Airbnb Market Analytics, Statistics and Data in Grass Valley, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Grass Valley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Grass Valley:
How much do Airbnb hosts make on average per month in Grass Valley?
The short-term rental market in Grass Valley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,317 per month
- Strong performing properties (top 25%) make $3,842 or more
- Best-in-class properties (top 10%) achieve $6,699+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,214
Revenue Variations by Month
Occupancy Rates Throughout the Year in Grass Valley
The market in Grass Valley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Grass Valley
Daily rates in Grass Valley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $139 per night
- Strong performing properties (top 25%) secure $216 or more
- Best-in-class properties (top 10%) pull in $343+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Grass Valley
Peak Season (June, May, July)
- Revenue peaks at $4178.11 per month
- Occupancy rates reach 56.15%
- Daily rates average $200.23
Shoulder Season
- Revenue averages $3250.68 per month
- Occupancy maintains 45.25%
- Daily rates hold at $188.47
Low Season (February, November, January)
- Revenue drops to $1929.36 per month
- Occupancy decreases to 33.25%
- Daily rates adjust to $174.80
Is it still profitable to do Airbnb in Grass Valley in 2025?
Yes! Grass Valley demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3251 and The market's 199 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Grass Valley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Grass Valley | The historic heart of Grass Valley, filled with charming shops, restaurants, and cultural landmarks. A great location for visitors looking to experience local history and community events. | Grass Valley Museum, Sierra Gold Parks Foundation, Miners Foundry Cultural Center, Local shops and restaurants |
| Nevada City | Just a short drive from Grass Valley, Nevada City offers a picturesque, historic downtown known for its arts and culture. It's a popular spot for visitors seeking a quaint and artistic atmosphere. | Nevada Theatre, Broad Street, South Yuba River State Park, Historic cemetery, Art galleries |
| Lake Spaulding | A beautiful area for nature enthusiasts, offering access to outdoor activities like hiking, fishing, and boating. Attractive for those looking to relax in a serene environment. | Lake Spaulding, Biking and hiking trails, Fishing spots, Campgrounds |
| Empire Mine State Park | A historic gold mine site offering tours and beautiful gardens. A unique attraction for history buffs and those interested in mining heritage. | Empire Mine, Gardens, Historical exhibits, Trails |
| Rough and Ready | A small, charming town located near Grass Valley, known for its rural setting and antique shops. A hidden gem for travelers looking for an off-the-beaten-path experience. | Historic buildings, Antique stores, Local events |
| Penn Valley | Offering a suburban feel with access to beautiful parks and outdoor activities. Great for families and those looking to escape the city. | Lake Wildwood, Parks and picnic areas, Hiking trails |
| Colfax | A nearby town with a rich history and access to outdoor recreational opportunities. Ideal for visitors who want to explore the nearby mountains and lakes. | Colfax Train Depot, Alta River, Hiking trails, Historical sites |
| Bear River Campground | A popular campground along the river, perfect for those looking to enjoy nature and outdoor activities. Attractive for camping enthusiasts and families. | Bear River, Camping, Fishing, Trails |
Do you need a license for Airbnb in Grass Valley?
We recommend checking directly with Grass Valley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Grass Valley
Spacious & secluded getaway on 200 acre property
Entire Place • 6 bedrooms
Private, Large Country Home
Entire Place • 8 bedrooms
Creektown Cottages
Entire Place • 8 bedrooms
Tranquil & clean 5-acre getaway (Belladeux)
Entire Place • 4 bedrooms
Scenic A-frame retreat, hot tub, treehouse & more!
Entire Place • 5 bedrooms
Nature's Escape: Serenity + Fun
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Grass Valley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lore | 7 | $368,511 | 448 | 4.91/5.0 |
| Stephanie | 1 | $277,307 | 30 | 5.00/5.0 |
| Marilyn And David | 1 | $231,361 | 33 | 4.97/5.0 |
| Sandy And Tarryn | 16 | $214,093 | 258 | 4.68/5.0 |
| John | 3 | $180,540 | 129 | 4.95/5.0 |
| Clayton | 1 | $144,399 | 41 | 4.73/5.0 |
| Joy | 1 | $129,279 | 120 | 4.98/5.0 |
| Elena | 1 | $127,443 | 22 | 4.91/5.0 |
| Tami | 1 | $126,828 | 63 | 4.84/5.0 |
| Heather Michelle | 1 | $111,216 | 18 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Grass Valley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.4%), with house and boutique & hotels properties comprising 77.4% of inventory
- Strong specialty sector (25.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.5% combined)
Room Capacity Distribution
Analysis of 199 properties in Grass Valley shows that 1 bedroom properties are most prevalent, making up 38.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.3% of all listings.
Key Insights
- Most common: 1 bedroom (38.7%)
- Least common: 5+ bedrooms (4.5%)
- Market concentration: 62.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 199 properties in Grass Valley reveals that 2 guests properties dominate the market, representing 25.1% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.7% of the market.
Key Insights
- Most common capacity: 2 guests (25.1% of market)
- Least common capacity: 1 guest (2.5% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 45.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 199 properties in Grass Valley, the most common availability pattern is 181-270 days (35.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.2% of properties).
Key Insights
- Most common availability window: 181-270 days (35.7%)
- Most common booking duration: 91-180 days (35.2%)
- Properties with high availability (180+ days): 66.3%
- Properties with long-term bookings (180+ days): 35.2%
Minimum Stay Distributions
1 Night
44 listings
24.6% of total
2 Nights
90 listings
50.3% of total
3 Nights
15 listings
8.4% of total
4-6 Nights
2 listings
1.1% of total
7-29 Nights
10 listings
5.6% of total
30+ Nights
18 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.9%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 83.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
37 listings
20.4% of total
Moderate
75 listings
41.4% of total
Firm
38 listings
21% of total
Strict
31 listings
17.1% of total
Key Insights
- Moderate is the preferred policy at 41.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.8% of the market
- Strict policies are least common at 17.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Nov, averaging 60 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 31 days
- Summer shows the longest average booking window at 52 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Grass Valley
Every property in Grass Valley comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and United Kingdom (0.4%)
- English is the top language at 75.2%, followed by Spanish (15.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for San Francisco and Sacramento markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Grass Valley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,950 | $763.78 | 46% |
| Eldridge | 18 | $9,899 | $862.21 | 44% |
| Glen Ellen | 79 | $9,092 | $738.01 | 44% |
| Dillon Beach | 79 | $8,690 | $647.65 | 44% |
| Kenwood | 55 | $8,081 | $707.34 | 40% |
| Marshall | 19 | $7,915 | $521.97 | 52% |
| St. Helena | 43 | $7,459 | $764.62 | 39% |
| Healdsburg | 196 | $6,851 | $658.77 | 41% |
| Fetters Hot Springs | 76 | $6,683 | $535.70 | 42% |
| Inverness | 65 | $6,169 | $437.70 | 52% |
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