Airbnb Market Analytics, Statistics and Data in Bakersfield, California, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bakersfield? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bakersfield:
How much do Airbnb hosts make on average per month in Bakersfield?
The short-term rental market in Bakersfield shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,889 per month
- Strong performing properties (top 25%) make $3,442 or more
- Best-in-class properties (top 10%) achieve $5,340+ monthly
- Entry-level properties (bottom 25%) typically earn around $920
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bakersfield
The market in Bakersfield shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bakersfield
Daily rates in Bakersfield vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $179 or more
- Best-in-class properties (top 10%) pull in $251+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Bakersfield
Peak Season (May, October, June)
- Revenue peaks at $2850.02 per month
- Occupancy rates reach 52.36%
- Daily rates average $150.05
Shoulder Season
- Revenue averages $2490.39 per month
- Occupancy maintains 48.11%
- Daily rates hold at $141.11
Low Season (December, September, January)
- Revenue drops to $1883.97 per month
- Occupancy decreases to 40.66%
- Daily rates adjust to $131.27
Is it still profitable to do Airbnb in Bakersfield in 2025?
Yes! Bakersfield demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2490 and As a mature market with 518 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bakersfield
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Bakersfield | The heart of the city, rich in history and culture, with a vibrant arts scene and proximity to popular attractions. Ideal for both business and leisure travelers seeking convenience. | Fox Theater, Bakersfield Museum of Art, California Living Museum, Kern County Museum, Rabobank Arena |
| East Bakersfield | A growing area with an emerging dining and entertainment scene. Close to parks and recreational areas, making it ideal for families and travelers looking for a local experience. | The Park at River Walk, Lake Ming, Kern River Parkway, Meadows Field Airport, Cinemark Bakersfield |
| Northwest Bakersfield | Family-friendly area with multiple parks and schools, appealing to travelers coming for events or visiting family. Known for its residential neighborhoods. | Riverlakes Ranch, Northwest Recreation Center, Kern River State Park, The Marketplace, Wild Flower Park |
| South Bakersfield | Offers a mix of residential and commercial spaces, with good access to freeways. Attractive to visitors looking for affordable accommodation near major highways. | Valley Plaza Mall, Kern County Fairgrounds, Bakersfield Sports Arena, Giant Olive Tree, Bakersfield College |
| Oildale | Historic area known for its oil heritage, appealing to those interested in the local culture. Close to the Kern River for outdoor activities. | Kern River, Rosedale Cemetery, Oildale Community Park, St. Augustine Church, The Old West |
| Seven Oaks | An upscale neighborhood with luxury homes and amenities. Popular among travelers looking for a more residential feel and access to high-end shops and dining. | Seven Oaks Country Club, The Oaks Mall, Bakersfield Country Club, The Shops at Riverwalk, Local parks and trails |
| West Bakersfield | Known for its suburban character, parks, and favorable weather conditions. Attracts families and those looking for a quieter stay while still close to the city. | Westfield Valley Plaza, Kern County Soccer Park, Old River Park, The BC Football Field, Shopping areas |
| Tehachapi | A bit outside of Bakersfield, this mountain town offers a unique experience with beautiful nature, attracting outdoor enthusiasts. Popular for short getaways and retreats. | Tehachapi Mountain Park, California Living Museum, Tehachapi Loop, Historical Railroad Depot, Local wineries |
Do you need a license for Airbnb in Bakersfield?
We recommend checking directly with Bakersfield's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bakersfield
5 Bedroom House in Beautiful NW Bakersfield
Entire Place • 5 bedrooms
Welcome to our beautiful home!
Entire Place • 5 bedrooms
Urban Escape! Massive home in Central Bakersfield!
Entire Place • 5 bedrooms
Vista Del Lago: Lake, Pool, Spa and more!
Entire Place • 5 bedrooms
Heated Pool and Spa Beautiful NW Bakersfield
Entire Place • 4 bedrooms
Kern River Cottage and Camping-2.5 acres of oasis
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Bakersfield
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonathan | 4 | $304,011 | 303 | 4.91/5.0 |
| Aaron | 4 | $207,180 | 361 | 4.83/5.0 |
| Eiji | 13 | $193,985 | 385 | 4.89/5.0 |
| Laura | 6 | $159,988 | 200 | 4.91/5.0 |
| Adams Hospitality | 10 | $149,081 | 431 | 4.67/5.0 |
| Victor | 2 | $134,208 | 76 | 4.96/5.0 |
| Evolve | 7 | $129,585 | 38 | 2.80/5.0 |
| Fay | 2 | $112,806 | 231 | 4.97/5.0 |
| Mina | 3 | $107,858 | 83 | 4.97/5.0 |
| Maribel | 3 | $107,135 | 137 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bakersfield
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.3%), with house and apartment & condo properties comprising 85.3% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.8% combined)
Room Capacity Distribution
Analysis of 518 properties in Bakersfield shows that 1 bedroom properties are most prevalent, making up 21.6% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 42.7% of all listings.
Key Insights
- Most common: 1 bedroom (21.6%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 42.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 518 properties in Bakersfield reveals that 8+ guests properties dominate the market, representing 24.9% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 41.1% of the market.
Key Insights
- Most common capacity: 8+ guests (24.9% of market)
- Least common capacity: 1 guest (2.3% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 41.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 518 properties in Bakersfield, the most common availability pattern is 271-366 days (38.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (38.4%)
- Most common booking duration: 181-270 days (29%)
- Properties with high availability (180+ days): 64.7%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
161 listings
35.8% of total
2 Nights
128 listings
28.4% of total
3 Nights
42 listings
9.3% of total
4-6 Nights
30 listings
6.7% of total
7-29 Nights
50 listings
11.1% of total
30+ Nights
39 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.2%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 73.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.5% of total
Flexible
124 listings
28.6% of total
Moderate
109 listings
25.1% of total
Firm
74 listings
17.1% of total
Strict
125 listings
28.8% of total
Key Insights
- Strict is the preferred policy at 28.8% of listings
- The market shows a balanced distribution between guest-friendly (53.7%) and strict (45.9%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Apr, averaging 38 days
- Shortest booking windows are in Mar, Dec, Jan, averaging 25 days
- Summer shows the longest average booking window at 35 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 35 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Bakersfield
Below is the distribution of amenities across listings in Bakersfield:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (1.4%) and Canada (1%)
- English is the top language at 67.7%, followed by Spanish (25.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Bakersfield and Los Angeles markets
- Develop localized content for Germany and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bakersfield. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Malibu | 351 | $12,187 | $1223.84 | 43% |
| Los Olivos | 24 | $9,227 | $687.47 | 50% |
| Montecito | 135 | $9,116 | $825.14 | 48% |
| Unincorporated Santa Monica Mountains | 154 | $8,301 | $656.43 | 48% |
| Santa Ynez | 95 | $7,898 | $539.36 | 48% |
| Summerland | 72 | $6,573 | $465.83 | 48% |
| Avila Beach | 90 | $6,519 | $551.91 | 42% |
| Toro Canyon | 38 | $6,413 | $536.84 | 41% |
| Universal City | 13 | $6,067 | $408.16 | 44% |
| Carpinteria | 144 | $5,649 | $442.93 | 45% |
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