Airbnb Market Analytics, Statistics and Data in Gualala, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gualala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gualala:
How much do Airbnb hosts make on average per month in Gualala?
The short-term rental market in Gualala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,625 per month
- Strong performing properties (top 25%) make $6,235 or more
- Best-in-class properties (top 10%) achieve $9,782+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,856
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gualala
The market in Gualala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gualala
Daily rates in Gualala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $235 per night
- Strong performing properties (top 25%) secure $343 or more
- Best-in-class properties (top 10%) pull in $485+ per night
- Entry-level properties (bottom 25%) earn around $188
Daily Rate Variations by Month
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Seasonality patterns in Gualala
Peak Season (June, July, August)
- Revenue peaks at $5975.65 per month
- Occupancy rates reach 59.84%
- Daily rates average $322.58
Shoulder Season
- Revenue averages $4855.05 per month
- Occupancy maintains 44.51%
- Daily rates hold at $306.37
Low Season (September, December, January)
- Revenue drops to $3089.05 per month
- Occupancy decreases to 31.31%
- Daily rates adjust to $287.85
Is it still profitable to do Airbnb in Gualala in 2025?
Yes! Gualala demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $4855 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gualala
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ocean Beach | Beautiful coastline with stunning ocean views, perfect for relaxing getaways. Popular for beach activities and its laid-back atmosphere. | Gualala Point Regional Park, Gualala River, Gualala Arts Center, St. Orres, Gualala Point Beach |
| Gualala Village | A charming coastal village that offers a unique rural experience with local shops and restaurants. Ideal for those wanting a quiet retreat close to nature. | The Gualala River, Gualala Arts Center, Local galleries and shops, Gualala River Redwood Park |
| Sea Ranch | Known for its iconic architecture and breathtaking coastal views. Attracts visitors for its serene environment and hiking opportunities. | Sea Ranch Chapel, Sea Ranch Coastal Access Trails, Sea Ranch Golf Links, Dolphin Shores |
| Salmon Creek | Quaint area with stunning views of the coastline and proximity to nature, perfect for outdoor enthusiasts looking for adventure. | Salmon Creek Beach, Salmon Creek, Hiking trails nearby |
| Anchor Bay | A small beachfront community with picturesque views and a tranquil atmosphere. Great for family getaways or romantic retreats. | Anchor Bay Beach, Kayaking and paddleboarding opportunities, Anchor Bay Store and Cafe |
| Point Arena | A historic coastal town with a vibrant arts scene and beautiful cliffs. A good base for exploring nearby natural attractions. | Point Arena Lighthouse, Arena Cove, Historic downtown shops, Nearby beaches |
| Fort Ross | Historical site with beautiful landscapes, known for its Russian history and coastal views. Perfect for history buffs and nature lovers. | Fort Ross State Historic Park, Beach access, Walking trails, Cultural events |
| Jenner | Charming seaside town located at the mouth of the Russian River, known for whale watching and spectacular views. Great for outdoor recreational activities. | Sonoma Coast State Park, Russian River Estuary, Jenner Beach, Whale Creek Beach |
Do you need a license for Airbnb in Gualala?
We recommend checking directly with Gualala's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gualala
Wander Anchor Cove
Entire Place • 3 bedrooms
Wander Anchor Bay
Entire Place • 3 bedrooms
Entire Place • 3 bedrooms
Abalone Cove - Oceanfront Getaway with Hot Tub
Entire Place • 3 bedrooms
Haven’s View | Stunning Ocean Views!
Entire Place • 2 bedrooms
Luxe oceanfront 3BR with hot tub & 270-degree view
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Gualala
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grand Welcome | 7 | $566,861 | 284 | 4.77/5.0 |
| Wander | 2 | $542,159 | 70 | 4.93/5.0 |
| Vacasa California | 7 | $281,809 | 356 | 4.07/5.0 |
| Vacasa California | 4 | $217,162 | 141 | 4.71/5.0 |
| Terry | 1 | $198,717 | 138 | 5.00/5.0 |
| Sara & Tim | 1 | $179,445 | 162 | 4.98/5.0 |
| Katie | 2 | $170,520 | 250 | 4.95/5.0 |
| 11451462 | 6 | $166,407 | 845 | 4.99/5.0 |
| Vacasa California | 4 | $159,746 | 352 | 4.67/5.0 |
| Judy | 2 | $122,564 | 303 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gualala
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91%), with house and boutique & hotels properties comprising 82.9% of inventory
- Strong specialty sector (26.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, apartment & condo, unique stays segments (7.2% combined)
Room Capacity Distribution
Analysis of 111 properties in Gualala shows that 2 bedrooms properties are most prevalent, making up 33.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 66.7% of all listings.
Key Insights
- Most common: 2 bedrooms (33.3%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 66.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 111 properties in Gualala reveals that 4 guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.4% of the market.
Key Insights
- Most common capacity: 4 guests (34.2% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 51.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 111 properties in Gualala, the most common availability pattern is 91-180 days (29.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.7% of properties).
Key Insights
- Most common availability window: 91-180 days (29.7%)
- Most common booking duration: 181-270 days (29.7%)
- Properties with high availability (180+ days): 54.1%
- Properties with long-term bookings (180+ days): 46.8%
Minimum Stay Distributions
1 Night
12 listings
11.5% of total
2 Nights
66 listings
63.5% of total
3 Nights
12 listings
11.5% of total
4-6 Nights
1 listings
1% of total
30+ Nights
13 listings
12.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.0%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (12.5%) suggest a stable extended-stay market
- High market flexibility with 86.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
14 listings
13.1% of total
Flexible
7 listings
6.5% of total
Moderate
37 listings
34.6% of total
Firm
27 listings
25.2% of total
Strict
22 listings
20.6% of total
Key Insights
- Moderate is the preferred policy at 34.6% of listings
- The market shows a balanced distribution between guest-friendly (41.1%) and strict (45.8%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 6.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Dec, Jun, averaging 55 days
- Shortest booking windows are in Sep, Oct, Feb, averaging 32 days
- Summer shows the longest average booking window at 51 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 51 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Gualala
Every property in Gualala comes standard with Smoke alarm, and Free parking on premises. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and United Kingdom (0.7%)
- English is the top language at 72.3%, followed by Spanish (14.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for San Francisco and Sacramento markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gualala. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
| Marshall | 19 | $7,915 | $521.97 | 52% |
| St. Helena | 43 | $7,459 | $764.62 | 39% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
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