Ashland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in California, United States
Is Airbnb profitable in Ashland in 2025? Explore comprehensive Airbnb analytics for Ashland, California, United States to uncover income potential. This 2025 STR market report for Ashland, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Ashland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashland (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashland is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,447+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,742 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,776 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,037, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashland
Ashland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashland:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashland
Average Daily Rate (ADR) Airbnb Trends in Ashland (2025)
Effective short term rental pricing strategy in Ashland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashland typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Ashland
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Airbnb Seasonality Analysis & Trends in Ashland (2025)
Peak Season (June, July, May)
- Revenue averages $2,469 per month
- Occupancy rates average 48.2%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,986 per month
- Occupancy maintains around 52.9%
- Daily rates hold near $121
Low Season (January, February, November)
- Revenue drops to average $1,482 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $104
Seasonality Insights for Ashland
- The Airbnb seasonality in Ashland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashland's highest earning potential, with monthly revenues capable of climbing to $2,550, occupancy reaching a high of 59.3%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,390, occupancy could drop to 40.7%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashland (2025)
Exploring the top neighborhoods for short-term rentals in Ashland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ashland | The heart of Ashland, known for the Oregon Shakespeare Festival and vibrant arts scene. Attracts visitors year-round for theater, dining, and cultural events. | Oregon Shakespeare Festival, Lithia Park, Ashland Springs Hotel, Art galleries, Local theaters |
| Ashland Creek | A picturesque area surrounded by nature, offering beautiful views and close proximity to outdoor activities. Perfect for guests looking for a peaceful retreat with access to hiking and the outdoors. | Ashland Creek, Hiking trails, Lithia Park, Cascade-Siskiyou National Monument, Wine country nearby |
| North Mountain | A residential area with a local feel, close to parks and nature reserves. Appeals to families and nature lovers seeking a comfortable stay near outdoor adventures. | North Mountain Park, Hiking trails, Local wineries, Ashland town center, Scenic views |
| Historic Railroad District | A charming neighborhood featuring historic architecture and a variety of local shops and restaurants. Great for people wanting a unique local experience. | Railroad District shops, Local cafes and restaurants, Art galleries, Historic homes, Local brewpubs |
| Hunter Park | Family-friendly area known for its park and sports facilities. Ideal for families traveling with children who are looking for access to recreational activities. | Hunter Park, Playgrounds, Sports fields, Walking trails, Community events |
| East Ashland | Close to the Ashland airport and local highways, making it convenient for travelers. Offers a mix of rural charm and easy access to town. | Ashland airport, Rural landscapes, Easy access to town, Local artisan shops, Scenic drives |
| South Ashland | Residential neighborhood offering a quieter experience while still being close to Ashland's attractions. Great for longer stays and those seeking a home-like atmosphere. | Local parks, Neighborhood cafes, Community events, Close to downtown, Nature trails |
| Upper Lithia Park | Located near the scenic Lithia Park, this area provides guests with access to beautiful trails and outdoor facilities, making it ideal for nature enthusiasts. | Lithia Park trails, Playgrounds, Swim area, Picnic spots, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Ashland (2025)
While Ashland, California, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
15A-Modern & Cheerful Comfy 3B2B Front Unit
Entire Place • 3 bedrooms
2BR ｜King Bed ｜Exclusive Parking｜Walk to Grocery
Entire Place • 2 bedrooms
BayFair 5Br Coze home/Greatviews
Entire Place • 5 bedrooms
16017-Private 2BR Guest Unit near HWY, BART & Mall
Entire Place • 2 bedrooms
High quality house near Hayward and San Leandro
Entire Place • 3 bedrooms
Private Ocean Themed 1BR/1BA
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jack | 3 | $70,411 | 29 | 4.45/5.0 |
| Koe | 2 | $55,709 | 257 | 4.84/5.0 |
| Xuanni | 1 | $39,449 | 66 | 4.83/5.0 |
| Evolve | 2 | $34,325 | 36 | 4.68/5.0 |
| Victor 3 | 1 | $32,776 | 142 | 4.89/5.0 |
| Lyndon | 1 | $27,008 | 22 | 4.95/5.0 |
| Marjorie | 1 | $22,634 | 9 | 5.00/5.0 |
| Wendy | 1 | $21,282 | 174 | 4.96/5.0 |
| Mike | 1 | $20,932 | 242 | 4.95/5.0 |
| Heather | 2 | $17,173 | 23 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashland.
Dive Deeper: Advanced Ashland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashland
- The Ashland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashland, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- The presence of 20.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Ashland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashland
- The dominant room capacity in Ashland is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.0% of the active Airbnb listings in Ashland, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashland.
Ashland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashland
- The most common guest capacity trend in Ashland vacation rentals is listings accommodating 4 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ashland STR market, accounting for 48.2% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashland.
- On average, properties in Ashland are equipped to host 3.8 guests.
Ashland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashland
- The most common availability pattern in Ashland falls within the 181-270 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ashland (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
27.6% of total
2 Nights
9 listings
31% of total
3 Nights
2 listings
6.9% of total
7-29 Nights
2 listings
6.9% of total
30+ Nights
8 listings
27.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ashland is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.6%) caters to monthly stays (30+ nights) in Ashland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Ashland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashland.
Ashland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
13.8% of total
Moderate
14 listings
48.3% of total
Firm
5 listings
17.2% of total
Strict
6 listings
20.7% of total
Cancellation Policy Insights for Ashland
- The prevailing Airbnb cancellation policy trend in Ashland is Moderate, used by 48.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.3% market standard in Ashland.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashland.
Ashland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashland
- The overall average booking lead time for vacation rentals in Ashland is 27 days.
- Guests book furthest in advance for stays during May (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (34 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Ashland.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Ashland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashland (2025)
Amenity Prevalence
Amenity Insights for Ashland
- Essential amenities in Ashland that guests expect include: Essentials, Carbon monoxide alarm, Smoke alarm, Refrigerator, TV, Wifi, Hot water, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashland: Essentials, Carbon monoxide alarm, Smoke alarm, Refrigerator, TV, Wifi, Hot water, Hair dryer, Heating.
- Prioritize adding missing essentials: Hot water, Hair dryer, Heating.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashland to stay competitive.
Ashland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashland
- The typical guest profile for Airbnb in Ashland consists of primarily domestic travelers (92%), often arriving from nearby Menifee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United States (92%) and Germany (1.9%).
- Top languages spoken are English (66.8%) followed by Spanish (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Menifee and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carmel Point | 15 | $13,624 | $1019.34 | 52% |
| Del Monte Forest | 100 | $9,858 | $864.70 | 47% |
| Moss Beach | 35 | $9,357 | $655.28 | 54% |
| Sonoma | 222 | $9,242 | $793.83 | 42% |
| Glen Ellen | 83 | $8,375 | $783.21 | 42% |
| Dillon Beach | 77 | $8,250 | $698.05 | 42% |
| Carmel-by-the-Sea | 319 | $8,117 | $676.50 | 48% |
| Eldridge | 21 | $8,043 | $870.84 | 42% |
| Marshall | 19 | $7,937 | $578.57 | 49% |
| Carmel | 31 | $7,856 | $650.66 | 48% |