Airbnb Market Analytics, Statistics and Data in Folsom, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Folsom? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Folsom:

Average Daily Rate

$191

Occupancy Rate

45.20%

Annual Revenue

$29,901

Revenue Growth YoY

8.37%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

158

How much do Airbnb hosts make on average per month in Folsom?

The short-term rental market in Folsom shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,584 per month
Strong performing properties (top 25%) make $4,952 or more
Best-in-class properties (top 10%) achieve $7,738+ monthly
Entry-level properties (bottom 25%) typically earn around $1,288

Revenue Variations by Month

Occupancy Rates Throughout the Year in Folsom

The market in Folsom shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 46% occupancy rates
Strong performing properties (top 25%) achieve 68% or higher
Best-in-class properties (top 10%) reach 83%+occupancy
Entry-level properties (bottom 25%) average around 26%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Folsom

Daily rates in Folsom vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $149 per night
Strong performing properties (top 25%) secure $251 or more
Best-in-class properties (top 10%) pull in $383+ per night
Entry-level properties (bottom 25%) earn around $77

Daily Rate Variations by Month

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Seasonality patterns in Folsom

Peak Season (June, April, May)

Revenue peaks at $4443.85 per month
Occupancy rates reach 55.83%
Daily rates average $199.67

Shoulder Season

Revenue averages $3605.64 per month
Occupancy maintains 47.33%
Daily rates hold at $194.65

Low Season (August, December, January)

Revenue drops to $2454.49 per month
Occupancy decreases to 37.46%
Daily rates adjust to $187.93

Is it still profitable to do Airbnb in Folsom in 2025?

Yes! Folsom demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3606 and The market's 158 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Folsom

Area	Why Choose This Area	Key Attractions
Historic Folsom	Charming area with rich history, waterfront views, and easy access to dining and shopping. It's a popular choice for tourists looking for a mix of history and modern amenities.	Folsom Historic District, Folsom Prison Museum, Lake Natoma, Folsom Lake State Recreation Area, Sutter Street, Folsom Powerhouse State Historic Park
Folsom Lake	Ideal for nature lovers and outdoor enthusiasts. This area offers stunning views, hiking, and water activities, making it popular for families and adventure seekers.	Folsom Lake, Biking & hiking trails, Sailing and kayaking, Fishing spots, Nature reserves, Parks and picnic areas
Empire Ranch	A residential area that appeals to families and professionals. It's close to good schools, parks, and shopping, making it a great place for long-term rentals.	Empire Ranch golf course, Parks and open spaces, Shopping centers, Restaurants, Community events
East Folsom	A rapidly growing area that appeals to both families and young professionals. Offers convenience to major roads, and a mix of suburban and urban living.	Parks and recreational areas, Shopping plazas, Restaurants, Residential communities, Community centers
American River Parkway	A beautiful natural area perfect for outdoor activities, attracting tourists and locals looking for a peaceful retreat near the city.	American River, Biking and hiking trails, Fishing spots, Nature trails, Wildlife viewing
Folsom Premium Outlets	A shopping destination with a variety of brand name stores. Attracts both locals and tourists looking for deals, making it a great spot for short stays.	Folsom Premium Outlets, Dining options, Events and promotions, Shopping experiences
Golden Eagle	A serene, upscale neighborhood known for its spacious homes and proximity to nature, ideal for luxury Airbnb listings.	Golden Eagle Park, Walking trails, Peaceful residential areas, Nature views, Nearby golf courses
Vista del Lago	A family-friendly community with access to good schools, parks, and recreational activities, suitable for family stays.	Vista del Lago High School, Community parks, Public library, Sports complexes, Family-friendly events

Do you need a license for Airbnb in Folsom?

