Atherton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Atherton in 2025? Explore comprehensive Airbnb analytics for Atherton, California, United States to uncover income potential. This 2025 STR market report for Atherton, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Atherton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Atherton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Atherton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Atherton (2025)
Understanding the monthly revenue variations for Airbnb listings in Atherton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Atherton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Atherton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,118+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,084 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,670 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,040, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Atherton
Atherton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Atherton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Atherton:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Atherton
Average Daily Rate (ADR) Airbnb Trends in Atherton (2025)
Effective short term rental pricing strategy in Atherton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Atherton typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $889+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $363 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $156 per night.
Average Daily Rate (ADR) Trend by Month in Atherton
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Airbnb Seasonality Analysis & Trends in Atherton (2025)
Peak Season (June, August, July)
- Revenue averages $6,449 per month
- Occupancy rates average 67.4%
- Daily rates average $401
Shoulder Season
- Revenue averages $4,462 per month
- Occupancy maintains around 53.1%
- Daily rates hold near $429
Low Season (February, April, October)
- Revenue drops to average $3,460 per month
- Occupancy decreases to average 45.3%
- Daily rates adjust to average $420
Seasonality Insights for Atherton
- The Airbnb seasonality in Atherton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Atherton's highest earning potential, with monthly revenues capable of climbing to $8,718, occupancy reaching a high of 74.2%, and ADRs peaking at $448.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,269, occupancy could drop to 37.6%, and ADRs may adjust down to $375.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Atherton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Atherton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Atherton (2025)
Exploring the top neighborhoods for short-term rentals in Atherton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Atherton | An exclusive community known for its luxury homes and affluent residents. Ideal for hosting high-end travelers seeking privacy and comfort in a serene setting close to Silicon Valley. | Silicon Valley tech companies, Menlo Park, Stanford University, Palo Alto, Hiking trails in the nearby Bay Area range |
| Menlo Park | Close proximity to Silicon Valley's tech giants, making it a sought-after location for business travelers and tech enthusiasts. | Facebook Headquarters, Stanford Shopping Center, Menlo Park's charming downtown, Allied Arts Guild, Bedwell Bayfront Park |
| Palo Alto | A vibrant city with a blend of tech, culture, and outdoor recreation. Attracts both business and leisure travelers. | Stanford University, Palo Alto Junior Museum and Zoo, Elizabeth Gamble Garden, Downtown Palo Alto, Bristol Cove |
| Woodside | A peaceful residential area known for its natural beauty and equestrian culture, appealing to those looking for a quiet retreat near the Bay Area. | Filoli Historic House and Garden, Woodside Store, Hiking and biking trails, Nature preserves, Horseback riding opportunities |
| Menlo Oaks | A small, quiet neighborhood near Menlo Park, offering a peaceful, suburban atmosphere attractive to families and longer-term stays. | Menlo Oaks Park, Close to tech campuses, Community events, Nature trails, Local shops |
| Redwood City | An emerging location with a growing tech scene, excellent dining options, and a lively downtown, appealing to both business and leisure travelers. | Redwood City Downtown, Fox Theatre, Pulgas Water Temple, Hiking in the nearby parks, Bayfront Wildlife Refuge |
| Burlingame | A charming city with a quaint downtown area and access to beautiful parks, popular with families and visitors exploring the Bay Area. | Burlingame Avenue, Coyote Point Recreation Area, San Francisco Bay Trail, Burlingame Museum of Pez Memorabilia |
| San Carlos | A suburban area known for its family-friendly environment and community spirit, attracting families and those looking for a cozy stay. | San Carlos Downtown, Laurel Street shops and restaurants, Elms Park, Fox Theatre, Hiking in the nearby hills |
Understanding Airbnb License Requirements & STR Laws in Atherton (2025)
