Airbnb Market Analytics, Statistics and Data in Fallbrook, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fallbrook? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fallbrook:
How much do Airbnb hosts make on average per month in Fallbrook?
The short-term rental market in Fallbrook shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,603 per month
- Strong performing properties (top 25%) make $7,011 or more
- Best-in-class properties (top 10%) achieve $12,968+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,859
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fallbrook
The market in Fallbrook shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fallbrook
Daily rates in Fallbrook vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $214 per night
- Strong performing properties (top 25%) secure $452 or more
- Best-in-class properties (top 10%) pull in $722+ per night
- Entry-level properties (bottom 25%) earn around $134
Daily Rate Variations by Month
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Seasonality patterns in Fallbrook
Peak Season (June, July, May)
- Revenue peaks at $7225.57 per month
- Occupancy rates reach 61.99%
- Daily rates average $355.94
Shoulder Season
- Revenue averages $5635.35 per month
- Occupancy maintains 46.38%
- Daily rates hold at $334.71
Low Season (February, December, January)
- Revenue drops to $3606.39 per month
- Occupancy decreases to 35.34%
- Daily rates adjust to $307.72
Is it still profitable to do Airbnb in Fallbrook in 2025?
Yes! Fallbrook demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $5635 and The market's 195 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fallbrook
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Fallbrook | The hub of Fallbrook with historic charm and local shops. Attracts tourists looking for a quaint, small-town experience with access to restaurants and events. | Fallbrook Art Center, Grand Tradition Estate, Fallbrook Community Center, Local Farmers Market, Fallbrook Historical Society |
| Cremona | A serene neighborhood with lush scenery and expansive views, ideal for guests wanting to escape the city. Popular with nature lovers and those seeking tranquility. | Cremona Heights, Parks and nature trails, Wine tasting rooms, Horse riding trails |
| Live Oak Park | A peaceful area with beautiful parks and outdoor activities. Great for families and outdoor enthusiasts. | Live Oak Park, Bonsall Community Park, Hiking trails, Picnic areas |
| Rainbow | Rural and picturesque, perfect for those seeking a getaway in nature while still being close to Fallbrook's amenities. Attracts outdoor adventurers and those interested in local agriculture. | Temecula Wine Country, Local farms and orchards, Nature trails, Scenic views, Old West-style towns |
| Gopher Canyon | Known for its beautiful landscapes and tranquility, it's great for guests looking to relax away from the busy tourist areas. | Gopher Canyon wineries, Scenic drives, Horseback riding, Nature walks |
| South Fallbrook | A quaint neighborhood with friendly locals and a strong sense of community, drawing visitors looking for an authentic experience. | Local boutiques, Community events, Parks and recreation areas |
| North Fallbrook | An up-and-coming area with new developments and attractions, appealing to those seeking modern accommodations in a natural setting. | New dining options, Nature reserves, Proximity to rural attractions |
| Fallbrook's Vineyard District | Home to several vineyards and wineries, this area attracts wine lovers and those seeking a unique rural experience. | Local wineries, Wine tasting events, Beautiful vineyard views, Culinary tours |
Do you need a license for Airbnb in Fallbrook?
We recommend checking directly with Fallbrook's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fallbrook
4 Acre Villa Estate. Heated Pool-Slide-Spa-Sauna
Entire Place • 5 bedrooms
Tropical Resort 7 Bed 4 Acres
Entire Place • 7 bedrooms
Pitchouline Estate @ Vineyard, Olive, Wine Country
Entire Place • 7 bedrooms
Villa & Guesthouse, View, Pool, Hot tub, Avo Grove
Entire Place • 5 bedrooms
Relaxing Resort-Style Villa
Entire Place • 5 bedrooms
Grand Lux II - Luxury Resort Pool Villa - Wineries
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Fallbrook
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simon | 3 | $502,984 | 218 | 5.00/5.0 |
| Eric & Neda | 3 | $463,019 | 184 | 5.00/5.0 |
| Laura | 1 | $358,652 | 55 | 4.98/5.0 |
| Christian | 1 | $332,671 | 43 | 4.79/5.0 |
| Tien | 1 | $294,043 | 63 | 5.00/5.0 |
| Virginia | 3 | $245,867 | 103 | 4.99/5.0 |
| Svetlana | 9 | $242,434 | 346 | 4.29/5.0 |
| Mathew | 1 | $228,793 | 27 | 5.00/5.0 |
| Jenna | 4 | $222,256 | 405 | 4.98/5.0 |
| Claire | 1 | $214,742 | 25 | 4.48/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fallbrook
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with house and boutique & hotels properties comprising 80.0% of inventory
- Strong specialty sector (29.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (4.1% combined)
Room Capacity Distribution
Analysis of 195 properties in Fallbrook shows that 1 bedroom properties are most prevalent, making up 32.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 4 bedrooms together representing 49.2% of all listings.
Key Insights
- Most common: 1 bedroom (32.8%)
- Least common: 5+ bedrooms (11.8%)
- Market concentration: 49.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 195 properties in Fallbrook reveals that 8+ guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 57.9% of the market.
Key Insights
- Most common capacity: 8+ guests (35.4% of market)
- Least common capacity: 5 guests (1.5% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 57.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 195 properties in Fallbrook, the most common availability pattern is 91-180 days (32.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 91-180 days (32.3%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 54.9%
- Properties with long-term bookings (180+ days): 45.6%
Minimum Stay Distributions
1 Night
44 listings
24% of total
2 Nights
92 listings
50.3% of total
3 Nights
20 listings
10.9% of total
4-6 Nights
10 listings
5.5% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
15 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.3%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 85.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.1% of total
Super Strict 60 Days
2 listings
1.1% of total
Flexible
34 listings
18.6% of total
Moderate
54 listings
29.5% of total
Firm
46 listings
25.1% of total
Strict
45 listings
24.6% of total
Key Insights
- Moderate is the preferred policy at 29.5% of listings
- The market shows a balanced distribution between guest-friendly (48.1%) and strict (49.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 73 days
- Shortest booking windows are in Aug, Dec, Feb, averaging 50 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Fallbrook
Below is the distribution of amenities across listings in Fallbrook:
Traveler Demographics
Key Insights
- Domestic travelers make up 95% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.6%) and United Kingdom (0.7%)
- English is the top language at 73.3%, followed by Spanish (19.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Los Angeles and San Diego markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fallbrook. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
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