Folsom Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Folsom in 2025? Explore comprehensive Airbnb analytics for Folsom, California, United States to uncover income potential. This 2025 STR market report for Folsom, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 158 active listings.
Whether you're considering an Airbnb investment in Folsom, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Folsom Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Folsom Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Folsom (2025)
Understanding the monthly revenue variations for Airbnb listings in Folsom is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Folsom is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Folsom across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,138+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,621 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,600 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,244, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Folsom
Folsom Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Folsom STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Folsom:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Folsom
Average Daily Rate (ADR) Airbnb Trends in Folsom (2025)
Effective short term rental pricing strategy in Folsom involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Folsom typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $393+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Folsom
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Airbnb Seasonality Analysis & Trends in Folsom (2025)
Peak Season (April, May, June)
- Revenue averages $4,492 per month
- Occupancy rates average 50.3%
- Daily rates average $199
Shoulder Season
- Revenue averages $3,151 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $201
Low Season (February, March, November)
- Revenue drops to average $2,645 per month
- Occupancy decreases to average 42.1%
- Daily rates adjust to average $203
Seasonality Insights for Folsom
- The Airbnb seasonality in Folsom shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Folsom's highest earning potential, with monthly revenues capable of climbing to $4,512, occupancy reaching a high of 55.8%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,434, occupancy could drop to 38.9%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Folsom.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Folsom seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Folsom (2025)
Exploring the top neighborhoods for short-term rentals in Folsom? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Folsom | Charming area known for its Gold Rush history, historic buildings, and vibrant atmosphere. Attracts tourists visiting the Folsom Historic District and Folsom Lake. | Folsom Historic District, Folsom Lake, Folsom Prison Museum, American River Bike Trail, Folsom Powerhouse State Historic Park |
| Lake Natoma | Beautiful lakeside area perfect for outdoor activities. Attracts nature lovers and families looking for recreational activities. | Lake Natoma, American River, hiking and biking trails, water sports, picnic areas |
| Folsom Premium Outlets | Popular shopping destination offering a variety of brand-name outlet stores. Appeals to visitors looking to shop and explore dining options nearby. | Folsom Premium Outlets, restaurants, movie theaters, seasonal events |
| Little Pocket | Quiet, residential area close to the river with a family-friendly environment. Great for longer-term stays for families and visitors seeking tranquility. | American River Parkway, local parks, family-friendly amenities |
| Natoma Station | Suburban neighborhood with easy access to local amenities, making it attractive for business travelers and families. | local parks, restaurants, shopping centers, Folsom Aquatic Center |
| Broadstone | A modern development with shopping and dining options, ideal for those looking for a vibrant community atmosphere along with convenience. | Broadstone Marketplace, local parks, community events |
| Folsom Lake State Recreation Area | Attracts outdoor enthusiasts for its hiking, biking, and water sports. Perfect for nature retreats and adventure seekers. | Folsom Lake, hiking trails, picnic areas, camping spots |
| Empire Ranch | A newer, upscale community with access to golf and beautiful homes. Ideal for those seeking a more luxurious stays near nature. | Empire Ranch Golf Course, community parks, walking trails |
Understanding Airbnb License Requirements & STR Laws in Folsom (2025)
While Folsom, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Folsom to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Folsom (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Folsombased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Folsom Pool Home
Entire Place • 4 bedrooms
Luxury Villa At the Hill.
Entire Place • 5 bedrooms
Folsom Zen Home, Sanctuary on 1 Acre
Entire Place • 5 bedrooms
5 Bedrooms Event House
Entire Place • 5 bedrooms
The Reading House
Entire Place • 2 bedrooms
Amazing Family Escape
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Folsom (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Folsom based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariah | 3 | $155,530 | 180 | 4.91/5.0 |
| Evolve | 3 | $146,944 | 103 | 4.83/5.0 |
| BookitBnB | 3 | $143,132 | 96 | 4.83/5.0 |
| Cassandra | 1 | $138,208 | 51 | 4.98/5.0 |
| Amber | 2 | $135,623 | 164 | 4.99/5.0 |
| Douglas | 2 | $134,249 | 369 | 4.91/5.0 |
| Nicole | 2 | $124,586 | 123 | 5.00/5.0 |
| Host #460635719 | 1 | $119,774 | 44 | 4.77/5.0 |
| Ernesto & Judy | 3 | $116,741 | 250 | 4.90/5.0 |
| Jeffery | 2 | $112,443 | 43 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Folsom.
Dive Deeper: Advanced Folsom STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Folsom. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFolsom Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Folsom
- The Folsom Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.3% of the 158 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Folsom, House properties are the most common (73.4%), reflecting the local real estate landscape.
- Houses represent a significant 73.4% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 1.2%) offer potential for unique stay experiences.
Folsom Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Folsom
- The dominant room capacity in Folsom is 1 bedroom listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.9% of the active Airbnb listings in Folsom, indicating a high concentration in these sizes.
- A significant 32.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Folsom.
Folsom Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Folsom
- The most common guest capacity trend in Folsom vacation rentals is listings accommodating 8+ guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Folsom STR market, accounting for 44.4% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Folsom.
- On average, properties in Folsom are equipped to host 3.9 guests.
Folsom Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Folsom
- The most common availability pattern in Folsom falls within the 181-270 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Folsom (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Folsom Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
28.3% of total
2 Nights
45 listings
31% of total
3 Nights
13 listings
9% of total
4-6 Nights
9 listings
6.2% of total
7-29 Nights
11 listings
7.6% of total
30+ Nights
26 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Folsom is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Folsom, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Folsom hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Folsom.
Folsom Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
15.8% of total
Moderate
51 listings
36.7% of total
Firm
24 listings
17.3% of total
Strict
42 listings
30.2% of total
Cancellation Policy Insights for Folsom
- The prevailing Airbnb cancellation policy trend in Folsom is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (52.5%) and stricter (47.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in Folsom.
- With 30.2% using Strict terms, this is a viable option in Folsom, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Folsom.
Folsom STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Folsom
- The overall average booking lead time for vacation rentals in Folsom is 41 days.
- Guests book furthest in advance for stays during October (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Folsom.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Folsom averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Folsom (2025)
Amenity Prevalence
Amenity Insights for Folsom
- Essential amenities in Folsom that guests expect include: Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Folsom: Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Folsom to stay competitive.
Folsom Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Folsom
- The typical guest profile for Airbnb in Folsom consists of primarily domestic travelers (95%), often arriving from nearby Sacramento, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and United Kingdom (0.9%).
- Top languages spoken are English (70.8%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sacramento and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Folsom Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sonoma | 226 | $9,573 | $786.40 | 45% |
| Eldridge | 18 | $9,143 | $844.84 | 41% |
| Moss Beach | 33 | $9,049 | $627.14 | 54% |
| Glen Ellen | 78 | $8,497 | $722.05 | 43% |
| Kenwood | 56 | $8,325 | $764.83 | 40% |
| Dillon Beach | 78 | $8,269 | $654.37 | 43% |
| Marshall | 19 | $7,772 | $541.79 | 51% |
| St. Helena | 43 | $7,403 | $779.73 | 38% |
| Stinson Beach | 91 | $6,976 | $683.22 | 46% |
| Montara | 24 | $6,855 | $425.39 | 53% |