Airbnb Market Analytics, Statistics and Data in Healdsburg, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Healdsburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Healdsburg:

Average Daily Rate

$659

Occupancy Rate

41.39%

Annual Revenue

$82,208

Revenue Growth YoY

-11.69%

Best Month

June

Worst Month

January

Regulation

Moderate

Active Listings

196

How much do Airbnb hosts make on average per month in Healdsburg?

The short-term rental market in Healdsburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $6,449 per month
Strong performing properties (top 25%) make $11,671 or more
Best-in-class properties (top 10%) achieve $19,260+ monthly
Entry-level properties (bottom 25%) typically earn around $3,618

Revenue Variations by Month

Occupancy Rates Throughout the Year in Healdsburg

The market in Healdsburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 42% occupancy rates
Strong performing properties (top 25%) achieve 60% or higher
Best-in-class properties (top 10%) reach 77%+occupancy
Entry-level properties (bottom 25%) average around 23%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Healdsburg

Daily rates in Healdsburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $447 per night
Strong performing properties (top 25%) secure $825 or more
Best-in-class properties (top 10%) pull in $1,368+ per night
Entry-level properties (bottom 25%) earn around $253

Daily Rate Variations by Month

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Seasonality patterns in Healdsburg

Peak Season (June, July, August)

Revenue peaks at $12181.23 per month
Occupancy rates reach 54.10%
Daily rates average $680.22

Shoulder Season

Revenue averages $9007.71 per month
Occupancy maintains 42.39%
Daily rates hold at $648.15

Low Season (December, February, January)

Revenue drops to $4826.44 per month
Occupancy decreases to 27.45%
Daily rates adjust to $610.78

Is it still profitable to do Airbnb in Healdsburg in 2025?

Yes! Healdsburg demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $9008 and The market's 196 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Healdsburg

Area	Why Choose This Area	Key Attractions
Downtown Healdsburg	Charming downtown area with boutique shops, wine tasting rooms, and excellent dining options. Perfect for visitors looking to explore Healdsburg's vibrant culture and culinary scene.	Healdsburg Plaza, Healdsburg Center for the Arts, Ravenswood Winery, Walt Ranch, Spoonbar
Meyer Family Cellars	Known for its beautiful vineyards and serene landscapes. This area offers a peaceful retreat for wine lovers and nature enthusiasts, making it an ideal spot for an Airbnb rental.	Meyer Family Cellars, Healdsburg Ridge Open Space Preserve, Wine Country Trails, Russian River
Alexander Valley	This scenic valley is famous for its vineyards and wine production, offering stunning views and a tranquil atmosphere for guests seeking an outdoor getaway and wine tasting experience.	Alexander Valley Vineyards, Benziger Family Winery, Geyserville, River Rock Casino, Dining at local wineries
Russian River	A beautiful riverfront area that attracts guests with its outdoor activities, such as kayaking, fishing, and hiking. Great for families and adventure seekers.	Russian River Recreation, Johnson's Beach, Armstrong Redwoods State Natural Reserve, Riverfront Park
Dry Creek Valley	A renowned wine region known for its exceptional wineries and picturesque landscapes. It's a prime location for wine enthusiasts looking to experience local vineyards.	Dry Creek Vineyard, Ferrari-Carano Vineyards and Winery, Dutcher Crossing Winery, Picnic areas by the creek
Sonoma County	The surrounding Sonoma County area offers a vast range of attractions from wine tasting to outdoor recreation. Perfect for guests wanting diverse activities and experiences.	Sonoma County Fairgrounds, Sonoma Valley, Armstrong Redwoods, Bodega Bay
Healdsburg Hills	A less populated, serene area perfect for relaxation, with scenic views and nearby hiking trails. Offers a quiet escape from city life.	Hiking at Foothill Regional Park, Scenic viewpoints, Wildlife watching
Westside Road	A lovely road that passes through wine country, known for its charming wineries and beautiful vistas. Ideal for guests who enjoy wine tours and scenic drives.	Lynmar Estate, Thomas George Estates, Balverne Winery

Do you need a license for Airbnb in Healdsburg?

