Airbnb Market Analytics, Statistics and Data in Dana Point, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Dana Point? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Dana Point:
How much do Airbnb hosts make on average per month in Dana Point?
The short-term rental market in Dana Point shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,266 per month
- Strong performing properties (top 25%) make $7,131 or more
- Best-in-class properties (top 10%) achieve $12,379+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,370
Revenue Variations by Month
Occupancy Rates Throughout the Year in Dana Point
The market in Dana Point shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Dana Point
Daily rates in Dana Point vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $261 per night
- Strong performing properties (top 25%) secure $406 or more
- Best-in-class properties (top 10%) pull in $775+ per night
- Entry-level properties (bottom 25%) earn around $176
Daily Rate Variations by Month
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Seasonality patterns in Dana Point
Peak Season (July, August, June)
- Revenue peaks at $8402.85 per month
- Occupancy rates reach 66.03%
- Daily rates average $398.18
Shoulder Season
- Revenue averages $5830.84 per month
- Occupancy maintains 48.31%
- Daily rates hold at $366.91
Low Season (December, February, January)
- Revenue drops to $3728.49 per month
- Occupancy decreases to 34.25%
- Daily rates adjust to $347.63
Is it still profitable to do Airbnb in Dana Point in 2025?
Yes! Dana Point demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $5831 and With 284 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Dana Point
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Strand | A beautiful beachfront location popular with tourists for its stunning ocean views and luxury amenities. Ideal for those looking to relax by the beach and explore local boutiques and cafes. | Doheny State Beach, Dana Point Harbor, Pacific Ocean views, Water Activities, Whale Watching |
| Dana Point Harbor | A vibrant marina known for its sailing and water sports. Good for visitors looking to engage in outdoor activities and dine at waterfront restaurants. | Dana Point Marina, Whale Watching Tours, Dining and shopping at the harbor, Ocean Institute, Boat Rentals |
| Capistrano Beach | A quieter coastal area with a relaxed vibe, perfect for families and travelers seeking a more tranquil beach experience. | Capistrano Beach Park, Parks and playgrounds, Pacific Coast Highway, Surf spots, Sunsets |
| Lantern District | The historic downtown area with charming shops, restaurants, and a great sense of community. Offers a unique local experience with proximity to the beach. | Local shops and restaurants, Art galleries, Dana Point Historical Society, Lantern Bay Park, The Heritage Park |
| Salt Creek Beach | Known for its picturesque scenery and excellent surfing conditions. Ideal for active travelers who want to enjoy the sun and surf. | Salt Creek Beach Park, Surfing opportunities, Great for picnics, Beautiful coastal trails, Beach volleyball |
| Monarch Beach | An upscale residential area with luxury resorts and stunning ocean views. Attracts visitors looking for a high-end retreat. | Ritz-Carlton Laguna Niguel, Monarch Beach Golf Links, Spa and wellness resorts, Beautiful beaches, Luxurious dining options |
| Pacific Coast Highway | The scenic highway that runs along the coast, offering breathtaking views and easy access to numerous beaches and attractions. | Beaches along the route, Coastal dining, Scenic views, Nearby attractions in Orange County, Access to neighboring cities |
| Niguel Beach | A charming beach area that's more secluded and perfect for those looking to escape the crowds while still enjoying the coastal beauty of Dana Point. | Secluded beaches, Peaceful environment, Nature trails, Nearby parks, Coastal wildlife |
Do you need a license for Airbnb in Dana Point?
We recommend checking directly with Dana Point's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Dana Point
Sunset Shores - A Luxury Oceanfront Retreat
Entire Place • 4 bedrooms
Sunny Surf Paradise
Entire Place • 4 bedrooms
Stunning Ocean Front Luxury Home, Private Beach
Entire Place • 4 bedrooms
Oceanfront Oasis Retreat
Entire Place • 3 bedrooms
On The Sand! Private Beach! Ocean Front HOT TUB!
Entire Place • 3 bedrooms
Sandy Shores Getaway
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Dana Point
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Miriam | 14 | $1,849,301 | 752 | 4.12/5.0 |
| Carla | 13 | $460,714 | 222 | 4.54/5.0 |
| 5615582 | 12 | $452,970 | 179 | 3.08/5.0 |
| Chris | 3 | $418,780 | 643 | 4.86/5.0 |
| Michael | 2 | $371,716 | 147 | 4.74/5.0 |
| Lee | 2 | $303,710 | 95 | 4.81/5.0 |
| Jeff | 7 | $302,202 | 91 | 4.93/5.0 |
| Tower 17 Properties & Manageme | 2 | $233,302 | 19 | 4.79/5.0 |
| Christopher | 3 | $232,854 | 160 | 4.77/5.0 |
| Robert | 1 | $201,866 | 45 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Dana Point
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.4%), with house and apartment & condo properties comprising 95.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.0% combined)
Room Capacity Distribution
Analysis of 284 properties in Dana Point shows that 2 bedrooms properties are most prevalent, making up 41.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 65.1% of all listings.
Key Insights
- Most common: 2 bedrooms (41.9%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 65.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 284 properties in Dana Point reveals that 6 guests properties dominate the market, representing 28.5% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 52.8% of the market.
Key Insights
- Most common capacity: 6 guests (28.5% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 52.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 284 properties in Dana Point, the most common availability pattern is 271-366 days (42.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.1% of properties).
Key Insights
- Most common availability window: 271-366 days (42.3%)
- Most common booking duration: 91-180 days (26.1%)
- Properties with high availability (180+ days): 67.3%
- Properties with long-term bookings (180+ days): 33.8%
Minimum Stay Distributions
1 Night
6 listings
2.4% of total
2 Nights
37 listings
14.7% of total
3 Nights
31 listings
12.3% of total
4-6 Nights
26 listings
10.3% of total
7-29 Nights
51 listings
20.2% of total
30+ Nights
101 listings
40.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 17.1%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (40.1%) suggest a stable extended-stay market
- High market flexibility with 29.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
3.5% of total
Super Strict 30 Days
4 listings
1.7% of total
Flexible
23 listings
10% of total
Moderate
35 listings
15.3% of total
Firm
75 listings
32.8% of total
Strict
84 listings
36.7% of total
Key Insights
- Strict is the preferred policy at 36.7% of listings
- Stricter policies (Firm & Strict) dominate at 69.5% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.7% of listings
Recommendations
- The market supports stricter policies, with 69.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 93 days
- Shortest booking windows are in Oct, Nov, Apr, averaging 51 days
- Summer shows the longest average booking window at 93 days, while Spring has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 93 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Apr when lead times are shortest
Popular Airbnb Amenities in Dana Point
Every property in Dana Point comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.5%) and United Kingdom (1.4%)
- English is the top language at 75.7%, followed by Spanish (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Los Angeles and Phoenix markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Dana Point. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Rancho San Diego | 28 | $9,026 | $520.12 | 53% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Thousand Palms | 34 | $8,092 | $656.12 | 41% |
| Del Mar | 108 | $7,629 | $627.12 | 51% |
| GlenOak Hills | 38 | $7,543 | $595.87 | 40% |
| Newport Beach | 1,268 | $7,104 | $643.67 | 46% |
| Manhattan Beach | 232 | $7,054 | $486.64 | 52% |
| Avalon | 218 | $6,867 | $634.60 | 39% |
| Lakeside | 34 | $6,788 | $501.20 | 51% |
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