Airbnb Market Analytics, Statistics and Data in Carmel Valley, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Carmel Valley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Carmel Valley:
How much do Airbnb hosts make on average per month in Carmel Valley?
The short-term rental market in Carmel Valley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,634 per month
- Strong performing properties (top 25%) make $8,258 or more
- Best-in-class properties (top 10%) achieve $13,723+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,946
Revenue Variations by Month
Occupancy Rates Throughout the Year in Carmel Valley
The market in Carmel Valley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Carmel Valley
Daily rates in Carmel Valley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $274 per night
- Strong performing properties (top 25%) secure $513 or more
- Best-in-class properties (top 10%) pull in $820+ per night
- Entry-level properties (bottom 25%) earn around $197
Daily Rate Variations by Month
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Seasonality patterns in Carmel Valley
Peak Season (July, August, June)
- Revenue peaks at $9716.21 per month
- Occupancy rates reach 59.52%
- Daily rates average $461.08
Shoulder Season
- Revenue averages $6713.35 per month
- Occupancy maintains 43.19%
- Daily rates hold at $431.59
Low Season (March, January, February)
- Revenue drops to $4028.14 per month
- Occupancy decreases to 29.09%
- Daily rates adjust to $409.77
Is it still profitable to do Airbnb in Carmel Valley in 2025?
Yes! Carmel Valley demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $6713 and With 96 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Carmel Valley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Carmel Valley Village | A charming and picturesque community offering a taste of local culture and history. It has wineries, boutiques, and a relaxed atmosphere, making it attractive for those seeking tranquility close to nature. | Carmel Valley Ranch, Bernardus Lodge & Spa, Carmel River State Beach, Carmel Valley History Museum, Chateau Julien Wine Estate |
| Big Sur | Known for its stunning coastal views and natural beauty, Big Sur appeals to tourists looking for a serene escape and outdoor adventures. Nature lovers and photographers flock to this area for its dramatic landscapes. | Pfeiffer Beach, Big Sur River Inn, Julia Pfeiffer Burns State Park, Bixby Creek Bridge, Point Lobos State Natural Reserve |
| Carmel-by-the-Sea | Famous for its fairy-tale cottages and beautiful beaches, this area attracts visitors interested in art galleries, gourmet dining, and breathtaking sunsets. | Carmel Beach, Point Lobos State Natural Reserve, Carmel Mission Basilica, Ocean Avenue, Carmel Art Association |
| Monterey | A popular tourist destination known for its stunning aquarium and waterfront, Monterey attracts visitors from all around the world. It offers a mix of cultural attractions and marine wildlife experiences. | Monterey Bay Aquarium, Cannery Row, 17-Mile Drive, Fisherman's Wharf, Pacific Grove |
| Pacific Grove | Known for its scenic coastlines and historic Victorian homes, Pacific Grove is a tranquil area with access to beautiful beaches and nature trails, perfect for families and couples. | Lover's Point Park, Pacific Grove Museum of Natural History, Asilomar State Park, Monarch Butterfly Sanctuary, Cypress Point |
| Sand City | An up-and-coming area with artistic flair and proximity to Monterey, Sand City is a good location for travelers looking for a unique experience with easy access to major attractions. | Sand City Town Center, Art galleries and studios, Beaches, Culinary Delights of Sand City, Outdoor Recreation Areas |
| Soledad | Located in the heart of the Salinas Valley, Soledad attracts visitors interested in wine tasting and exploring the natural beauty of the surrounding agricultural regions. | Soledad Mission, Sierra de Salinas, Local Wineries, Gabilan Mountains, Outdoor Recreation Opportunities |
| Salinas | The largest city in the area, Salinas is rich in agricultural history and cultural significance. It offers diverse dining and shopping options and is close to various attractions in the region. | National Steinbeck Center, Historic Downtown Salinas, Salinas Valley Fairgrounds, Toro Park, Cultural Festivals |
Do you need a license for Airbnb in Carmel Valley?
We recommend checking directly with Carmel Valley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Carmel Valley
La Provence Villa : A Carmel Valley Lxue7
Entire Place • 5 bedrooms
LX3 Renaissance Carmel Valley villa Pool and Spa
Entire Place • 6 bedrooms
Luxurious & Peaceful 6 bedroom Home w/Pool - 5acre
Entire Place • 6 bedrooms
Great views, Swimming Pool, Close to Wine-tasting
Entire Place • 3 bedrooms
Private Carmel Valley Retreat
Entire Place • 3 bedrooms
Laguna Seca Race Cabin
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Carmel Valley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 2 | $845,018 | 49 | 4.92/5.0 |
| The Grove At Lover’s Point | 5 | $569,350 | 343 | 4.81/5.0 |
| Carmel Coast Estate | 4 | $499,987 | 202 | 4.93/5.0 |
| Daniel | 4 | $330,030 | 436 | 4.83/5.0 |
| Diem | 1 | $267,089 | 26 | 4.96/5.0 |
| Camp At Carmel Valley | 11 | $177,708 | 138 | 2.16/5.0 |
| Mary | 1 | $173,654 | 50 | 4.92/5.0 |
| Allan | 1 | $172,645 | 39 | 4.92/5.0 |
| Amanda | 2 | $170,113 | 439 | 4.99/5.0 |
| Courtney | 1 | $154,135 | 22 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Carmel Valley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.4%), with house and outdoor & mobile properties comprising 74.0% of inventory
- Strong specialty sector (37.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, apartment & condo segments (7.3% combined)
Room Capacity Distribution
Analysis of 96 properties in Carmel Valley shows that 1 bedroom properties are most prevalent, making up 44.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 60.4% of all listings.
Key Insights
- Most common: 1 bedroom (44.8%)
- Least common: 5+ bedrooms (7.3%)
- Market concentration: 60.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 96 properties in Carmel Valley reveals that 2 guests properties dominate the market, representing 25% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.8% of the market.
Key Insights
- Most common capacity: 2 guests (25% of market)
- Least common capacity: 7 guests (3.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 43.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 96 properties in Carmel Valley, the most common availability pattern is 271-366 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (35.4%)
- Most common booking duration: 181-270 days (32.3%)
- Properties with high availability (180+ days): 63.5%
- Properties with long-term bookings (180+ days): 37.5%
Minimum Stay Distributions
1 Night
29 listings
34.5% of total
2 Nights
31 listings
36.9% of total
3 Nights
7 listings
8.3% of total
4-6 Nights
1 listings
1.2% of total
7-29 Nights
7 listings
8.3% of total
30+ Nights
9 listings
10.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.4%
- Mid-length stays (4-6 nights) represent 1.2% of listings
- Monthly+ stays (10.7%) suggest a stable extended-stay market
- High market flexibility with 79.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
9.4% of total
Flexible
10 listings
11.8% of total
Moderate
28 listings
32.9% of total
Firm
12 listings
14.1% of total
Strict
27 listings
31.8% of total
Key Insights
- Moderate is the preferred policy at 32.9% of listings
- The market shows a balanced distribution between guest-friendly (44.7%) and strict (45.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 9.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Aug, Jul, averaging 68 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 38 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Carmel Valley
Below is the distribution of amenities across listings in Carmel Valley:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3%) and Canada (1.5%)
- English is the top language at 72%, followed by Spanish (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for San Francisco and Los Angeles markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Carmel Valley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
| Ross | 10 | $6,965 | $469.06 | 56% |
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