Airbnb Market Analytics, Statistics and Data in Chico, California, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chico? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chico:

Average Daily Rate

$167

Occupancy Rate

45.52%

Annual Revenue

$23,540

Revenue Growth YoY

14.72%

Best Month

May

Worst Month

February

Regulation

Low

Active Listings

383

How much do Airbnb hosts make on average per month in Chico?

The short-term rental market in Chico shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,013 per month
Strong performing properties (top 25%) make $3,281 or more
Best-in-class properties (top 10%) achieve $5,055+ monthly
Entry-level properties (bottom 25%) typically earn around $1,121

Revenue Variations by Month

Occupancy Rates Throughout the Year in Chico

The market in Chico shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 47% occupancy rates
Strong performing properties (top 25%) achieve 66% or higher
Best-in-class properties (top 10%) reach 83%+occupancy
Entry-level properties (bottom 25%) average around 25%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Chico

Daily rates in Chico vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $127 per night
Strong performing properties (top 25%) secure $192 or more
Best-in-class properties (top 10%) pull in $322+ per night
Entry-level properties (bottom 25%) earn around $89

Daily Rate Variations by Month

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Seasonality patterns in Chico

Peak Season (May, June, October)

Revenue peaks at $3244.57 per month
Occupancy rates reach 55.19%
Daily rates average $188.47

Shoulder Season

Revenue averages $2606.73 per month
Occupancy maintains 46.25%
Daily rates hold at $174.16

Low Season (December, January, February)

Revenue drops to $1963.14 per month
Occupancy decreases to 37.81%
Daily rates adjust to $167.26

Is it still profitable to do Airbnb in Chico in 2025?

Yes! Chico demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2607 and With 383 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Chico

Area	Why Choose This Area	Key Attractions
Downtown Chico	Vibrant and lively area with numerous restaurants, shops, and entertainment venues. It's the cultural hub of Chico, attracting visitors for its nightlife and events.	Chico State University, The Senator Tree, Bidwell Park, Downtown Plaza, Chico Museum
Bidwell Park	One of the largest municipal parks in the US, perfect for outdoor enthusiasts. Close proximity to nature and a favorite spot for families and nature lovers.	Bidwell Park, Camped Out in the Park, Chico Creek, Fishing and biking trails, Nature trails
Upper Bidwell	A quiet, residential area offering beautiful views and proximity to nature. Great for those looking for a serene atmosphere.	Hiking trails, Picnic areas, Bidwell Park, Wildflower Meadows, Scenic overlooks
California State University, Chico	A bustling area surrounding the university, filled with students and vibrant activities year-round, making it ideal for short-term rental opportunities.	Statue of Liberty, University Art Gallery, Performing Arts Center, Campus events, Chico State Wildcat Sports
The Esplanade	The main thoroughfare in Chico, this area features shopping centers and easy access to a variety of services. Attracts both locals and tourists.	Chico Mall, Supermarkets, Restaurants, Shopping centers, Cafes
Mann Camp Area	A tranquil area near nature, popular for visitors seeking a peaceful retreat away from the busy city life. Attracts weekend visitors.	Mann Camp, Biking trails, Nature scenery, Wildlife viewing, Trailheads
South Chico	Family-friendly area with parks and schools, appealing to longer-term stays. Offers a suburban feel with amenities close by.	Schools, Parks, Shopping options, Family-oriented activities, Community events
Chico's Historic District	Rich in history and character, showcasing beautiful architecture and a classic small-town feel. Perfect for a charming getaway.	Historic buildings, Local shops, Art galleries, Community centers, Parks

Do you need a license for Airbnb in Chico?

$1289.16

Daily Rate

Top Performing Professional Hosts in Chico

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Chandni	20	$593,480	1244	4.66/5.0
Ashley	27	$579,289	1562	4.64/5.0
Meriam Park	17	$394,797	582	4.92/5.0
Chelsea	15	$394,329	2331	4.91/5.0
Adam	10	$299,239	2574	4.82/5.0
Samantha	7	$264,416	288	4.91/5.0
Anthony & Ava	5	$235,991	571	4.85/5.0
Bri	3	$203,001	136	4.96/5.0
Anastasia	7	$190,067	136	3.50/5.0
Liz	1	$138,475	16	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Chico

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (88%), with house and boutique & hotels properties comprising 77.8% of inventory
Strong specialty sector (20.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, outdoor & mobile, unique stays segments (4.7% combined)

Room Capacity Distribution

Analysis of 383 properties in Chico shows that 1 bedroom properties are most prevalent, making up 35.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 55.6% of all listings.

Key Insights

Most common: 1 bedroom (35.2%)
Least common: 5+ bedrooms (2.6%)
Market concentration: 55.6% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 383 properties in Chico reveals that 2 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.7% of the market.

Key Insights

Most common capacity: 2 guests (30.8% of market)
Least common capacity: 1 guest (1.3% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 51.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 383 properties in Chico, the most common availability pattern is 181-270 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.5% of properties).

Key Insights

Most common availability window: 181-270 days (33.7%)
Most common booking duration: 91-180 days (34.5%)
Properties with high availability (180+ days): 66.1%
Properties with long-term bookings (180+ days): 35.8%

Minimum Stay Distributions

1 Night (46.6%)

1 Night

150 listings

46.6% of total

2 Nights (31.1%)

2 Nights

100 listings

31.1% of total

3 Nights (4.7%)

3 Nights

15 listings

4.7% of total

4-6 Nights (3.1%)

4-6 Nights

10 listings

3.1% of total

7-29 Nights (2.5%)

7-29 Nights

8 listings

2.5% of total

30+ Nights (12.1%)

30+ Nights

39 listings

12.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.7%
Mid-length stays (4-6 nights) represent 3.1% of listings
Monthly+ stays (12.1%) suggest a stable extended-stay market
High market flexibility with 82.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.6%)

Super Strict 30 Days

2 listings

0.6% of total

Flexible (28.3%)

Flexible

93 listings

28.3% of total

Moderate (38.3%)

Moderate

126 listings

38.3% of total

Firm (22.5%)

Firm

74 listings

22.5% of total

Strict (10.3%)

Strict

34 listings

10.3% of total

Key Insights

Moderate is the preferred policy at 38.3% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 66.6% of the market
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.6% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jun, Apr, averaging 55 days
Shortest booking windows are in Sep, Feb, Jan, averaging 26 days
Spring shows the longest average booking window at 50 days, while Winter has the shortest at 30 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Sep-Jan when lead times are shortest

Popular Airbnb Amenities in Chico

Every property in Chico comes standard with Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.3%) and United Kingdom (0.2%)
English is the top language at 75.8%, followed by Spanish (18.8%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%

Recommendations

Target marketing campaigns for Chico and Sacramento markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Chico. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sonoma	226	$9,950	$763.78	46%
Eldridge	18	$9,899	$862.21	44%
Glen Ellen	79	$9,092	$738.01	44%
Dillon Beach	79	$8,690	$647.65	44%
Kenwood	55	$8,081	$707.34	40%
Marshall	19	$7,915	$521.97	52%
St. Helena	43	$7,459	$764.62	39%
Healdsburg	196	$6,851	$658.77	41%
Fetters Hot Springs	76	$6,683	$535.70	42%
Inverness	65	$6,169	$437.70	52%

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