Airbnb Market Analytics, Statistics and Data in Imperial Beach, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Imperial Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Imperial Beach:
How much do Airbnb hosts make on average per month in Imperial Beach?
The short-term rental market in Imperial Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,523 per month
- Strong performing properties (top 25%) make $5,957 or more
- Best-in-class properties (top 10%) achieve $9,436+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,669
Revenue Variations by Month
Occupancy Rates Throughout the Year in Imperial Beach
The market in Imperial Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Imperial Beach
Daily rates in Imperial Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $219 per night
- Strong performing properties (top 25%) secure $316 or more
- Best-in-class properties (top 10%) pull in $443+ per night
- Entry-level properties (bottom 25%) earn around $152
Daily Rate Variations by Month
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Seasonality patterns in Imperial Beach
Peak Season (July, June, August)
- Revenue peaks at $5959.81 per month
- Occupancy rates reach 61.39%
- Daily rates average $264.71
Shoulder Season
- Revenue averages $4435.76 per month
- Occupancy maintains 47.27%
- Daily rates hold at $253.40
Low Season (November, January, February)
- Revenue drops to $3305.65 per month
- Occupancy decreases to 39.83%
- Daily rates adjust to $239.06
Is it still profitable to do Airbnb in Imperial Beach in 2025?
Yes! Imperial Beach demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $4436 and The market's 163 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Imperial Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Imperial Beach Pier | A central location with beautiful views of the ocean and easy access to the beach. It's a popular spot for families and tourists looking for seaside enjoyment and dining options. | Imperial Beach Pier, Dunes Park, Imperial Beach Surf Shack, Tijuana River National Estuarine Research Reserve, Sunset Park |
| Silver Strand Beach | Known for its pristine beach and scenic views, this area is popular with beachgoers and water sports enthusiasts. The quiet atmosphere attracts families and those looking for relaxation. | Silver Strand State Beach, Coronado Island, Navy Beach, Bayside Park, California State Route 75 |
| Tijuana River Valley | A unique area offering outdoor activities and natural beauty. It's appealing to nature lovers and those interested in wildlife and hiking. | Tijuana River National Estuarine Research Reserve, Tijuana River Valley Regional Park, Nature trails, Birdwatching spots, Wildlife observation areas |
| Central Imperial Beach | This area has a mix of residential and commercial spaces, making it convenient for visitors needing amenities. It's close to shops, eateries, and the vibrant local culture. | Imperial Beach Farmers Market, Local cafes and restaurants, Community center, Imperial Beach Library, Art galleries |
| Seacoast Drive | This beachfront street is lined with various restaurants, shops, and activities, making it a lively place for both tourists and locals. | Seacoast Drive Beach, Local seafood restaurants, Surfing spots, Beach volleyball courts, Bicycle rentals |
| The Coronado Island | Just a short drive away from Imperial Beach, Coronado Island is known for its historical charm, beautiful beaches, and luxury accommodations, attracting tourists looking for a premium experience. | Hotel del Coronado, Coronado Central Beach, Coronado Ferry Landing, Orange Avenue shops, Coronado Island Beach |
| Port of San Diego | Although not directly in Imperial Beach, the San Diego Port area is close and attracts visitors interested in cruises, dining, and waterfront activities, which is beneficial for Airbnb hosts. | San Diego Maritime Museum, USS Midway Museum, Seaport Village, Embarcadero Marina Park, Waterfront park |
| Chula Vista | Located adjacent to Imperial Beach, Chula Vista offers additional attractions and activities, making it an ideal choice for guests looking for a diverse range of experiences. | Chula Vista Marina, Aquatic parks, Otay Valley Regional Park, EastLake Eco Park, Chula Vista Nature Center |
Do you need a license for Airbnb in Imperial Beach?
We recommend checking directly with Imperial Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Imperial Beach
The Sunset Palace - A True Beachfront Oasis
Entire Place • 3 bedrooms
Oceanfront w/ Private Beach
Entire Place • 2 bedrooms
Oceanfront Penthouse with Private Deck & Grill
Entire Place • 2 bedrooms
Dream Pano Oceanview: steps 2 pier+dining/sleeps 8
Entire Place • 3 bedrooms
Newly Remodel Beach Home 1850 sqft Steps to Beach!
Entire Place • 3 bedrooms
Luxury Beachbreak #2 Endless Summer 3 B 3.5 Ba
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Imperial Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tricia | 17 | $748,258 | 1036 | 4.67/5.0 |
| Tamara | 3 | $362,804 | 490 | 4.91/5.0 |
| Feras | 1 | $215,062 | 36 | 4.83/5.0 |
| CityMark | 2 | $164,718 | 324 | 4.95/5.0 |
| John | 23 | $157,011 | 342 | 4.23/5.0 |
| Cardo | 2 | $149,187 | 59 | 4.71/5.0 |
| Ankaj | 1 | $140,996 | 45 | 4.98/5.0 |
| Kim | 1 | $129,291 | 80 | 4.98/5.0 |
| Paul | 1 | $111,282 | 315 | 4.91/5.0 |
| Nancy | 1 | $104,279 | 401 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Imperial Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.1%), with apartment & condo and house properties comprising 95.1% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.9% combined)
Room Capacity Distribution
Analysis of 163 properties in Imperial Beach shows that 2 bedrooms properties are most prevalent, making up 36.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 2 bedrooms (36.2%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 163 properties in Imperial Beach reveals that 4 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 48.5% of the market.
Key Insights
- Most common capacity: 4 guests (27.6% of market)
- Least common capacity: 3 guests (1.8% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 163 properties in Imperial Beach, the most common availability pattern is 271-366 days (41.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35% of properties).
Key Insights
- Most common availability window: 271-366 days (41.1%)
- Most common booking duration: 91-180 days (35%)
- Properties with high availability (180+ days): 75.5%
- Properties with long-term bookings (180+ days): 26.4%
Minimum Stay Distributions
1 Night
28 listings
19.3% of total
2 Nights
25 listings
17.2% of total
3 Nights
31 listings
21.4% of total
4-6 Nights
9 listings
6.2% of total
7-29 Nights
7 listings
4.8% of total
30+ Nights
45 listings
31% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.5%
- Mid-length stays (4-6 nights) represent 6.2% of listings
- Monthly+ stays (31%) suggest a stable extended-stay market
- High market flexibility with 57.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
17 listings
12.4% of total
Flexible
16 listings
11.7% of total
Moderate
15 listings
10.9% of total
Firm
38 listings
27.7% of total
Strict
51 listings
37.2% of total
Key Insights
- Strict is the preferred policy at 37.2% of listings
- Stricter policies (Firm & Strict) dominate at 64.9% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 10.9% of listings
Recommendations
- The market supports stricter policies, with 64.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Mar, averaging 65 days
- Shortest booking windows are in Sep, Oct, Jan, averaging 38 days
- Summer shows the longest average booking window at 63 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Imperial Beach
Below is the distribution of amenities across listings in Imperial Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.5% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (5.1%) and Canada (2.1%)
- English is the top language at 68.3%, followed by Spanish (26%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for San Diego and Phoenix markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Imperial Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
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