Airbnb Market Analytics, Statistics and Data in Surprise, Arizona, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Surprise? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Surprise:

Average Daily Rate

$174

Occupancy Rate

46.81%

Annual Revenue

$24,275

Revenue Growth YoY

3.92%

Best Month

March

Worst Month

August

Regulation

Low

Active Listings

355

How much do Airbnb hosts make on average per month in Surprise?

The short-term rental market in Surprise shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,710 per month
Strong performing properties (top 25%) make $4,279 or more
Best-in-class properties (top 10%) achieve $5,663+ monthly
Entry-level properties (bottom 25%) typically earn around $1,329

Revenue Variations by Month

Occupancy Rates Throughout the Year in Surprise

The market in Surprise shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 71% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 29%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Surprise

Daily rates in Surprise vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $151 per night
Strong performing properties (top 25%) secure $212 or more
Best-in-class properties (top 10%) pull in $294+ per night
Entry-level properties (bottom 25%) earn around $97

Daily Rate Variations by Month

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Seasonality patterns in Surprise

Peak Season (March, February, November)

Revenue peaks at $4800.01 per month
Occupancy rates reach 71.76%
Daily rates average $193.17

Shoulder Season

Revenue averages $3060.20 per month
Occupancy maintains 49.51%
Daily rates hold at $180.94

Low Season (September, July, August)

Revenue drops to $2044.25 per month
Occupancy decreases to 41.23%
Daily rates adjust to $168.29

Is it still profitable to do Airbnb in Surprise in 2025?

Yes! Surprise demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3060 and With 355 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Surprise

Area	Why Choose This Area	Key Attractions
Sun City	A popular active adult community known for its golf courses and recreational amenities. It's ideal for retirees and those looking for a peaceful retreat with access to various activities.	Sun City Golf Courses, Willowbrook Golf Course, Sun City Recreation Centers, Lakeview Recreation Center, Sun Bowl Amphitheater
Surprise Civic Center	The heart of Surprise with access to parks, shopping, and dining. It’s a popular location for families and visitors looking for amenities and community events.	Surprise Community Park, Surprise Stadium, Surprise Aquatic Center, Fletcher Heights, Local restaurants and shops
Sierra Montana	A family-friendly neighborhood with parks and schools. It attracts families with children and those looking for a suburban lifestyle close to amenities.	Sierra Montana Park, Community ponds, Local schools, Shopping centers, Hiking trails
Verde Groves	A newer development offering modern homes with access to parks and recreational facilities. It appeals to young professionals and families seeking a vibrant community.	Verde Groves Park, Local playgrounds, Walking trails, Nearby shopping malls, Community events
Desert Oasis	A peaceful neighborhood known for its natural beauty and open spaces. Ideal for those who enjoy outdoor activities and a quieter lifestyle while still being close to city amenities.	Desert Oasis Park, Walking and biking trails, Natural desert landscape, Community events, Close proximity to larger shopping areas
Corte Bella	A gated community that appeals to active adults with luxurious amenities, golf courses, and a strong community feel. It's great for those looking for a resort-like living experience.	Corte Bella Golf Club, Community clubhouse, Pools and spas, Fitness centers, Social clubs
North Surprise	This area is known for its tranquility and residential communities, attracting families and retirees who prefer a quieter lifestyle, away from bustling downtown.	Local parks, Elementary and high schools, Community pools, Shopping centers, Nearby hiking areas
West Point Towne Center	A developing area with shopping, dining, and entertainment options that draws young families and millennials looking for convenience and modern living.	West Point Towne Center Mall, Restaurants and cafes, Local shops, Movie theaters, Access to public transport

Do you need a license for Airbnb in Surprise?

$413.48

Daily Rate

Top Performing Professional Hosts in Surprise

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Evolve	20	$571,487	527	4.61/5.0
Evolve	16	$382,115	143	3.40/5.0
Lacie	2	$159,418	165	4.88/5.0
Angela	3	$134,464	123	5.00/5.0
138838878	1	$111,164	0	0.00/5.0
Carolann	1	$107,571	29	4.90/5.0
Brigitte	1	$104,862	12	5.00/5.0
Elite Vacation Rentals	6	$103,004	62	3.22/5.0
Stacy And Ryan	1	$101,586	39	4.97/5.0
Erin And Elise	2	$97,681	149	4.89/5.0

Additional analytics on vacation rental, real estate, short term rental data in Surprise

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (87.9%), with house and apartment & condo properties comprising 93.8% of inventory
Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.2% combined)

Room Capacity Distribution

Analysis of 355 properties in Surprise shows that 3 bedrooms properties are most prevalent, making up 33% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 52.1% of all listings.

Key Insights

Most common: 3 bedrooms (33%)
Least common: 5+ bedrooms (7.6%)
Market concentration: 52.1% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 355 properties in Surprise reveals that 8+ guests properties dominate the market, representing 35.8% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 56.1% of the market.

Key Insights

Most common capacity: 8+ guests (35.8% of market)
Least common capacity: 1 guest (0.3% of market)
Average guest capacity: 5.5 guests per property
Market concentration: 56.1% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 355 properties in Surprise, the most common availability pattern is 271-366 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33% of properties).

Key Insights

Most common availability window: 271-366 days (37.5%)
Most common booking duration: 91-180 days (33%)
Properties with high availability (180+ days): 69.6%
Properties with long-term bookings (180+ days): 31.8%

Minimum Stay Distributions

1 Night (9.7%)

1 Night

31 listings

9.7% of total

2 Nights (29.2%)

2 Nights

93 listings

29.2% of total

3 Nights (17%)

3 Nights

54 listings

17% of total

4-6 Nights (10.4%)

4-6 Nights

33 listings

10.4% of total

7-29 Nights (11.9%)

7-29 Nights

38 listings

11.9% of total

30+ Nights (21.7%)

30+ Nights

69 listings

21.7% of total

Key Insights

Short stays (1-2 nights) dominate the market at 38.9%
Mid-length stays (4-6 nights) represent 10.4% of listings
Monthly+ stays (21.7%) suggest a stable extended-stay market
High market flexibility with 55.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.3%)

Super Strict 60 Days

1 listings

0.3% of total

Super Strict 30 Days (4%)

Super Strict 30 Days

12 listings

4% of total

Flexible (10.7%)

Flexible

32 listings

10.7% of total

Moderate (19.7%)

Moderate

59 listings

19.7% of total

Firm (22.1%)

Firm

66 listings

22.1% of total

Strict (43.1%)

Strict

129 listings

43.1% of total

Key Insights

Strict is the preferred policy at 43.1% of listings
Stricter policies (Firm & Strict) dominate at 65.2% of the market
Strong market consensus around Strict policies
Super Strict 60 Days policies are least common at 0.3% of listings

Recommendations

The market supports stricter policies, with 65.2% using Firm or Strict terms
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Mar, Feb, Apr, averaging 82 days
Shortest booking windows are in Jul, Aug, Sep, averaging 32 days
Spring shows the longest average booking window at 71 days, while Summer has the shortest at 37 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jul-Sep when lead times are shortest

Popular Airbnb Amenities in Surprise

Below is the distribution of amenities across listings in Surprise:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 96% of total guests, indicating a dominant local market share.
Primary international markets: Canada (1.7%) and Mexico (0.4%)
English is the top language at 80.5%, followed by Spanish (14.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%

Recommendations

Target marketing campaigns for Surprise and Los Angeles markets
Develop localized content for Canada and Mexico
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Surprise. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Paradise Valley	58	$10,086	$1082.04	41%
Sedona	1,420	$5,236	$353.96	51%
Carefree	27	$4,694	$487.51	38%
Sedona City Limit	449	$4,287	$295.26	49%
Scottsdale	4,108	$3,847	$315.45	47%
Cave Creek	121	$3,793	$334.77	41%
Fountain Hills	200	$3,693	$325.88	46%
Star Valley	11	$3,641	$273.61	48%
Big Park	511	$3,416	$266.70	48%
Munds Park	203	$3,073	$243.35	42%

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