Airbnb Market Analytics, Statistics and Data in Guerneville, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Guerneville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Guerneville:
How much do Airbnb hosts make on average per month in Guerneville?
The short-term rental market in Guerneville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,247 per month
- Strong performing properties (top 25%) make $6,760 or more
- Best-in-class properties (top 10%) achieve $9,730+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,158
Revenue Variations by Month
Occupancy Rates Throughout the Year in Guerneville
The market in Guerneville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Guerneville
Daily rates in Guerneville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $296 per night
- Strong performing properties (top 25%) secure $399 or more
- Best-in-class properties (top 10%) pull in $528+ per night
- Entry-level properties (bottom 25%) earn around $208
Daily Rate Variations by Month
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Seasonality patterns in Guerneville
Peak Season (July, June, August)
- Revenue peaks at $7541.82 per month
- Occupancy rates reach 61.54%
- Daily rates average $356.67
Shoulder Season
- Revenue averages $5047.85 per month
- Occupancy maintains 42.68%
- Daily rates hold at $329.17
Low Season (December, February, January)
- Revenue drops to $3037.98 per month
- Occupancy decreases to 30.55%
- Daily rates adjust to $303.28
Is it still profitable to do Airbnb in Guerneville in 2025?
Yes! Guerneville demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $5048 and With 310 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Guerneville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Guerneville | The heart of Guerneville, known for its charming shops, restaurants, and proximity to the Russian River. Great for travelers looking to experience the local culture and community. | Russian River, Guerneville River Park, Johnson's Beach, Local boutiques, Cafes and restaurants |
| Armstrong Redwoods State Natural Reserve | A stunning natural area with towering redwoods, perfect for nature lovers and those wanting to escape into nature. Popular for hiking and outdoor activities. | Armstrong Redwoods, Forest trails, Picnic areas, Visitor center |
| Russian River Valley | Famous for its scenic beauty and renowned wineries, this area attracts wine enthusiasts and those looking for beautiful landscapes. | Wineries, Wine tasting tours, Scenic drives, River activities |
| Jenner | A picturesque coastal village on the mouth of the Russian River, known for its stunning views and outdoor activities. Ideal for nature and adventure seekers. | Goose Lake, River Beach, Bodega Head, Sonoma Coast State Park |
| Monte Rio | Located along the Russian River, this small town offers a more tranquil setting with river access and local charm. Great for families or quieter retreats. | Monte Rio Beach, The Bohemian Grove, Towns Historical Society |
| West Sonoma County | A broader area encompassing several charming towns and wineries, offering diverse experiences from rural landscapes to beach access. Popular for wine and relaxational tourism. | Wine tasting, Sebastopol, Occidental, The Bodega Dunes |
| Duncans Mills | A historic village with a rustic charm located near the Russian River, perfect for those interested in a quaint getaway with access to nature. | Duncans Mills Historical Society, Local art galleries, Russian River access |
| Occidental | Known for its artsy vibe and scenic surroundings, Occidental offers a unique blend of culture and nature, making it a fascinating spot for tourists. | Occidental Arts and Ecology Center, Local shops, Restaurants, Hiking trails |
Do you need a license for Airbnb in Guerneville?
We recommend checking directly with Guerneville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (26% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Guerneville
Casa Sabor Mexicano
Entire Place • 6 bedrooms
Enchanted Forest Estate - Perfect for Families!
Entire Place • 8 bedrooms
Villa Habana: Mediterranean-Style Home -River View
Entire Place • 6 bedrooms
Bluebird's Burrow~ EV Charging|Hot Tub| Firepit
Entire Place • 4 bedrooms
Sundance Retreat - Modern/Spacious redwood escape!
Entire Place • 3 bedrooms
Riparian Rhapsody
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Guerneville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| River Homes | 37 | $2,476,440 | 2539 | 4.78/5.0 |
| Stace | 23 | $1,495,179 | 1071 | 4.86/5.0 |
| Russian River Getaways | 18 | $1,482,987 | 3464 | 4.83/5.0 |
| Cherie | 25 | $828,205 | 2982 | 4.28/5.0 |
| SoCo Vacation Rentals | 7 | $417,262 | 304 | 4.88/5.0 |
| Carmina | 1 | $310,756 | 204 | 4.96/5.0 |
| Tom | 7 | $300,962 | 468 | 4.92/5.0 |
| Jerry | 2 | $285,878 | 263 | 4.96/5.0 |
| Sanette | 3 | $167,213 | 92 | 4.97/5.0 |
| Frederik | 1 | $165,029 | 293 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Guerneville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.1%), with house and outdoor & mobile properties comprising 90.3% of inventory
- Strong specialty sector (24.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, boutique & hotels, apartment & condo, unique stays segments (9.6% combined)
Room Capacity Distribution
Analysis of 310 properties in Guerneville shows that 3 bedrooms properties are most prevalent, making up 34.2% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 64.2% of all listings.
Key Insights
- Most common: 3 bedrooms (34.2%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 64.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 310 properties in Guerneville reveals that 6 guests properties dominate the market, representing 31.9% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 55.2% of the market.
Key Insights
- Most common capacity: 6 guests (31.9% of market)
- Least common capacity: 3 guests (0.6% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 55.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 310 properties in Guerneville, the most common availability pattern is 181-270 days (39.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41% of properties).
Key Insights
- Most common availability window: 181-270 days (39.7%)
- Most common booking duration: 91-180 days (41%)
- Properties with high availability (180+ days): 69.4%
- Properties with long-term bookings (180+ days): 31.6%
Minimum Stay Distributions
1 Night
60 listings
21.1% of total
2 Nights
107 listings
37.5% of total
3 Nights
25 listings
8.8% of total
4-6 Nights
5 listings
1.8% of total
7-29 Nights
3 listings
1.1% of total
30+ Nights
85 listings
29.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.6%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (29.8%) suggest a stable extended-stay market
- High market flexibility with 67.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.3% of total
Super Strict 30 Days
36 listings
12.5% of total
Super Strict 60 Days
23 listings
8% of total
Flexible
20 listings
6.9% of total
Moderate
51 listings
17.6% of total
Firm
93 listings
32.2% of total
Strict
65 listings
22.5% of total
Key Insights
- Firm is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (24.5%) and strict (54.7%) policies
- Strong market consensus around Firm policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 79 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 32 days
- Summer shows the longest average booking window at 79 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 79 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Guerneville
Below is the distribution of amenities across listings in Guerneville:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and United Kingdom (0.5%)
- English is the top language at 71.1%, followed by Spanish (17.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for San Francisco and Oakland markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Guerneville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
| Marshall | 19 | $7,915 | $521.97 | 52% |
| St. Helena | 43 | $7,459 | $764.62 | 39% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
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