Airbnb Market Analytics, Statistics and Data in Fullerton, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fullerton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fullerton:
How much do Airbnb hosts make on average per month in Fullerton?
The short-term rental market in Fullerton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,354 per month
- Strong performing properties (top 25%) make $7,335 or more
- Best-in-class properties (top 10%) achieve $10,913+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,291
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fullerton
The market in Fullerton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 62% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 38%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fullerton
Daily rates in Fullerton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $239 per night
- Strong performing properties (top 25%) secure $357 or more
- Best-in-class properties (top 10%) pull in $471+ per night
- Entry-level properties (bottom 25%) earn around $130
Daily Rate Variations by Month
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Seasonality patterns in Fullerton
Peak Season (June, July, March)
- Revenue peaks at $6665.34 per month
- Occupancy rates reach 68.02%
- Daily rates average $298.23
Shoulder Season
- Revenue averages $5322.54 per month
- Occupancy maintains 57.71%
- Daily rates hold at $263.37
Low Season (September, November, January)
- Revenue drops to $3771.72 per month
- Occupancy decreases to 47.44%
- Daily rates adjust to $234.08
Is it still profitable to do Airbnb in Fullerton in 2025?
Yes! Fullerton demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 58% and strong monthly revenue averaging $5323 and With 262 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fullerton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Fullerton | Vibrant area with a mix of dining, entertainment, and cultural attractions. Great for both tourists and business travelers due to its accessibility and lively atmosphere. | Fullerton Museum Center, The Fox Theatre, Fullerton Downtown Plaza, Brea Mall, The Cheesecake Factory |
| Fullerton Arboretum | A picturesque botanical garden offering a serene escape. Ideal for nature lovers and those seeking a peaceful retreat nearby. | Fullerton Arboretum, Botanical Gardens, Lake, Nature trails, Picnic areas |
| California State University, Fullerton | University area attracting students and visiting families. Good for short-term rentals during the academic year and for events. | CSUF campus, Titan Gym, Department of Theater and Dance, University Art Gallery |
| Lympus Park | Family-friendly neighborhood with parks and recreational facilities. Great for families visiting the area. | Lympus Park, Family fun center, Picnic areas, Playgrounds |
| Hillcrest Park | Residential area known for its expansive park and beautiful views. Quiet and great for families or those seeking relaxation. | Hillcrest Park, Walking trails, Playgrounds, Scenic views |
| Sunny Hills | Establish residential neighborhood known for its good schools and parks. Ideal for families and professionals visiting the area. | Sunny Hills High School, Parks, Lakes, Walking trails |
| Brookhurst Park | Lively neighborhood with various amenities. Attracts families and visitors looking for a homey atmosphere with essential services. | Brookhurst Park, Community center, Playgrounds, Sports facilities |
| Laguna Lake | Natural area with a lake offering recreation opportunities. Ideal for visitors seeking outdoor activities and a retreat from city life. | Laguna Lake, Fishing, Bird watching, Picnic areas |
Do you need a license for Airbnb in Fullerton?
We recommend checking directly with Fullerton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fullerton
King Bed Suite/Disney close/Game Rm/Fenced yard/EV
Entire Place • 3 bedrooms
Disneyland close, 14 guest family home with pool!
Entire Place • 6 bedrooms
@ Marbella Lane - Vibrant & Chic Designer Home
Entire Place • 5 bedrooms
❀Magical Days❀ near Disney Beaches Anaheim
Entire Place • 3 bedrooms
Pixel Playhouse: Arcade, Theater, Racing, + More!
Entire Place • 3 bedrooms
Family Entertainer Mins to Disney w/ Golf & Arcade
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Fullerton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jimmy | 7 | $502,265 | 1019 | 4.93/5.0 |
| James | 2 | $274,413 | 104 | 4.99/5.0 |
| Sharon | 3 | $253,960 | 47 | 5.00/5.0 |
| Aspen | 2 | $234,326 | 144 | 4.66/5.0 |
| Paul | 9 | $234,200 | 24 | 1.56/5.0 |
| James | 1 | $211,310 | 192 | 4.99/5.0 |
| Liana | 1 | $211,184 | 26 | 5.00/5.0 |
| Marbella | 1 | $209,247 | 77 | 4.66/5.0 |
| Evolve | 3 | $194,213 | 297 | 3.27/5.0 |
| John Terry | 2 | $190,059 | 88 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fullerton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87%), with house and boutique & hotels properties comprising 91.2% of inventory
- Untapped potential in others, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 262 properties in Fullerton shows that 3 bedrooms properties are most prevalent, making up 26% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 48.1% of all listings.
Key Insights
- Most common: 3 bedrooms (26%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 48.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 262 properties in Fullerton reveals that 8+ guests properties dominate the market, representing 48.1% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.3% of the market.
Key Insights
- Most common capacity: 8+ guests (48.1% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 60.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 262 properties in Fullerton, the most common availability pattern is 91-180 days (27.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.3% of properties).
Key Insights
- Most common availability window: 91-180 days (27.1%)
- Most common booking duration: 181-270 days (26.3%)
- Properties with high availability (180+ days): 50.4%
- Properties with long-term bookings (180+ days): 50.8%
Minimum Stay Distributions
1 Night
51 listings
25.1% of total
2 Nights
84 listings
41.4% of total
3 Nights
25 listings
12.3% of total
4-6 Nights
6 listings
3% of total
7-29 Nights
14 listings
6.9% of total
30+ Nights
23 listings
11.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.5%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (11.3%) suggest a stable extended-stay market
- High market flexibility with 78.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
9 listings
4.5% of total
Flexible
16 listings
8.1% of total
Moderate
38 listings
19.2% of total
Firm
45 listings
22.7% of total
Strict
90 listings
45.5% of total
Key Insights
- Strict is the preferred policy at 45.5% of listings
- Stricter policies (Firm & Strict) dominate at 68.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 4.5% of listings
Recommendations
- The market supports stricter policies, with 68.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Mar, averaging 45 days
- Shortest booking windows are in Sep, Jan, Feb, averaging 33 days
- Summer shows the longest average booking window at 44 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 44 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Fullerton
Every property in Fullerton comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.3%) and Mexico (2.2%)
- English is the top language at 67.8%, followed by Spanish (24.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Las Vegas and San Diego markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fullerton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
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