Airbnb Market Analytics, Statistics and Data in Del Mar, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Del Mar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Del Mar:
How much do Airbnb hosts make on average per month in Del Mar?
The short-term rental market in Del Mar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $8,504 per month
- Strong performing properties (top 25%) make $13,577 or more
- Best-in-class properties (top 10%) achieve $20,327+ monthly
- Entry-level properties (bottom 25%) typically earn around $5,122
Revenue Variations by Month
Occupancy Rates Throughout the Year in Del Mar
The market in Del Mar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Del Mar
Daily rates in Del Mar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $445 per night
- Strong performing properties (top 25%) secure $704 or more
- Best-in-class properties (top 10%) pull in $964+ per night
- Entry-level properties (bottom 25%) earn around $264
Daily Rate Variations by Month
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Seasonality patterns in Del Mar
Peak Season (July, August, June)
- Revenue peaks at $17261.18 per month
- Occupancy rates reach 74.06%
- Daily rates average $601.90
Shoulder Season
- Revenue averages $10430.31 per month
- Occupancy maintains 53.18%
- Daily rates hold at $558.05
Low Season (December, February, January)
- Revenue drops to $6315.21 per month
- Occupancy decreases to 39.59%
- Daily rates adjust to $505.88
Is it still profitable to do Airbnb in Del Mar in 2025?
Yes! Del Mar demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $10430 and The market's 108 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Del Mar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Del Mar Beach | Offers beautiful sandy shores and stunning ocean views. Ideal for beach lovers and families looking for a relaxing getaway, with easy access to various beachfront activities. | Del Mar Beach, Seagrove Park, Powerhouse Park, Torrey Pines State Beach, Del Mar Plaza |
| Del Mar Village | Charming coastal village with a laid-back vibe. Full of boutique shops, fine dining, and art galleries, perfect for visitors wanting to experience Southern California's coastal culture. | Del Mar Plaza, Coastal Rail Trail, Powerhouse Park, Del Mar Farmers Market, the local art galleries |
| San Dieguito River Park | A great spot for outdoor enthusiasts with trails for hiking and biking along the river. Attracts nature lovers and those looking for an active vacation. | San Dieguito River Park, Horse Park at Del Mar, Hiking Trails, Biking Trails |
| Torrey Pines | Famous for its natural reserve and scenic cliffs. Ideal for visitors who want to combine outdoor activities with breathtaking views of the Pacific Ocean. | Torrey Pines State Natural Reserve, Torrey Pines Golf Course, North Beach, Hiking Trails |
| Cove Beach | A serene beach area known for its picturesque cove and tide pools. Appeals to families and nature lovers looking for a quieter beach experience. | Cove Beach, Tide Pool Exploration, Kayaking, Snorkeling |
| Del Mar Fairgrounds | Hosts numerous events and festivals throughout the year. A hotspot during the San Diego County Fair, attracting visitors from all over. | Del Mar Fairgrounds, Horse Races, Coastal Community Concerts, Culinary Events |
| Riding Club | A unique community known for horseback riding and equestrian events. Great for visitors interested in horse-related activities and experiences. | Del Mar Riding Club, Horse Shows, Horseback Riding Trails |
| Local Wineries | Wine enthusiasts can explore local wineries, enhancing the experience with wine tasting and tours. Perfect for those looking for a stylish retreat in Del Mar. | Local Wineries, Wine Tasting Tours, Wine Events |
Do you need a license for Airbnb in Del Mar?
We recommend checking directly with Del Mar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Del Mar
Seaside Sty
Entire Place • 3 bedrooms
The Del Mar Beach House
Entire Place • 3 bedrooms
The Del Mar Hilltop Oceanview Resort Mansion
Entire Place • 5 bedrooms
Beautiful Beach Colony Cottage
Entire Place • 3 bedrooms
Surf meets Turf
Entire Place • 5 bedrooms
Ocean View Del Mar Home w/ Jacuzzi + E-Bikes!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Del Mar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kimberly | 12 | $1,875,929 | 695 | 4.82/5.0 |
| Gina | 8 | $899,536 | 340 | 4.96/5.0 |
| Nina | 10 | $693,102 | 224 | 4.42/5.0 |
| Brenda | 8 | $646,334 | 790 | 4.31/5.0 |
| Dm | 3 | $586,549 | 163 | 4.94/5.0 |
| Noel & Linda | 3 | $522,593 | 305 | 4.92/5.0 |
| Susie | 2 | $367,538 | 442 | 4.85/5.0 |
| Jennifer | 1 | $334,005 | 9 | 5.00/5.0 |
| Rebecca | 1 | $322,024 | 7 | 5.00/5.0 |
| Alexandra | 1 | $278,732 | 52 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Del Mar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.1%), with house and apartment & condo properties comprising 95.3% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (4.7% combined)
Room Capacity Distribution
Analysis of 108 properties in Del Mar shows that 3 bedrooms properties are most prevalent, making up 31.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.4% of all listings.
Key Insights
- Most common: 3 bedrooms (31.5%)
- Least common: 5+ bedrooms (4.6%)
- Market concentration: 57.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 108 properties in Del Mar reveals that 8+ guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.9% of the market.
Key Insights
- Most common capacity: 8+ guests (29.6% of market)
- Least common capacity: 3 guests (1.9% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 51.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 108 properties in Del Mar, the most common availability pattern is 271-366 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (34.3%)
- Most common booking duration: 181-270 days (28.7%)
- Properties with high availability (180+ days): 60.2%
- Properties with long-term bookings (180+ days): 43.5%
Minimum Stay Distributions
1 Night
2 listings
1.9% of total
2 Nights
25 listings
24% of total
3 Nights
14 listings
13.5% of total
4-6 Nights
28 listings
26.9% of total
7-29 Nights
12 listings
11.5% of total
30+ Nights
23 listings
22.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 25.9%
- Mid-length stays (4-6 nights) represent 26.9% of listings
- Monthly+ stays (22.1%) suggest a stable extended-stay market
- High market flexibility with 39.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
2.1% of total
Super Strict 30 Days
12 listings
12.4% of total
Flexible
6 listings
6.2% of total
Moderate
4 listings
4.1% of total
Firm
27 listings
27.8% of total
Strict
46 listings
47.4% of total
Key Insights
- Strict is the preferred policy at 47.4% of listings
- Stricter policies (Firm & Strict) dominate at 75.2% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.1% of listings
Recommendations
- The market supports stricter policies, with 75.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Oct, averaging 102 days
- Shortest booking windows are in Jan, Apr, May, averaging 58 days
- Summer shows the longest average booking window at 100 days, while Spring has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 100 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Jan-May when lead times are shortest
Popular Airbnb Amenities in Del Mar
Every property in Del Mar comes standard with Wifi, and TV. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1.1%) and Canada (0.9%)
- English is the top language at 77.9%, followed by Spanish (13.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.1%
Recommendations
- Target marketing campaigns for Phoenix and San Diego markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Del Mar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
| Rancho Santa Fe | 28 | $6,225 | $732.90 | 41% |
| Bermuda Dunes | 138 | $6,223 | $599.06 | 39% |
| Santa Margarita Ranchos | 17 | $6,083 | $483.27 | 37% |
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