$422.39

Daily Rate

Top Performing Professional Hosts in Folsom

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Mariah	3	$184,589	180	4.91/5.0
460635719	1	$176,531	44	4.77/5.0
Cassandra	1	$170,310	51	4.98/5.0
BookitBnB	3	$164,423	96	4.83/5.0
Evolve	3	$156,803	103	4.83/5.0
Amber	2	$150,423	164	4.99/5.0
Joe	3	$141,970	93	4.61/5.0
Jeffery	2	$141,552	43	4.92/5.0
Douglas	2	$129,631	369	4.91/5.0
Ernesto & Judy	3	$116,369	250	4.90/5.0

Additional analytics on vacation rental, real estate, short term rental data in Folsom

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (70.3%), with house and boutique & hotels properties comprising 85.5% of inventory
Untapped potential in outdoor & mobile, unique stays segments (1.2% combined)

Room Capacity Distribution

Analysis of 158 properties in Folsom shows that 1 bedroom properties are most prevalent, making up 24.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 43.7% of all listings.

Key Insights

Most common: 1 bedroom (24.7%)
Least common: 5+ bedrooms (5.7%)
Market concentration: 43.7% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 158 properties in Folsom reveals that 8+ guests properties dominate the market, representing 24.7% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 44.3% of the market.

Key Insights

Most common capacity: 8+ guests (24.7% of market)
Least common capacity: 5 guests (1.9% of market)
Average guest capacity: 3.9 guests per property
Market concentration: 44.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 158 properties in Folsom, the most common availability pattern is 271-366 days (32.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31% of properties).

Key Insights

Most common availability window: 271-366 days (32.9%)
Most common booking duration: 91-180 days (31%)
Properties with high availability (180+ days): 65.8%
Properties with long-term bookings (180+ days): 37.3%

Minimum Stay Distributions

1 Night (29.4%)

1 Night

42 listings

29.4% of total

2 Nights (32.9%)

2 Nights

47 listings

32.9% of total

3 Nights (9.1%)

3 Nights

13 listings

9.1% of total

4-6 Nights (6.3%)

4-6 Nights

9 listings

6.3% of total

7-29 Nights (5.6%)

7-29 Nights

8 listings

5.6% of total

30+ Nights (16.8%)

30+ Nights

24 listings

16.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 62.3%
Mid-length stays (4-6 nights) represent 6.3% of listings
Monthly+ stays (16.8%) suggest a stable extended-stay market
High market flexibility with 71.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (16.4%)

Flexible

23 listings

16.4% of total

Moderate (36.4%)

Moderate

51 listings

36.4% of total

Firm (16.4%)

Firm

23 listings

16.4% of total

Strict (30.7%)

Strict

43 listings

30.7% of total

Key Insights

Moderate is the preferred policy at 36.4% of listings
The market shows a balanced distribution between guest-friendly (52.8%) and strict (47.1%) policies
Firm policies are least common at 16.4% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Oct, Dec, averaging 53 days
Shortest booking windows are in Mar, Feb, Jan, averaging 35 days
Summer shows the longest average booking window at 48 days, while Winter has the shortest at 40 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 48 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Jan when lead times are shortest

Popular Airbnb Amenities in Folsom

Every property in Folsom comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 94.9% of total guests, indicating a dominant local market share.
Primary international markets: United Kingdom (0.9%) and Canada (0.8%)
English is the top language at 78.2%, followed by Spanish (14.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%

Recommendations

Target marketing campaigns for Sacramento and San Francisco markets
Develop localized content for United Kingdom and Canada
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Folsom. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sonoma	226	$9,950	$763.78	46%
Eldridge	18	$9,899	$862.21	44%
Glen Ellen	79	$9,092	$738.01	44%
Dillon Beach	79	$8,690	$647.65	44%
Moss Beach	35	$8,668	$635.23	51%
Kenwood	55	$8,081	$707.34	40%
Marshall	19	$7,915	$521.97	52%
St. Helena	43	$7,459	$764.62	39%
Montara	24	$7,170	$423.86	55%
Los Altos Hills	35	$6,996	$454.68	46%

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