While Atherton, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Atherton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Atherton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peaceful Menlo Park House: Two bedrooms + Sunroom
Entire Place • 2 bedrooms
3BR Near Stanford, Bonus Room, No Cleaning Fee
Entire Place • 3 bedrooms
Gorgeous Getaway in Atherton
Entire Place • 2 bedrooms
Charming Cottage near Stanford in Lovely Garden
Entire Place • 1 bedroom
$14+mil estate, 2.5 miles from Stanford
Entire Place • 6 bedrooms
Updated Menlo Park English Tudor Garden Cottage!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Atherton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Atherton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica And Florian | 1 | $93,109 | 55 | 4.95/5.0 |
| Kevin | 1 | $79,177 | 100 | 4.94/5.0 |
| David | 1 | $62,029 | 135 | 4.85/5.0 |
| Margaret | 1 | $57,417 | 219 | 5.00/5.0 |
| Xin | 1 | $57,411 | 2 | Not Rated |
| Evolve | 1 | $55,976 | 36 | 4.72/5.0 |
| Tricia | 1 | $55,310 | 89 | 4.88/5.0 |
| Stephanie | 1 | $54,506 | 148 | 4.98/5.0 |
| Mike | 1 | $42,998 | 85 | 4.99/5.0 |
| Jennifer | 1 | $29,786 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Atherton.
Dive Deeper: Advanced Atherton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Atherton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAtherton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Atherton
- The Atherton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Atherton, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Atherton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Atherton
- The dominant room capacity in Atherton is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 42.1% of the active Airbnb listings in Atherton, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Atherton.
Atherton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Atherton
- The most common guest capacity trend in Atherton vacation rentals is listings accommodating 2 guests (42.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Atherton STR market, accounting for 52.6% of listings.
- A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Atherton.
- On average, properties in Atherton are equipped to host 2.4 guests.
Atherton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Atherton
- The most common availability pattern in Atherton falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Atherton (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Atherton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
10.5% of total
2 Nights
3 listings
15.8% of total
3 Nights
2 listings
10.5% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
3 listings
15.8% of total
30+ Nights
8 listings
42.1% of total
Key Insights
- The most prevalent minimum stay requirement in Atherton is 30+ Nights, adopted by 42.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.1%) caters to monthly stays (30+ nights) in Atherton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.1% of Atherton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Atherton.
Atherton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
26.3% of total
Moderate
5 listings
26.3% of total
Firm
5 listings
26.3% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Atherton
- The prevailing Airbnb cancellation policy trend in Atherton is Flexible, used by 26.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.3% market standard in Atherton.
- Regularly review your cancellation policy against competitors and market demand shifts in Atherton.
Atherton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Atherton
- The overall average booking lead time for vacation rentals in Atherton is 41 days.
- Guests book furthest in advance for stays during June (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Atherton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Atherton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Atherton (2025)
Amenity Prevalence
Amenity Insights for Atherton
- Essential amenities in Atherton that guests expect include: Smoke alarm, Wifi, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Atherton: Smoke alarm, Wifi, Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Atherton to stay competitive.
Atherton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Atherton
- The typical guest profile for Airbnb in Atherton consists of primarily domestic travelers (83%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.5% of guests.
- Key international markets include United States (82.5%) and United Kingdom (3.2%).
- Top languages spoken are English (53.8%) followed by Spanish (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Atherton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $14,059 | $1057.23 | 53% |
| Del Monte Forest | 95 | $11,325 | $978.31 | 47% |
| Moss Beach | 34 | $10,186 | $702.90 | 53% |
| Sonoma | 219 | $9,657 | $830.24 | 42% |
| Eldridge | 20 | $9,418 | $904.54 | 43% |
| Carmel-by-the-Sea | 295 | $9,186 | $719.88 | 48% |
| Marshall | 16 | $9,057 | $602.18 | 52% |
| Dillon Beach | 77 | $8,798 | $735.06 | 42% |
| Glen Ellen | 82 | $8,704 | $846.86 | 41% |
| Stinson Beach | 82 | $8,550 | $752.44 | 47% |