Airbnb Market Analytics, Statistics and Data in Hawthorne, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hawthorne? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hawthorne:

Average Daily Rate

$169

Occupancy Rate

52.38%

Annual Revenue

$30,407

Revenue Growth YoY

8.34%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

243

How much do Airbnb hosts make on average per month in Hawthorne?

The short-term rental market in Hawthorne shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,604 per month
Strong performing properties (top 25%) make $4,048 or more
Best-in-class properties (top 10%) achieve $6,223+ monthly
Entry-level properties (bottom 25%) typically earn around $1,411

Revenue Variations by Month

Occupancy Rates Throughout the Year in Hawthorne

The market in Hawthorne shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 56% occupancy rates
Strong performing properties (top 25%) achieve 77% or higher
Best-in-class properties (top 10%) reach 90%+occupancy
Entry-level properties (bottom 25%) average around 32%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Hawthorne

Daily rates in Hawthorne vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $130 per night
Strong performing properties (top 25%) secure $196 or more
Best-in-class properties (top 10%) pull in $313+ per night
Entry-level properties (bottom 25%) earn around $86

Daily Rate Variations by Month

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Seasonality patterns in Hawthorne

Peak Season (June, May, July)

Revenue peaks at $3756.46 per month
Occupancy rates reach 65.25%
Daily rates average $182.56

Shoulder Season

Revenue averages $3169.68 per month
Occupancy maintains 53.98%
Daily rates hold at $168.13

Low Season (February, December, January)

Revenue drops to $2387.02 per month
Occupancy decreases to 44.62%
Daily rates adjust to $154.99

Is it still profitable to do Airbnb in Hawthorne in 2025?

Yes! Hawthorne demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3170 and With 243 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Hawthorne

Area	Why Choose This Area	Key Attractions
North Hawthorne	Family-friendly neighborhood with good access to parks and schools. Attractive for families and professionals looking for a suburban feel close to the city.	Hawthorne Memorial Center, Moneta Gardens Park, Morningside Park, Hawthorne Plaza Shopping Center
Hawthorne City Center	The heart of Hawthorne with a lively atmosphere and many restaurants and shops. Ideal for guests looking for convenience and urban living.	Hawthorne Mall, Local restaurants, Public transportation access, Plaza Mexico, Hawthorne Library
East Hawthorne	Quiet residential area with proximity to major highways, making it perfect for travelers who want easy access to Los Angeles attractions.	Civic Center, Hawthorne Airport, Memorial Park, Various local eateries
West Hawthorne	A growing area with newer developments, appealing to younger demographics and those looking for modern amenities.	Hawthorne Memorial Park, Shopping at Hawthorne Plaza, Easy access to beaches and major freeways
South Hawthorne	One of the more affordable neighborhoods in Hawthorne, attracting budget-conscious travelers and families.	Local markets, Parks, Residential communities, Good local dining options
El Camino Village	Unique community with a diverse culture, popular with guests seeking diverse experiences and local charm.	Hawthorne Library, Local cafes and eateries, Proximity to Inglewood
Hawthorne Airport Area	Convenient for travelers looking for short stays near the airport, with the convenience of business amenities.	Hawthorne Airport, Local hotels, Business parks, Transport connections to LAX
Bennett-Kew Gardens	A nice suburb appealing to those who enjoy nature and a quiet atmosphere a bit further from the hustle and bustle of downtown.	Gardens, Parks, Nature trails, Local community events

Do you need a license for Airbnb in Hawthorne?

$378.29

Daily Rate

Top Performing Professional Hosts in Hawthorne

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Corpstays	3	$375,994	146	4.91/5.0
StayLA Vacation Rentals	4	$285,143	234	4.75/5.0
Teresa	5	$233,672	602	4.93/5.0
Tuyen	3	$174,627	213	4.94/5.0
Lizette	2	$168,957	59	4.88/5.0
Houman	1	$168,359	83	5.00/5.0
Blanca	8	$150,014	3093	4.72/5.0
Jeremy	1	$131,565	140	4.95/5.0
Hector	4	$117,631	281	4.93/5.0
Meuy	1	$105,648	25	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Hawthorne

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (75.7%), with house and apartment & condo properties comprising 80.2% of inventory

Room Capacity Distribution

Analysis of 243 properties in Hawthorne shows that 1 bedroom properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.1% of all listings.

Key Insights

Most common: 1 bedroom (35.8%)
Least common: 5+ bedrooms (1.2%)
Market concentration: 55.1% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 243 properties in Hawthorne reveals that 2 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 40.3% of the market.

Key Insights

Most common capacity: 2 guests (26.3% of market)
Least common capacity: 7 guests (3.7% of market)
Average guest capacity: 3.5 guests per property
Market concentration: 40.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 243 properties in Hawthorne, the most common availability pattern is 181-270 days (30% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.9% of properties).

Key Insights

Most common availability window: 181-270 days (30%)
Most common booking duration: 91-180 days (30.9%)
Properties with high availability (180+ days): 53.9%
Properties with long-term bookings (180+ days): 46.9%

Minimum Stay Distributions

1 Night (39.7%)

1 Night

87 listings

39.7% of total

2 Nights (31.1%)

2 Nights

68 listings

31.1% of total

3 Nights (5.9%)

3 Nights

13 listings

5.9% of total

4-6 Nights (8.2%)

4-6 Nights

18 listings

8.2% of total

7-29 Nights (4.6%)

7-29 Nights

10 listings

4.6% of total

30+ Nights (10.5%)

30+ Nights

23 listings

10.5% of total

Key Insights

Short stays (1-2 nights) dominate the market at 70.8%
Mid-length stays (4-6 nights) represent 8.2% of listings
Monthly+ stays (10.5%) suggest a stable extended-stay market
High market flexibility with 76.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (21.1%)

Flexible

46 listings

21.1% of total

Moderate (23.9%)

Moderate

52 listings

23.9% of total

Firm (19.3%)

Firm

42 listings

19.3% of total

Strict (35.8%)

Strict

78 listings

35.8% of total

Key Insights

Strict is the preferred policy at 35.8% of listings
The market shows a balanced distribution between guest-friendly (45.0%) and strict (55.1%) policies
Firm policies are least common at 19.3% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Mar, averaging 41 days
Shortest booking windows are in Oct, Feb, Jan, averaging 28 days
Summer shows the longest average booking window at 40 days, while Winter has the shortest at 28 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 40 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Oct-Jan when lead times are shortest

Popular Airbnb Amenities in Hawthorne

Every property in Hawthorne comes standard with Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 76.1% of total guests, indicating a dominant local market share.
Primary international markets: Canada (5.2%) and Mexico (2.5%)
English is the top language at 67.1%, followed by Spanish (22.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%

Recommendations

Target marketing campaigns for Los Angeles and Las Vegas markets
Develop localized content for Canada and Mexico
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Hawthorne. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Malibu	351	$12,187	$1223.84	43%
Montecito	135	$9,116	$825.14	48%
Unincorporated Santa Monica Mountains	154	$8,301	$656.43	48%
Del Mar	108	$7,629	$627.12	51%
Newport Beach	1,268	$7,104	$643.67	46%
Manhattan Beach	232	$7,054	$486.64	52%
Avalon	218	$6,867	$634.60	39%
Summerland	72	$6,573	$465.83	48%
Toro Canyon	38	$6,413	$536.84	41%
Rancho Santa Fe	28	$6,225	$732.90	41%

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