$906.18

Daily Rate

Top Performing Professional Hosts in Healdsburg

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Debra Marie	17	$1,882,870	718	4.62/5.0
Healdsburg Vacation Homes	9	$1,051,203	500	4.86/5.0
Two Thirty-Five	4	$464,995	167	4.98/5.0
Sydney	6	$446,658	237	4.07/5.0
Julia	5	$423,910	100	4.99/5.0
Edward	2	$420,327	11	2.50/5.0
Wine Country Life	4	$413,493	65	4.85/5.0
Beaux Maison Sonoma	4	$394,604	89	4.94/5.0
Ali	1	$355,923	66	5.00/5.0
Lisa	1	$351,917	6	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Healdsburg

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (94.4%), with house and boutique & hotels properties comprising 82.6% of inventory
Strong specialty sector (17.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, unique stays segments (3.6% combined)

Room Capacity Distribution

Analysis of 196 properties in Healdsburg shows that 2 bedrooms properties are most prevalent, making up 28.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 53.6% of all listings.

Key Insights

Most common: 2 bedrooms (28.1%)
Least common: 5+ bedrooms (7.1%)
Market concentration: 53.6% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 196 properties in Healdsburg reveals that 8+ guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.5% of the market.

Key Insights

Most common capacity: 8+ guests (28.6% of market)
Least common capacity: 1 guest (1% of market)
Average guest capacity: 5.1 guests per property
Market concentration: 51.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 196 properties in Healdsburg, the most common availability pattern is 181-270 days (39.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.8% of properties).

Key Insights

Most common availability window: 181-270 days (39.3%)
Most common booking duration: 91-180 days (38.8%)
Properties with high availability (180+ days): 74.0%
Properties with long-term bookings (180+ days): 28.1%

Minimum Stay Distributions

1 Night (9.1%)

1 Night

17 listings

9.1% of total

2 Nights (47.8%)

2 Nights

89 listings

47.8% of total

3 Nights (14.5%)

3 Nights

27 listings

14.5% of total

4-6 Nights (2.2%)

4-6 Nights

4 listings

2.2% of total

7-29 Nights (6.5%)

7-29 Nights

12 listings

6.5% of total

30+ Nights (19.9%)

30+ Nights

37 listings

19.9% of total

Key Insights

Short stays (1-2 nights) dominate the market at 56.9%
Mid-length stays (4-6 nights) represent 2.2% of listings
Monthly+ stays (19.9%) suggest a stable extended-stay market
High market flexibility with 71.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Non-refundable (0.6%)

Non-refundable

1 listings

0.6% of total

Super Strict 30 Days (5.6%)

Super Strict 30 Days

10 listings

5.6% of total

Super Strict 60 Days (9%)

Super Strict 60 Days

16 listings

9% of total

Flexible (7.3%)

Flexible

13 listings

7.3% of total

Moderate (14.1%)

Moderate

25 listings

14.1% of total

Firm (23.2%)

Firm

41 listings

23.2% of total

Strict (40.1%)

Strict

71 listings

40.1% of total

Key Insights

Strict is the preferred policy at 40.1% of listings
Stricter policies (Firm & Strict) dominate at 63.3% of the market
Strong market consensus around Strict policies
Non-refundable policies are least common at 0.6% of listings

Recommendations

The market supports stricter policies, with 63.3% using Firm or Strict terms
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Oct, averaging 77 days
Shortest booking windows are in Dec, Feb, Jan, averaging 49 days
Summer shows the longest average booking window at 71 days, while Winter has the shortest at 49 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Dec-Jan when lead times are shortest

Popular Airbnb Amenities in Healdsburg

Below is the distribution of amenities across listings in Healdsburg:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 95.9% of total guests, indicating a dominant local market share.
Primary international markets: Canada (1.1%) and DC (0.9%)
English is the top language at 75.5%, followed by Spanish (13.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%

Recommendations

Target marketing campaigns for San Francisco and New York markets
Develop localized content for Canada and DC
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Healdsburg. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sonoma	226	$9,950	$763.78	46%
Eldridge	18	$9,899	$862.21	44%
Glen Ellen	79	$9,092	$738.01	44%
Dillon Beach	79	$8,690	$647.65	44%
Moss Beach	35	$8,668	$635.23	51%
Kenwood	55	$8,081	$707.34	40%
Marshall	19	$7,915	$521.97	52%
St. Helena	43	$7,459	$764.62	39%
Montara	24	$7,170	$423.86	55%
Los Altos Hills	35	$6,996	$454.68	46%

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