Airbnb Market Analytics, Statistics and Data in Julian, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Julian? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Julian:
How much do Airbnb hosts make on average per month in Julian?
The short-term rental market in Julian shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,880 per month
- Strong performing properties (top 25%) make $4,776 or more
- Best-in-class properties (top 10%) achieve $7,605+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,473
Revenue Variations by Month
Occupancy Rates Throughout the Year in Julian
The market in Julian shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Julian
Daily rates in Julian vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $230 per night
- Strong performing properties (top 25%) secure $315 or more
- Best-in-class properties (top 10%) pull in $426+ per night
- Entry-level properties (bottom 25%) earn around $160
Daily Rate Variations by Month
Get Live Julian Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Julian
Peak Season (December, November, October)
- Revenue peaks at $4575.05 per month
- Occupancy rates reach 46.45%
- Daily rates average $290.08
Shoulder Season
- Revenue averages $3587.22 per month
- Occupancy maintains 37.57%
- Daily rates hold at $279.70
Low Season (July, September, August)
- Revenue drops to $2676.22 per month
- Occupancy decreases to 33.09%
- Daily rates adjust to $271.59
Is it still profitable to do Airbnb in Julian in 2025?
Yes! Julian demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3587 and With 237 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Julian
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Main Street Julian | The historic downtown area lined with quaint shops, restaurants, and wine tasting rooms. It's a popular spot for tourists visiting the local apple orchards and other attractions. | Julian Pie Company, Smith Ranch, Julian Historical Society, Julian Train, Julian Gold Mine, Orchard Hill Country Inn |
| Lake Cuyamaca | A beautiful lake surrounded by nature, ideal for outdoor activities such as fishing, hiking, and camping. Attracts nature lovers and those looking for a peaceful retreat. | Lake Cuyamaca, Cuyamaca Rancho State Park, Hiking Trails, Fishing Spots, Picnic Areas |
| Volcan Mountain Wilderness Preserve | A rugged and scenic area with hiking trails and spectacular views. Perfect for those seeking outdoor adventure and tranquility. | Volcan Mountain Trail, Scenic Overlooks, Wildlife Viewing, Nature Walks, Picnic Areas |
| Santa Ysabel | A quaint community nearby that offers access to unique shops, dining experiences, and the scenic beauty of the area. Good for rural retreats. | Santa Ysabel Mission, Lake Henshaw, Historic Schools, Local Wineries |
| Julian Wine Country | Known for its vineyards and wineries, this area attracts wine enthusiasts and those interested in agritourism and local produce. | Julian Winery, Menghini Winery, Orchard Hill Country Inn, Wine Tasting Rooms, Scenic Drives |
| Julian Apple Orchards | Famous for apple picking in the fall and associated festivals, this area is popular among family visitors and those looking for a quintessential fall experience. | Apple Picking, Julian Apple Days Festival, Apple Pie Shops, Wineries |
| Cuyamaca Rancho State Park | A state park offering vast landscapes, wildlife, and outdoor activities. Great for hosts looking to attract nature lovers and hikers. | Hiking Trails, Wildflower Viewing, Camping Areas, Scenic Beauty |
| Anza-Borrego Desert State Park | A bit further out, this park offers stunning desert landscapes and wildflower blooms during certain seasons, attracting adventurous visitors. | Desert Landscape, Wildflower Blooms, Hiking Trails, Wildlife Watching, Stargazing |
Do you need a license for Airbnb in Julian?
We recommend checking directly with Julian's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Julian
Polaris Ridge – Views, Star Gazing, Pool + Jacuzzi
Entire Place • 4 bedrooms
Breathtaking Views, Eco-Luxe A-frame w/ Cedar Tub
Entire Place • 3 bedrooms
Shambala - A Magical Retreat
Entire Place • 3 bedrooms
Historic Hildreth Homestead in town, Julian
Entire Place • 4 bedrooms
Julian Wagon Wheel Retreat
Entire Place • 8 bedrooms
Cottage on the Rock | Hot Tub · King Bed · Bikes
Entire Place • 1 bedroom
Top Performing Professional Hosts in Julian
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cassandra | 14 | $644,551 | 643 | 4.54/5.0 |
| Orchard | 23 | $442,157 | 94 | 0.42/5.0 |
| John | 4 | $266,249 | 865 | 4.93/5.0 |
| Davita Sovanna | 13 | $242,054 | 217 | 4.81/5.0 |
| Barbara | 6 | $235,815 | 353 | 4.78/5.0 |
| Jamal | 7 | $181,463 | 299 | 4.78/5.0 |
| Molly | 3 | $178,533 | 63 | 4.94/5.0 |
| Marti | 3 | $167,090 | 39 | 4.99/5.0 |
| Kari | 1 | $159,922 | 19 | 4.89/5.0 |
| Evolve | 3 | $151,679 | 31 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Julian
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.2%), with house and outdoor & mobile properties comprising 76.3% of inventory
- Strong specialty sector (45.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays, apartment & condo segments (4.6% combined)
Room Capacity Distribution
Analysis of 237 properties in Julian shows that 1 bedroom properties are most prevalent, making up 36.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.3% of all listings.
Key Insights
- Most common: 1 bedroom (36.7%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 60.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 237 properties in Julian reveals that 2 guests properties dominate the market, representing 25.3% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 48.9% of the market.
Key Insights
- Most common capacity: 2 guests (25.3% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 48.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 237 properties in Julian, the most common availability pattern is 271-366 days (42.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.2% of properties).
Key Insights
- Most common availability window: 271-366 days (42.6%)
- Most common booking duration: 31-90 days (31.2%)
- Properties with high availability (180+ days): 70.9%
- Properties with long-term bookings (180+ days): 30.0%
Minimum Stay Distributions
1 Night
113 listings
51.4% of total
2 Nights
89 listings
40.5% of total
3 Nights
5 listings
2.3% of total
30+ Nights
13 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 94.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
24 listings
12.1% of total
Moderate
73 listings
36.9% of total
Firm
33 listings
16.7% of total
Strict
68 listings
34.3% of total
Key Insights
- Moderate is the preferred policy at 36.9% of listings
- The market shows a balanced distribution between guest-friendly (49.0%) and strict (51.0%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 12.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 53 days
- Shortest booking windows are in Aug, Jan, Feb, averaging 31 days
- Spring shows the longest average booking window at 48 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 48 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Julian
Below is the distribution of amenities across listings in Julian:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (1.5%) and United Kingdom (0.5%)
- English is the top language at 72.1%, followed by Spanish (21.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for San Diego and Los Angeles markets
- Develop localized content for Mexico and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Julian. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
| North Tustin | 12 | $5,984 | $626.44 | 55% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights