | 36 | 4.86/5.0 |
| Evan | 3 | $217,531 | 285 | 4.86/5.0 |
| Alycia | 3 | $204,738 | 121 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Mesa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.4%), with house and boutique & hotels properties comprising 81.3% of inventory
- Strong specialty sector (15.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (1.5% combined)
Room Capacity Distribution
Analysis of 262 properties in La Mesa shows that 1 bedroom properties are most prevalent, making up 32.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 48.9% of all listings.
Key Insights
- Most common: 1 bedroom (32.8%)
- Least common: 5+ bedrooms (8.4%)
- Market concentration: 48.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 262 properties in La Mesa reveals that 8+ guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 48.1% of the market.
Key Insights
- Most common capacity: 8+ guests (28.2% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 48.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 262 properties in La Mesa, the most common availability pattern is 91-180 days (33.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34% of properties).
Key Insights
- Most common availability window: 91-180 days (33.6%)
- Most common booking duration: 181-270 days (34%)
- Properties with high availability (180+ days): 46.2%
- Properties with long-term bookings (180+ days): 55.3%
Minimum Stay Distributions
1 Night
37 listings
16.6% of total
2 Nights
99 listings
44.4% of total
3 Nights
36 listings
16.1% of total
4-6 Nights
10 listings
4.5% of total
7-29 Nights
18 listings
8.1% of total
30+ Nights
23 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.0%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 77.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
44 listings
19.9% of total
Moderate
66 listings
29.9% of total
Firm
64 listings
29% of total
Strict
47 listings
21.3% of total
Key Insights
- Moderate is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (49.8%) and strict (50.3%) policies
- Flexible policies are least common at 19.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 61 days
- Shortest booking windows are in Apr, Oct, Sep, averaging 41 days
- Summer shows the longest average booking window at 59 days, while Fall has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 59 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Sep when lead times are shortest
Popular Airbnb Amenities in La Mesa
Below is the distribution of amenities across listings in La Mesa:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.4%) and Mexico (1.6%)
- English is the top language at 71.6%, followed by Spanish (21.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for San Diego and Los Angeles markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Mesa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
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