Airbnb Market Analytics, Statistics and Data in Capitola, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Capitola? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Capitola:
How much do Airbnb hosts make on average per month in Capitola?
The short-term rental market in Capitola shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,031 per month
- Strong performing properties (top 25%) make $7,465 or more
- Best-in-class properties (top 10%) achieve $11,078+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,806
Revenue Variations by Month
Occupancy Rates Throughout the Year in Capitola
The market in Capitola shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Capitola
Daily rates in Capitola vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $325 per night
- Strong performing properties (top 25%) secure $440 or more
- Best-in-class properties (top 10%) pull in $679+ per night
- Entry-level properties (bottom 25%) earn around $226
Daily Rate Variations by Month
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Seasonality patterns in Capitola
Peak Season (July, June, August)
- Revenue peaks at $10116.29 per month
- Occupancy rates reach 67.10%
- Daily rates average $426.11
Shoulder Season
- Revenue averages $5897.66 per month
- Occupancy maintains 43.39%
- Daily rates hold at $398.04
Low Season (February, December, January)
- Revenue drops to $3357.25 per month
- Occupancy decreases to 33.93%
- Daily rates adjust to $359.84
Is it still profitable to do Airbnb in Capitola in 2025?
Yes! Capitola demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $5898 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Capitola
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Capitola Village | Charming coastal community with a picturesque beach and vibrant atmosphere. Ideal for families and tourists looking for a relaxed beach vacation with shops and dining nearby. | Capitola Beach, Capitola Wharf, Capitola Historical Museum, Shadowbrook Restaurant, The Venetian Hotel, Capitola Village Shops |
| New Brighton State Beach | A scenic beach known for its beautiful sandy shores and opportunities for outdoor activities such as hiking and picnicking. Great for eco-tourists and families. | New Brighton State Beach, Saltwater Marsh, Hiking Trails, Boardwalks, Wildlife Viewing, Beach Volleyball |
| Davenport | Nearby coastal town with breathtaking views and a more laid-back feel. Attracts those looking for a quieter experience away from the busier areas. | Davenport Beach, Ano Nuevo State Park, Panther Beach, Baskin Creek Falls, Coastal Access Trails |
| Soquel Creek | A serene area ideal for nature lovers with close proximity to both the beach and the redwoods. Appeals to visitors who enjoy hiking and nature activities. | Soquel Creek, Redwood Forest, Hiking Trails, Outdoor Recreation, Wildlife Viewing |
| Seacliff State Beach | Popular beach with ample space for sunbathing and picnics, featuring beautiful views and a laid-back vibe. Attracts families and beach-goers. | Seacliff State Beach, Sandy Beach Area, Fishing Pier, Beach Path Trails, Picnic Areas |
| Santa Cruz Boardwalk | Famous amusement park and beach area, attracting families and thrill-seekers. A must-visit for anyone coming to the region looking for entertainment and fun. | Santa Cruz Beach Boardwalk, Giant Dipper Roller Coaster, Boardwalk Carousel, Santa Cruz Wharf, Beachfront Restaurants |
| Mission Hill | A hillside neighborhood offering stunning views of the coast and easy access to outdoor hiking areas. Popular among tourists seeking a tranquil setting. | Hiking Trails, Scenic Overlooks, Wildflower Viewing, Nature Reserves, Coastal Views |
| Rio del Mar | Family-friendly community known for its expansive beach and peaceful atmosphere. Great for families and groups looking for spacious rental options. | Rio del Mar Beach, Parks and Playgrounds, Outdoor Dining, Surfing, Fishing |
Do you need a license for Airbnb in Capitola?
We recommend checking directly with Capitola's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Capitola
Luxury Home in Capitola Village with Hot Tub!
Entire Place • 4 bedrooms
Five Bedroom Beachfront Home in Capitola Village
Entire Place • 5 bedrooms
Bridgeport Bungalow on the River
Entire Place • 5 bedrooms
Oceanview Oasis Duplex -Capitola UPPER UNIT B
Entire Place • 3 bedrooms
The Luxurious Historic Windmill Silo House
Entire Place • 6 bedrooms
Luxury Oceanside Dream Beach House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Capitola
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Surf City | 24 | $1,408,240 | 752 | 4.77/5.0 |
| Ovr | 13 | $1,307,201 | 1078 | 4.80/5.0 |
| Aaron | 2 | $292,250 | 44 | 5.00/5.0 |
| Dan And Dan | 5 | $279,392 | 714 | 4.88/5.0 |
| Kendall & Potter Property Mgmt | 3 | $259,730 | 23 | 4.73/5.0 |
| Claire | 2 | $199,063 | 456 | 5.00/5.0 |
| Beachnest Vacation Rentals | 3 | $184,647 | 13 | 4.81/5.0 |
| Rose | 1 | $145,206 | 59 | 4.93/5.0 |
| Paradise Properties | 2 | $140,077 | 229 | 4.93/5.0 |
| Gia | 1 | $137,022 | 109 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Capitola
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.6%), with house and apartment & condo properties comprising 95.7% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (4.4% combined)
Room Capacity Distribution
Analysis of 117 properties in Capitola shows that 2 bedrooms properties are most prevalent, making up 43.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 66.7% of all listings.
Key Insights
- Most common: 2 bedrooms (43.6%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 66.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Capitola reveals that 4 guests properties dominate the market, representing 32.5% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 53.8% of the market.
Key Insights
- Most common capacity: 4 guests (32.5% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 53.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Capitola, the most common availability pattern is 181-270 days (41% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.5% of properties).
Key Insights
- Most common availability window: 181-270 days (41%)
- Most common booking duration: 91-180 days (38.5%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 35.0%
Minimum Stay Distributions
1 Night
8 listings
7.1% of total
2 Nights
37 listings
32.7% of total
3 Nights
23 listings
20.4% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
41 listings
36.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 39.8%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (36.3%) suggest a stable extended-stay market
- High market flexibility with 60.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
2.7% of total
Super Strict 30 Days
7 listings
6.3% of total
Flexible
5 listings
4.5% of total
Moderate
13 listings
11.7% of total
Firm
32 listings
28.8% of total
Strict
51 listings
45.9% of total
Key Insights
- Strict is the preferred policy at 45.9% of listings
- Stricter policies (Firm & Strict) dominate at 74.7% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.7% of listings
Recommendations
- The market supports stricter policies, with 74.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 81 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 37 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Capitola
Every property in Capitola comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.5%) and Canada (0.5%)
- English is the top language at 76.4%, followed by Spanish (16%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for San Francisco and Sacramento markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Capitola. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Carmel Point | 14 | $17,197 | $1060.21 | 54% |
| Big Sur | 10 | $13,758 | $1307.48 | 49% |
| Del Monte Forest | 102 | $10,351 | $907.23 | 47% |
| Carmel-by-the-Sea | 309 | $8,776 | $666.30 | 48% |
| Moss Beach | 35 | $8,668 | $635.23 | 51% |
| Castroville | 17 | $7,310 | $487.40 | 52% |
| Carmel | 34 | $7,238 | $515.98 | 51% |
| Montara | 24 | $7,170 | $423.86 | 55% |
| Los Altos Hills | 35 | $6,996 | $454.68 | 46% |
| Ross | 10 | $6,965 | $469.06 | 56% |
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