Airbnb Market Analytics, Statistics and Data in Fresno, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fresno? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fresno:
How much do Airbnb hosts make on average per month in Fresno?
The short-term rental market in Fresno shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,745 per month
- Strong performing properties (top 25%) make $3,155 or more
- Best-in-class properties (top 10%) achieve $5,272+ monthly
- Entry-level properties (bottom 25%) typically earn around $817
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fresno
The market in Fresno shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fresno
Daily rates in Fresno vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $166 or more
- Best-in-class properties (top 10%) pull in $244+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
Get Live Fresno Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Fresno
Peak Season (June, May, March)
- Revenue peaks at $2878.10 per month
- Occupancy rates reach 55.45%
- Daily rates average $132.15
Shoulder Season
- Revenue averages $2327.61 per month
- Occupancy maintains 47.80%
- Daily rates hold at $127.67
Low Season (September, December, January)
- Revenue drops to $1582.78 per month
- Occupancy decreases to 37.22%
- Daily rates adjust to $123.56
Is it still profitable to do Airbnb in Fresno in 2025?
Yes! Fresno demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2328 and As a mature market with 701 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fresno
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North Fresno | A family-friendly neighborhood with excellent schools and parks, making it ideal for families visiting the area. Close to shopping centers and restaurants. | Fig Garden Village, Woodward Park, River Park Shopping Center, Fresno Art Museum, Huntington Boulevard |
| Downtown Fresno | The revitalized area of Fresno with a mix of historic architecture and modern amenities. Attractive to those looking for nightlife, dining, and cultural experiences. | Fresno Fulton Mall, Tower Theatre, Chaffee Zoo, Cesar Chavez Park, Fresno Grizzlies baseball games |
| Clovis | Just a short drive from Fresno, Clovis offers a charming Old Town experience along with family-friendly activities and events. It's popular among visitors looking for a quaint town feel. | Old Town Clovis, Clovis Rodeo, Clovis Botanical Garden, Sierra Vista Mall, Wild Water Adventure Park |
| Bullard | A suburban area known for its spacious homes and proximity to parks and recreational activities. It attracts families and those wanting a quiet stay. | Woodward Park, Shaw and Cedar Shopping District, Fort Washington Country Club, Fresno County Historical Society |
| Sunnyside | A diverse and vibrant neighborhood with a variety of dining options, parks, and family-friendly amenities. It’s popular among visitors who enjoy local culture. | Sunnyside Park, Hoffman Playground, Sunnyside Country Club, Shopping at local businesses |
| West Fresno | An up-and-coming area that offers affordable lodging and easy access to various attractions in Fresno. Suitable for budget-conscious travelers. | Fresno Chaffee Zoo, Woodward Park, Local markets, Community events |
| East Central Fresno | This area is convenient for visitors attending conferences or events at the Convention Center, with a range of accommodations available. | Fresno Convention Center, Selland Arena, Nearby dining options |
| Fig Garden | Known for its picturesque setting and residential charm, Fig Garden attracts tourists looking for a peaceful stay near upscale shopping and dining. | Fig Garden Village, Local parks, Dining along Palm Avenue |
Do you need a license for Airbnb in Fresno?
We recommend checking directly with Fresno's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (10% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fresno
Mid-Century Modern Oasis W/Spa
Entire Place • 3 bedrooms
Modern Outdoor Oasis Pool, Spa & Chef Kitchen
Entire Place • 4 bedrooms
Spacious 5-Bedroom home w/ Pool & Hot Tub
Entire Place • 5 bedrooms
Old Fig Glam
Entire Place • 3 bedrooms
Hot Tub & Pool with 5 Cozy Bedrooms
Entire Place • 4 bedrooms
Quiet and Serene Oasis in NE Fresno w/Jacuzzi
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Fresno
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kyle | 27 | $924,526 | 1928 | 4.86/5.0 |
| Kyle | 23 | $689,018 | 1204 | 4.87/5.0 |
| Masato | 25 | $550,530 | 2589 | 4.89/5.0 |
| Jason | 15 | $435,092 | 436 | 3.96/5.0 |
| Nader | 5 | $361,745 | 272 | 4.96/5.0 |
| Leigh | 9 | $338,282 | 1336 | 4.94/5.0 |
| Emilio | 5 | $284,646 | 468 | 4.88/5.0 |
| Rosa | 3 | $241,264 | 375 | 4.92/5.0 |
| Tania | 2 | $221,129 | 182 | 4.99/5.0 |
| Ashley | 2 | $198,243 | 131 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fresno
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.5%), with house and apartment & condo properties comprising 87.8% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.8% combined)
Room Capacity Distribution
Analysis of 701 properties in Fresno shows that 3 bedrooms properties are most prevalent, making up 24.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 47.2% of all listings.
Key Insights
- Most common: 3 bedrooms (24.5%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 47.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 701 properties in Fresno reveals that 8+ guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 41.7% of the market.
Key Insights
- Most common capacity: 8+ guests (28.1% of market)
- Least common capacity: 1 guest (3.6% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 41.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 701 properties in Fresno, the most common availability pattern is 271-366 days (30.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.2% of properties).
Key Insights
- Most common availability window: 271-366 days (30.7%)
- Most common booking duration: 91-180 days (30.2%)
- Properties with high availability (180+ days): 60.6%
- Properties with long-term bookings (180+ days): 41.1%
Minimum Stay Distributions
1 Night
259 listings
41.6% of total
2 Nights
164 listings
26.4% of total
3 Nights
43 listings
6.9% of total
4-6 Nights
28 listings
4.5% of total
7-29 Nights
47 listings
7.6% of total
30+ Nights
81 listings
13% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.0%
- Mid-length stays (4-6 nights) represent 4.5% of listings
- Monthly+ stays (13%) suggest a stable extended-stay market
- High market flexibility with 74.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
128 listings
21.2% of total
Moderate
255 listings
42.1% of total
Firm
89 listings
14.7% of total
Strict
133 listings
22% of total
Key Insights
- Moderate is the preferred policy at 42.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.3% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 14.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 36 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 24 days
- Spring shows the longest average booking window at 33 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 33 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Fresno
Below is the distribution of amenities across listings in Fresno:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.1%) and Germany (0.8%)
- English is the top language at 70.2%, followed by Spanish (23.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Fresno and Los Angeles markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fresno. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Wawona | 62 | $7,189 | $515.43 | 48% |
| Avila Beach | 90 | $6,519 | $551.91 | 42% |
| Yosemite National Park | 230 | $6,428 | $461.99 | 47% |
| Yosemite West | 27 | $5,737 | $324.23 | 54% |
| Templeton | 157 | $5,304 | $465.66 | 41% |
| Three Rivers | 392 | $5,147 | $343.32 | 50% |
| Paso Robles | 730 | $4,788 | $394.13 | 41% |
| Cayucos | 183 | $4,499 | $390.14 | 42% |
| Oakhurst | 637 | $4,234 | $295.98 | 48% |
| San Luis Obispo | 345 | $4,193 | $334.81 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights