Surprise Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Arizona, United States
Is Airbnb profitable in Surprise in 2025? Explore comprehensive Airbnb analytics for Surprise, Arizona, United States to uncover income potential. This 2025 STR market report for Surprise, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 360 active listings.
Whether you're considering an Airbnb investment in Surprise, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Surprise Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Surprise Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Surprise (2025)
Understanding the monthly revenue variations for Airbnb listings in Surprise is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surprise is typically February, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surprise across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,961+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,470 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,742 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surprise
Surprise Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Surprise STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surprise:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surprise
Average Daily Rate (ADR) Airbnb Trends in Surprise (2025)
Effective short term rental pricing strategy in Surprise involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surprise typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Surprise
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Airbnb Seasonality Analysis & Trends in Surprise (2025)
Peak Season (February, March, January)
- Revenue averages $4,164 per month
- Occupancy rates average 57.7%
- Daily rates average $202
Shoulder Season
- Revenue averages $3,042 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $182
Low Season (July, August, September)
- Revenue drops to average $2,262 per month
- Occupancy decreases to average 45.0%
- Daily rates adjust to average $176
Seasonality Insights for Surprise
- The Airbnb seasonality in Surprise shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Surprise's highest earning potential, with monthly revenues capable of climbing to $4,520, occupancy reaching a high of 64.3%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,028, occupancy could drop to 41.4%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surprise.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Surprise seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Surprise (2025)
Exploring the top neighborhoods for short-term rentals in Surprise? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Surprise Farms | A family-friendly neighborhood featuring parks and modern amenities. It is attractive to families and vacationers seeking a peaceful environment with easy access to outdoor activities. | Surprise Community Park, Granite Falls Golf Course, Surprise Stadium, Northwest Regional Library, Surprise Aquatic Center |
| Sierra Montana | Offers a mix of residential areas and parks, appealing to families and those looking for suburban comfort with proximity to urban conveniences. | Sierra Montana Park, Surprise Marketplace, Steve W Forge Park, Oasis Water Park, Lake Pleasant |
| Verde Groves | Known for its spacious homes and community parks, this area is suitable for visitors seeking a quiet retreat with local amenities. | Verde Groves Park, Kakona Park, Nearby golf courses, Community events, Shopping centers |
| Canyon Ridge | Features a range of affordable housing options and is close to various recreational activities, making it great for budget-conscious travelers. | Canyon Ridge Park, Surprise Tennis Center, Local dining spots, Easy access to hiking trails, Golf courses |
| Roseview | Close-knit community with a variety of family-oriented activities, popular with tourists looking for a home-like environment while visiting the area. | Roseview Park, Nearby shopping areas, Community events, Local restaurants, Sports facilities |
| Sun City Grand | A vibrant active adult community that attracts older visitors and snowbirds looking for a warm climate and recreational opportunities. | Sun City Grand Recreation Center, Several golf courses, Community clubs and activities, Local dining options, Walking paths |
| Hillcrest | Offers a blend of residential living and nature, appealing to those who enjoy outdoor recreational activities while having access to city conveniences. | Hillcrest Park, Walking and biking trails, Local markets, Easy access to shopping, Nearby golf courses |
| Old Town Surprise | An emerging area with local shops, dining, and cultural attractions, appealing to visitors who want a taste of local life and history. | Surprise Historical Society, Local art galleries, Farmers Market, Dining and entertainment options, Community festivals |
Understanding Airbnb License Requirements & STR Laws in Surprise (2025)
While Surprise, Arizona, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Surprise to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Surprise (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surprisebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country Souls Ranch
Entire Place • 4 bedrooms
Amazing Home 1 Acre
Entire Place • 5 bedrooms
Acre Farmhouse Pickle Ball, Pool, Bocce Court
Entire Place • 4 bedrooms
~Grill~Foosball~PoolTable~Firepit
Entire Place • 3 bedrooms
Oasis in the Orchards! Heated Pool and Hot tub
Entire Place • 5 bedrooms
Vacation Oasis-1 Acre paradise, close to events
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Surprise (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Surprise based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 18 | $473,463 | 498 | 4.60/5.0 |
| Evolve | 19 | $433,735 | 147 | 2.86/5.0 |
| Lacie | 2 | $150,429 | 165 | 4.88/5.0 |
| Angela | 3 | $143,749 | 123 | 5.00/5.0 |
| Host #138838878 | 1 | $129,670 | 0 | 0.00/5.0 |
| Brigitte | 1 | $127,070 | 12 | 5.00/5.0 |
| Carolann | 1 | $123,807 | 29 | 4.90/5.0 |
| Stacy And Ryan | 1 | $116,479 | 39 | 4.97/5.0 |
| Valhalla Suites | 2 | $109,716 | 34 | 4.94/5.0 |
| Good Stays Group | 2 | $103,256 | 34 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surprise.
Dive Deeper: Advanced Surprise STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surprise. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurprise Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surprise
- The Surprise Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 360 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Surprise, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.2%) offer potential for unique stay experiences.
Surprise Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surprise
- The dominant room capacity in Surprise is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.0% of the active Airbnb listings in Surprise, indicating a high concentration in these sizes.
- A significant 60.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Surprise.
Surprise Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surprise
- The most common guest capacity trend in Surprise vacation rentals is listings accommodating 8+ guests (35.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Surprise STR market, accounting for 57.2% of listings.
- 62.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surprise.
- On average, properties in Surprise are equipped to host 5.5 guests.
Surprise Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surprise
- The most common availability pattern in Surprise falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Surprise (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Surprise Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
8.4% of total
2 Nights
80 listings
24% of total
3 Nights
41 listings
12.3% of total
4-6 Nights
31 listings
9.3% of total
7-29 Nights
45 listings
13.5% of total
30+ Nights
108 listings
32.4% of total
Key Insights
- The most prevalent minimum stay requirement in Surprise is 30+ Nights, adopted by 32.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.4%) caters to monthly stays (30+ nights) in Surprise, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.4% of Surprise hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surprise.
Surprise Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
4% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
38 listings
12.7% of total
Moderate
59 listings
19.7% of total
Firm
68 listings
22.7% of total
Strict
122 listings
40.7% of total
Cancellation Policy Insights for Surprise
- The prevailing Airbnb cancellation policy trend in Surprise is Strict, used by 40.7% of listings.
- A majority (63.4%) of hosts in Surprise utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.7% market standard in Surprise.
- With 40.7% using Strict terms, this is a viable option in Surprise, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Surprise.
Surprise STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Surprise
- The overall average booking lead time for vacation rentals in Surprise is 54 days.
- Guests book furthest in advance for stays during March (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (71 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Surprise.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Surprise averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Surprise (2025)
Amenity Prevalence
Amenity Insights for Surprise
- Essential amenities in Surprise that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Surprise: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Kitchen, Washer.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Kitchen, Washer.
- Consider adding popular differentiators like Heating or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Surprise to stay competitive.
Surprise Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Surprise
- The typical guest profile for Airbnb in Surprise consists of primarily domestic travelers (96%), often arriving from nearby Surprise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (1.5%).
- Top languages spoken are English (76.5%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Surprise and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Surprise Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Paradise Valley | 57 | $9,998 | $1106.00 | 42% |
| Sedona | 1,383 | $5,382 | $369.53 | 51% |
| Carefree | 27 | $4,953 | $527.38 | 40% |
| Sedona City Limit | 456 | $4,339 | $313.43 | 48% |
| Maricopa County | 10 | $4,101 | $475.72 | 28% |
| Scottsdale | 4,006 | $3,920 | $332.49 | 46% |
| Cave Creek | 128 | $3,697 | $356.75 | 41% |
| Fountain Hills | 195 | $3,588 | $336.92 | 45% |
| Star Valley | 11 | $3,506 | $279.01 | 46% |
| Big Park | 524 | $3,341 | $272.49 | 46% |